GoPro Releases 4th Annual Million Dollar Challenge Video, Announces International Award Recipients

Rhea-AI Summary

GoPro (GPRO) has released its fourth annual Million Dollar Challenge video featuring 70 user-generated clips captured on the HERO10 Black camera. A total of 61 creators were awarded an equal share of $1 million, with each receiving $16,393.44. The challenge received almost 28,000 submissions from 131 countries, showcasing the camera's features, including 5.3K resolution and HyperSmooth 4.0 stabilization. The submission period lasted from Sept. 16 to Dec. 2, highlighting global engagement and the quality of content created with GoPro's latest technology.

Positive

• 61 creators received a total of $1 million in awards, enhancing brand engagement.
• Over 28,000 video submissions indicate strong customer participation and interest in GoPro products.
• HERO10 Black showcases advanced features like 5.3K resolution and HyperSmooth 4.0 stabilization, appealing to a broad consumer base.

Negative

• None.

SAN MATEO, Calif., Dec. 16, 2021 /PRNewswire/ -- Today, GoPro (NASDAQ: GPRO) announced the release of its fourth annual Million Dollar Challenge video. The 100% user-generated highlight reel features video captured exclusively on the newest flagship HERO10 Black camera. This year, 70 clips made the final cut, resulting in 61 creators receiving $16,393.44 for their submission.

The Million Dollar Challenge opened for submissions when HERO10 launched on Sept. 16 and closed 11 weeks later, on Dec. 2. The call to action was simple: capture something cinematically captivating that also highlighted a feature on the new HERO10 Black, and then submit it to GoPro Awards. Creators were able to submit as many video clips as they'd like, no strings attached. 

Ultimately, nearly 28,000 clips from all over the world were submitted, representing the local faces and places of 131 countries. From Albania and Andorra to Zambia and Zimbabwe, the GoPro team reviewed more than 230 hours of video clips for consideration. At 6 a.m. PT today, 61 amazing creators woke up (or stayed up) to learn that they'd been immortalized in the HERO10 Black Million Dollar Challenge highlight reel and had each earned $16,393.44—their equal share of the $1 million purse.

Creators took to the skies, literally, resulting in the most FPV footage ever featured in a Million Dollar Challenge. This alongside the incredibly crisp 5.3K resolution, up to 8X slo-mo and insane HyperSmooth 4.0 stabilization of HERO10 Black made for the most diverse Million Dollar Challenge reel to-date, from toddlers in hamper races to sailboat races across tropical seas, there's something to WOW everyone.

"Congratulations to the 61 incredibly talented featured creators. This year's Million Dollar Challenge highlight reel ignites a fire within, and it comes from more than just incredible athleticism and stunts, although we can't get enough of those. It's because the colors AND the creators themselves have never been more vibrant," says GoPro CEO and Founder Nicholas Woodman. "You all, along with HERO10 Black, just helped us deliver the most compelling, 100% user-generated highlight reel we've ever made. Thank you."

Powered by the new GP2 processor, this year's submissions celebrated HERO10 Black's eye-popping video up to 5.3k60 (2X slow motion), 4K120 (4X slow motion) and 1080p240 (8X slow motion), next-generation HyperSmooth 4.0, and 23MP photos. And GP2 dramatically improves the camera's operating speed and fluidity—everything is faster with HERO10 Black. As well as the Max Lens Mod accessory, which easily swaps with the standard HERO10 Black camera lens to bring Max SuperView—the widest, most immersive field of view—as well as Max HyperSmooth with a full 360˚ Horizon Lock to HERO10 Black. 

The HERO10 Black Million Dollar Challenge video can be seen here—just don't forget to breathe.

For a complete list of GoPro Million Dollar Challenge award recipients, visit GoPro's blog. Visit GoPro.com to learn more about HERO10 Black and Max Lens Mod.

About GoPro, Inc.

GoPro helps the world to capture and share itself in immersive and exciting ways.

For more information, visit GoPro.com. Open roles can be found on our careers page. Members of the press can access official logos and imagery on our press portal. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and GoPro's blog The Current.

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

 

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SOURCE GoPro, Inc.

FAQ

What is GoPro's Million Dollar Challenge?

The Million Dollar Challenge is an annual event where users submit videos shot with GoPro cameras for a chance to win a share of $1 million.

How many clips were submitted to the 2021 Million Dollar Challenge?

Almost 28,000 clips were submitted to the 2021 Million Dollar Challenge.

When was the submission period for the 2021 Million Dollar Challenge?

The submission period for the 2021 Million Dollar Challenge was from September 16 to December 2.

How much did each award recipient earn in the 2021 Million Dollar Challenge?

Each of the 61 award recipients earned $16,393.44 from the total prize pool of $1 million.

What camera was featured in this year's Million Dollar Challenge?

The HERO10 Black camera was featured in the 2021 Million Dollar Challenge.