Introducing the Limited Edition Polar White Color of the Award-Winning GoPro HERO13 Black

Rhea-AI Summary

GoPro (NASDAQ: GPRO) has unveiled a edition Polar White variant of its flagship HERO13 Black camera, priced at $399.99. The new colorway maintains all premium features of the original model, including 5.3K60 video capability, HyperSmooth 6.0 stabilization, and compatibility with the new HB-Series Lenses.

The camera supports various interchangeable lenses: Ultra Wide Lens Mod ($99.99), Macro Lens Mod ($129.99), ND Filter 4-Pack ($69.99), and Anamorphic Lens Mod ($129.99). Users can enhance their experience with GoPro Premium subscription at $24.99 for the first year ($49.99/year after) or Premium+ at $99.99/year, offering cloud uploads, automatic highlight videos, accessory discounts, and camera replacement benefits.

Positive

• New edition color variant could drive additional sales
• Maintains premium pricing at $399.99
• Compatible with multiple revenue-generating lens accessories ($69.99-$129.99)
• Potential for recurring subscription revenue ($24.99-$99.99/year)

Negative

• No new technical features or improvements over standard model
• edition status may restrict long-term sales potential

Best-In-Class 5.3K Video, HyperSmooth 6.0 Video Stabilization and Interchangeable HB-
Series Lenses Compatibility in a Crisp New Color

SAN MATEO, Calif., March 24, 2025 /PRNewswire/ -- Today, GoPro (NASDAQ: GPRO) announced its flagship HERO13 Black camera is available in a limited edition Polar White colorway. Available today for $399.99. 

Now customers can elevate their adventures and capture every moment in style. The striking new color brings a fresh look to GoPro's flagship camera, which features best-in-class 5.3K60 video, HyperSmooth 6.0 video stabilization, legendary GoPro durability, magnetic mounting and the powerful Enduro battery. 

The camera is compatible with the all-new, interchangeable HB-Series Lenses with Auto Detection. These lenses make it easy to expand the range of creative shots you can capture with HERO13 Black:

• The industry's widest-angle, most stable, immersive POV shots with the $99.99 MSRP Ultra Wide Lens Mod
• Close-focus shots with the $129.99 MSRP Macro Lens Mod
• Easy-to-achieve motion blur using the $69.99 MSRP ND Filter 4-Pack
• Hollywood-looking cinematic 21:9 ultra wide-angle shots using the $129.99 MSRP Anamorphic Lens Mod

Combining HERO13 Black in Polar White with a GoPro Premium ($24.99 first year for new subscribers and $49.99/year thereafter) or Premium+ ($99.99/year) Subscription adds the ability to auto-upload your footage to the cloud, receive automatic highlight videos via the GoPro Quik App, save up to 30% on accessory purchases at GoPro.com, no-questions-asked damaged camera replacements and more.

HERO13 Black in Polar White is available now at retailers globally and at GoPro.com.

About GoPro, Inc. (NASDAQ: GPRO)

GoPro helps the world capture and share itself in immersive and exciting ways.

GoPro has been recognized as an employer of choice by both Outside Magazine and U.S. News & World Report for being among the best places to work. Open roles can be found on our careers page. For more information, visit GoPro.com. 

Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal. 

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

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SOURCE GoPro, Inc.

FAQ

How much does the new Polar White GoPro HERO13 Black cost?

The edition Polar White HERO13 Black is priced at $399.99.

What are the key features of the HERO13 Black Polar White edition?

It features 5.3K60 video, HyperSmooth 6.0 stabilization, Enduro battery, magnetic mounting, and compatibility with HB-Series Lenses.

What HB-Series Lenses are compatible with HERO13 Black?

Compatible lenses include Ultra Wide ($99.99), Macro ($129.99), ND Filter 4-Pack ($69.99), and Anamorphic ($129.99) Lens Mods.

What benefits do GoPro Premium subscriptions offer with HERO13 Black?

Subscriptions include cloud uploads, automatic highlight videos, up to 30% accessory discounts, and camera replacement benefits.