Cinematic Anamorphic Lens Mod for GoPro HERO13 Black Now Shipping and Available Internationally
GoPro (NASDAQ: GPRO) announces the international shipping of its new Anamorphic Lens Mod for HERO13 Black, priced at $129.99 MSRP. The lens mod delivers cinematic 21:9 aspect ratio and ultra-wide field of view, targeting professional cinematographers and creators.
The product features in-camera 'de-squeezing' capability and is waterproof. It's part of the new HB-Series Lens Collection, which includes Ultra Wide Lens Mod ($99.99), Macro Lens Mod ($129.99), and ND Filter 4-Pack ($69.99). The complete collection is available for $349.99.
GoPro will launch a bundle combining HERO13 Black with the HB-Series Lens Collection for $699.99 in Q2. All products are currently available individually on GoPro.com and international retailers.
GoPro (NASDAQ: GPRO) annuncia la spedizione internazionale del suo nuovo Mod Anamorfico per HERO13 Black, al prezzo di $129.99 MSRP. Questo mod per l'obiettivo offre un rapporto d'aspetto cinematografico di 21:9 e un campo visivo ultra-ampio, rivolgendosi a cineasti professionisti e creatori.
Il prodotto presenta una funzionalità di 'de-squeezing' in-camera ed è impermeabile. Fa parte della nuova Collezione di Lenti HB-Series, che include il Mod Obiettivo Ultra Wide ($99.99), il Mod Obiettivo Macro ($129.99) e il Pacchetto di Filtri ND 4-Pack ($69.99). L'intera collezione è disponibile per $349.99.
GoPro lancerà un pacchetto che combina HERO13 Black con la Collezione di Lenti HB-Series per $699.99 nel secondo trimestre. Tutti i prodotti sono attualmente disponibili singolarmente su GoPro.com e presso rivenditori internazionali.
GoPro (NASDAQ: GPRO) anuncia el envío internacional de su nuevo Mod de Lente Anamorfa para HERO13 Black, con un precio de $129.99 MSRP. Este mod de lente ofrece una relación de aspecto cinematográfica de 21:9 y un campo de visión ultra amplio, dirigido a cineastas profesionales y creadores.
El producto cuenta con capacidad de 'de-squeezing' en la cámara y es resistente al agua. Forma parte de la nueva Colección de Lentes HB-Series, que incluye el Mod de Lente Ultra Wide ($99.99), el Mod de Lente Macro ($129.99) y el Paquete de Filtros ND 4-Pack ($69.99). La colección completa está disponible por $349.99.
GoPro lanzará un paquete que combina HERO13 Black con la Colección de Lentes HB-Series por $699.99 en el segundo trimestre. Todos los productos están actualmente disponibles individualmente en GoPro.com y en minoristas internacionales.
고프로 (NASDAQ: GPRO)는 HERO13 Black을 위한 새로운 아나모픽 렌즈 모드의 국제 배송을 발표하며, 가격은 $129.99 MSRP입니다. 이 렌즈 모드는 21:9 영화적 화면 비율과 초광각 시야를 제공하여 전문 영화 제작자와 창작자를 목표로 하고 있습니다.
이 제품은 카메라 내 '디스퀴징' 기능과 방수 기능을 갖추고 있습니다. 새로운 HB 시리즈 렌즈 컬렉션의 일부로, 울트라 와이드 렌즈 모드 ($99.99), 매크로 렌즈 모드 ($129.99), ND 필터 4팩 ($69.99)이 포함되어 있습니다. 전체 컬렉션은 $349.99에 구매할 수 있습니다.
고프로는 HERO13 Black과 HB 시리즈 렌즈 컬렉션을 결합한 번들을 Q2에 $699.99에 출시할 예정입니다. 모든 제품은 현재 GoPro.com 및 국제 소매점에서 개별적으로 구매할 수 있습니다.
GoPro (NASDAQ: GPRO) annonce l'expédition internationale de son nouveau Mod de Lentille Anamorphique pour HERO13 Black, au prix de $129.99 MSRP. Ce mod de lentille offre un rapport d'aspect cinématographique de 21:9 et un champ de vision ultra-large, ciblant les cinéastes professionnels et les créateurs.
Le produit dispose d'une fonctionnalité de 'de-squeezing' en caméra et est étanche. Il fait partie de la nouvelle Collection de Lentilles HB-Series, qui comprend le Mod de Lentille Ultra Wide ($99.99), le Mod de Lentille Macro ($129.99) et le Pack de Filtres ND 4-Pack ($69.99). La collection complète est disponible pour $349.99.
GoPro lancera un bundle combinant HERO13 Black avec la Collection de Lentilles HB-Series pour $699.99 au deuxième trimestre. Tous les produits sont actuellement disponibles individuellement sur GoPro.com et chez des détaillants internationaux.
GoPro (NASDAQ: GPRO) kündigt den internationalen Versand seines neuen Anamorphen Objektivmoduls für HERO13 Black an, das zu einem Preis von $129.99 MSRP erhältlich ist. Das Objektivmodul bietet ein filmisches Seitenverhältnis von 21:9 und ein ultraweites Sichtfeld, das sich an professionelle Filmemacher und Kreative richtet.
Das Produkt verfügt über eine 'De-Squeezing'-Funktion in der Kamera und ist wasserdicht. Es ist Teil der neuen HB-Serie Objektivkollektion, die das Ultra Wide Lens Mod ($99.99), das Macro Lens Mod ($129.99) und das ND Filter 4-Pack ($69.99) umfasst. Die gesamte Kollektion ist für $349.99 erhältlich.
GoPro wird ein Bundle anbieten, das HERO13 Black mit der HB-Serie Objektivkollektion für $699.99 im zweiten Quartal kombiniert. Alle Produkte sind derzeit einzeln auf GoPro.com und bei internationalen Einzelhändlern erhältlich.
- Launch of new premium accessory line with potential for higher margins
- Product diversification with four different lens options
- Competitive pricing compared to professional systems
- New bundle offering potential for increased revenue per customer
- Relatively niche market targeting primarily professional users
- High bundle price point ($699.99) may limit mass market adoption
Insights
GoPro's new Anamorphic Lens Mod for HERO13 Black represents a strategic product extension targeting the higher-end creator and filmmaker segment. At
This launch extends GoPro's accessory ecosystem strategy with the broader HB-Series Lens Collection, which includes Ultra Wide Lens (
The technical aspects - 21:9 aspect ratio, reduced distortion, and in-camera "de-squeezing" - demonstrate GoPro's focus on reducing post-production complexity while maintaining durability advantages, potentially differentiating from smartphone alternatives. This accessory strategy could help improve margins compared to the more competitive core camera business, though the revenue contribution will likely be modest relative to GoPro's primary hardware sales.
While this specific product targets a niche segment, GoPro's continued investment in specialized accessories signals commitment to serving content creators beyond typical action camera users. However, with GoPro's current financial challenges and small market capitalization (
The Anamorphic Lens Mod addresses a specific cinematic need that typically requires expensive dedicated equipment. By offering this capability at
The technical implementation is noteworthy - particularly the Auto Detect feature and in-camera "de-squeezing" which significantly streamlines the workflow compared to traditional anamorphic setups requiring manual processing. This addresses a key friction point for creators while maintaining GoPro's hallmark waterproof durability.
What's most interesting is how GoPro is positioning these accessories as professional-adjacent tools rather than merely consumer add-ons. The marketing language explicitly compares the results to "professional setups that cost tenfold more" - signaling an attempt to capture some share of the prosumer and low-budget professional market without cannibalizing their higher-end offerings.
The complementary nature of the HB-Series lens collection demonstrates an ecosystem-building approach similar to what we've seen succeed in other camera systems. However, professional adoption will ultimately depend on image quality results relative to dedicated cinema cameras. While this expands GoPro's use cases, skepticism remains about whether serious filmmakers will adopt this system for primary production versus specialized action sequences where GoPro already excels.
Anamorphic Lens Mod for HERO13 Black Delivers Dramatic,
Starting today, Anamorphic Lens Mod for HERO13 Black is shipping on GoPro.com for
Anamorphic Lens Mod is quickly becoming a go-to lens for creators and filmmakers looking to achieve cinematic results in a small and affordable camera system.
"Anamorphic Lens Mod and HERO13 Black have expanded what I can create with my GoPro," says GoPro Creator and commercial filmmaker, Chris Rogers. "With the addition of the Anamorphic Lens Mod to my GoPro camera kit, I can capture incredibly dramatic and cinematic perspectives in a durable, and portable package that's stands alongside professional setups that cost tenfold more."
Anamorphic Lens Mod is compatible with HERO13 Black's Auto Detect feature, which intelligently senses Anamorphic Lens Mod and switches the camera into the corresponding mode. In-camera "de-squeezing" delivers video immediately available for review and allows for streamlined post-production editing. The Lens Mod is waterproof and tough enough to withstand the elements – helping you get the shots you need.
Anamorphic Lens Mod (
- Ultra Wide Lens Mod (
$99 - Macro Lens Mod (
$129 - ND Filter 4-Pack (
$69
Also available this week, the new HB-Series Lens Collection includes the Ultra Wide Lens Mod, Macro Lens Mod, Anamorphic Lens Mod, and ND Filter 4-Pack – all together in one convenient, protective case for
HERO13 Black, Anamorphic Lens Mod, Ultra Wide Lens Mod, Macro Lens Mod, and ND Filter 4-Pack are all now available individually on GoPro.com.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
GoPro has been recognized as an employer of choice by both Outside Magazine and
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GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in
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SOURCE GoPro, Inc.
FAQ
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