Greenlane Holdings Stock Price, News & Analysis

Greenlane Holdings (Nasdaq:GNLN) reported challenging Q2 2025 financial results, with total revenue declining to $0.8 million from $2.6 million in the prior year period. The company implemented significant organizational changes, including a sales team restructuring and new leadership appointments. Operating loss improved slightly to $3.3 million compared to $3.5 million year-over-year.

Key developments include distribution agreements with Greentank Technologies and PAX, appointment of Mike Hinson as EVP of Sales, and becoming the exclusive fulfillment platform for Safety Strips. The company ended Q2 with $5.7 million in cash and expects stronger performance in H2 2025, supported by early indicators of improved sales activity, including an 880% increase in new customer revenue from June to July.

Greenlane Holdings (Nasdaq:GNLN), a leading seller of premium cannabis accessories and vaporization products, has selected JointCommerce as its B2C e-commerce digital marketing platform. The initial deployment has been completed on vapor.com, with additional implementations planned.

JointCommerce brings significant expertise in cannabis digital marketing, featuring a platform with over 200 million first-party canna-curious audience profiles, more than 150 Cannabis advertising partners in the US, and a track record of over 500 successful marketing campaigns. The platform will help Greenlane deliver compliant digital marketing solutions and accelerate growth of its premium cannabis brands and wellness products.

Greenlane Holdings (NASDAQ:GNLN) has announced an exclusive fulfillment partnership with Safety Strips Tech Corp for their direct-to-consumer e-commerce store. The agreement centers on Safety Strips' ToxiShield brand of harm reduction products, including fentanyl, xylazine, and drink spike detection test strips.

This partnership builds upon their previous exclusive multi-year distribution agreement for U.S. distribution through Greenlane's online retail storefronts and wholesale portal. The collaboration leverages Greenlane's established distribution capabilities and technology infrastructure to enhance accessibility to Safety Strips' harm reduction solutions across North America.

Greenlane Holdings (Nasdaq:GNLN), a leading global provider of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, has appointed Mike Hinson as Executive Vice President of Sales. In his new role, Hinson will oversee revenue optimization, sales strategies, business development, and emerging growth opportunities.

Hinson brings over 20 years of experience leading high-performing sales teams. His previous role was Senior Vice President of Sales at Besmartee, where he managed regional sales teams and drove revenue growth. His career includes leadership positions at AudienceView, RealPage, Inc., and Paciolan. Hinson holds a Bachelor of Business Administration from James Madison University.

CEO Barbara Sher expressed confidence in Hinson's ability to enhance sales and marketing initiatives, expand branded product lines, and maximize revenue opportunities in the cannabis and wellness industry.

Greenlane Holdings (NASDAQ:GNLN) has announced a 1-for-750 reverse stock split of its Class A common stock, effective June 26, 2025, after market close. The company's stock will begin trading on a post-split basis on June 27, 2025, under the same "GNLN" symbol.

The reverse split was approved by stockholders on June 16, 2025, primarily to maintain Nasdaq listing compliance by meeting minimum bid price requirements. The split will reduce outstanding shares from approximately 1.04 billion to 1.39 million. The action will affect all outstanding securities, including options, restricted stock awards, and warrants, with fractional shares rounded up to the nearest whole number.

Greenlane Holdings (NASDAQ:GNLN) has renewed its distribution agreement with PAX for their premium cannabis vaporization devices across the U.S. market. The agreement covers PAX's dry herb device portfolio, including the PAX MINI and PAX PLUS, which has been recognized as the Best Portable Vaporizer by New York Times Wirecutter from 2022-2024. This partnership leverages Greenlane's extensive retail network and operational scale to expand PAX's product accessibility in key U.S. markets. PAX, known for its science-backed innovation and quality in cannabis vaporization technology, will benefit from Greenlane's distribution capabilities to reach more consumers. The collaboration aligns with both companies' commitment to high-quality products and responsible growth in the cannabis industry.

Greenlane Holdings (NASDAQ:GNLN) has received a conditional extension from the Nasdaq Hearings Panel to maintain its listing status. The company faced delisting notices due to non-compliance with the $1.00 minimum bid price requirement and concerns over Series B warrants. The Panel has granted GNLN until July 11, 2025, to meet specific compliance conditions: obtain shareholder approval for a reverse stock split by June 16, implement the split by June 27, and maintain a closing price above $1.00 for 10 consecutive business days. Notably, the Panel dismissed concerns about the Series B warrants issuance, rejecting the public interest determination previously raised by Nasdaq Staff.

Greenlane Holdings (NASDAQ:GNLN) has entered into a distribution agreement with Greentank Technologies to become a major distributor of Greentank's products in the United States. The partnership will include distribution of Greentank's full assortment of cartridges and vaporizers, including their innovative designs.

Greentank, winner of the Golden Leaf Award for "Most Promising Innovation" in 2024, has successfully launched over 500+ vape brands across the US and Canada. The company's breakthrough Quantum Chip™ technology and Quantum Vape™ products focus on precision, safety, and performance in vaping experiences. Notably, Greentank is the only vape manufacturer with a Health Canada Research license and operates its own semi-automated chip manufacturing and R&D facility.

Greenlane Holdings (Nasdaq: GNLN) has announced its integration with Mainstem's B2B procurement marketplace platform, a strategic move to enhance its distribution capabilities and supply chain management. The platform, which has fulfilled over 50,000 orders across legal recreational states and Puerto Rico, will allow multi-state and brick-and-mortar retailers to create customized catalogs of Greenlane products.

The collaboration provides Greenlane with enhanced tools for demand planning and automatic inventory replenishment, along with access to valuable consumer and product trend data. The integration aims to strengthen customer accessibility, improve supply chain coordination, and enhance inventory management efficiency.

CEO Barbara Sher emphasized that this technological implementation aligns with Greenlane's strategy to deliver quality cannabis and wellness products while providing value to customers. The company expects this partnership to expand market access and strengthen operational processes.