Greenlane Selects Mainstem's B2B Procurement Platform to Compliment its Supply Chain Ecosystem
Greenlane Holdings (Nasdaq: GNLN) has announced its integration with Mainstem's B2B procurement marketplace platform, a strategic move to enhance its distribution capabilities and supply chain management. The platform, which has fulfilled over 50,000 orders across legal recreational states and Puerto Rico, will allow multi-state and brick-and-mortar retailers to create customized catalogs of Greenlane products.
The collaboration provides Greenlane with enhanced tools for demand planning and automatic inventory replenishment, along with access to valuable consumer and product trend data. The integration aims to strengthen customer accessibility, improve supply chain coordination, and enhance inventory management efficiency.
CEO Barbara Sher emphasized that this technological implementation aligns with Greenlane's strategy to deliver quality cannabis and wellness products while providing value to customers. The company expects this partnership to expand market access and strengthen operational processes.
Greenlane Holdings (Nasdaq: GNLN) ha annunciato la sua integrazione con la piattaforma di approvvigionamento B2B di Mainstem, una mossa strategica per migliorare le sue capacità di distribuzione e la gestione della catena di approvvigionamento. La piattaforma, che ha evaso oltre 50.000 ordini in stati legali per il consumo ricreativo e a Porto Rico, permetterà ai rivenditori multi-stato e ai negozi fisici di creare cataloghi personalizzati dei prodotti Greenlane.
La collaborazione fornisce a Greenlane strumenti avanzati per la pianificazione della domanda e il ripristino automatico dell'inventario, insieme all'accesso a preziosi dati sulle tendenze dei consumatori e dei prodotti. L'integrazione mira a rafforzare l'accessibilità per i clienti, migliorare il coordinamento della catena di approvvigionamento e aumentare l'efficienza nella gestione dell'inventario.
Il CEO Barbara Sher ha sottolineato che questa implementazione tecnologica è in linea con la strategia di Greenlane di offrire prodotti di cannabis e benessere di alta qualità, fornendo al contempo valore ai clienti. L'azienda si aspetta che questa partnership espanda l'accesso al mercato e rafforzi i processi operativi.
Greenlane Holdings (Nasdaq: GNLN) ha anunciado su integración con la plataforma de mercado de aprovisionamiento B2B de Mainstem, un movimiento estratégico para mejorar sus capacidades de distribución y gestión de la cadena de suministro. La plataforma, que ha cumplido más de 50,000 pedidos en estados recreativos legales y Puerto Rico, permitirá a minoristas de varios estados y tiendas físicas crear catálogos personalizados de productos de Greenlane.
La colaboración proporciona a Greenlane herramientas mejoradas para la planificación de la demanda y la reposición automática de inventario, junto con acceso a valiosos datos sobre tendencias de consumidores y productos. La integración tiene como objetivo fortalecer la accesibilidad para los clientes, mejorar la coordinación de la cadena de suministro y aumentar la eficiencia en la gestión de inventarios.
La CEO Barbara Sher enfatizó que esta implementación tecnológica está alineada con la estrategia de Greenlane de ofrecer productos de cannabis y bienestar de calidad, al tiempo que proporciona valor a los clientes. La empresa espera que esta asociación amplíe el acceso al mercado y fortalezca los procesos operativos.
그린레인 홀딩스 (Nasdaq: GNLN)는 메인스팀의 B2B 조달 마켓플랫폼과의 통합을 발표하며, 유통 능력과 공급망 관리를 향상시키기 위한 전략적 조치를 취했습니다. 이 플랫폼은 합법적인 레크리에이션 주 및 푸에르토리코에서 50,000건 이상의 주문을 처리했으며, 다주 및 오프라인 소매업체가 그린레인 제품의 맞춤형 카탈로그를 만들 수 있도록 합니다.
이번 협업은 그린레인에 수요 계획 및 자동 재고 보충을 위한 향상된 도구를 제공하며, 소비자 및 제품 트렌드 데이터에 대한 접근도 가능하게 합니다. 통합의 목표는 고객 접근성을 강화하고, 공급망 조정을 개선하며, 재고 관리 효율성을 높이는 것입니다.
CEO 바바라 셔는 이 기술적 구현이 고객에게 가치를 제공하면서 고품질의 대마초 및 웰빙 제품을 제공하는 그린레인의 전략과 일치한다고 강조했습니다. 회사는 이 파트너십이 시장 접근성을 확대하고 운영 프로세스를 강화할 것으로 기대하고 있습니다.
Greenlane Holdings (Nasdaq: GNLN) a annoncé son intégration avec la plateforme de marché d'approvisionnement B2B de Mainstem, un mouvement stratégique visant à améliorer ses capacités de distribution et de gestion de la chaîne d'approvisionnement. La plateforme, qui a traité plus de 50 000 commandes dans des États récréatifs légaux et à Porto Rico, permettra aux détaillants multi-états et aux magasins physiques de créer des catalogues personnalisés des produits Greenlane.
Cette collaboration fournit à Greenlane des outils améliorés pour la planification de la demande et le réapprovisionnement automatique des stocks, ainsi qu'un accès à des données précieuses sur les tendances des consommateurs et des produits. L'intégration vise à renforcer l'accessibilité pour les clients, améliorer la coordination de la chaîne d'approvisionnement et accroître l'efficacité de la gestion des stocks.
La PDG Barbara Sher a souligné que cette mise en œuvre technologique est en accord avec la stratégie de Greenlane de fournir des produits de cannabis et de bien-être de qualité tout en offrant de la valeur aux clients. L'entreprise s'attend à ce que ce partenariat élargisse l'accès au marché et renforce les processus opérationnels.
Greenlane Holdings (Nasdaq: GNLN) hat seine Integration mit der B2B-Beschaffungsmarktplattform von Mainstem angekündigt, eine strategische Maßnahme zur Verbesserung seiner Vertriebsfähigkeiten und des Lieferkettenmanagements. Die Plattform, die über 50.000 Bestellungen in legalen Freizeitstaaten und Puerto Rico erfüllt hat, ermöglicht es Multi-State- und stationären Einzelhändlern, maßgeschneiderte Kataloge von Greenlane-Produkten zu erstellen.
Die Zusammenarbeit bietet Greenlane verbesserte Werkzeuge für die Bedarfsplanung und automatische Bestandsauffüllung sowie Zugang zu wertvollen Verbraucher- und Produkttrenddaten. Die Integration zielt darauf ab, die Kundenzugänglichkeit zu stärken, die Koordination in der Lieferkette zu verbessern und die Effizienz des Bestandsmanagements zu erhöhen.
CEO Barbara Sher betonte, dass diese technologische Implementierung mit der Strategie von Greenlane übereinstimmt, qualitativ hochwertige Cannabis- und Wellnessprodukte anzubieten und dabei den Kunden einen Mehrwert zu bieten. Das Unternehmen erwartet, dass diese Partnerschaft den Marktzugang erweitert und die Betriebsprozesse stärkt.
- Integration provides access to valuable consumer and product trend data
- Expansion into Mainstem's extensive network covering all legal recreational states
- Implementation of automated inventory management and demand planning tools
- Enhanced ability to reach new customers and markets
- None.
Insights
Greenlane's new partnership with Mainstem represents a significant operational advancement that addresses multiple supply chain pain points common in the cannabis accessories sector. The integration delivers four critical benefits that could materially improve Greenlane's operational efficiency:
First, the platform enables demand forecasting and automatic inventory replenishment - essential capabilities for preventing stockouts while minimizing excess inventory costs. For a company with Greenlane's modest market capitalization (
Second, the B2B marketplace architecture creates a scalable distribution model that extends Greenlane's reach across Mainstem's substantial network spanning all legal recreational states. This provides geographic expansion without the typical associated capital expenditures of building physical distribution infrastructure.
Third, the platform's custom catalog functionality for multi-state operators (MSOs) creates a streamlined procurement mechanism that reduces transaction friction - potentially transforming occasional buyers into regular customers. This feature effectively turns MSOs into semi-automated distribution points.
Finally, the data collection capabilities address a significant industry-wide challenge: the lack of comprehensive market intelligence. Access to purchasing patterns across Mainstem's network could provide competitive differentiation in product development and inventory positioning.
From a supply chain perspective, this implementation represents a strategic pivot toward digital transformation that historically drives margin improvement through operational efficiencies while simultaneously creating new revenue opportunities.
This Mainstem partnership positions Greenlane to address fundamental challenges in the cannabis accessories space through a platform approach rather than capital-intensive infrastructure expansion. The strategic implications extend beyond mere convenience improvements.
For context, cannabis accessories distribution remains fragmented with significant inefficiencies in procurement. By integrating with Mainstem's platform, which has facilitated over 50,000 orders across legal markets, Greenlane gains immediate exposure to a substantial client base without traditional customer acquisition costs.
The ability for MSOs to create custom catalogs represents a crucial competitive advantage. Cannabis retailers typically manage hundreds of SKUs across multiple vendors, creating administrative burden. Greenlane's platform integration reduces this friction, potentially increasing share of wallet from existing accounts while creating barriers to competitor entry.
Perhaps most valuable is the access to market intelligence. The cannabis accessories segment suffers from data scarcity, making inventory decisions particularly challenging. By capturing purchasing trends across multiple markets, Greenlane gains visibility into regional preferences and emerging product categories - enabling more responsive inventory positioning and product development.
The timing is strategic as cannabis retail continues professionalizing operations. Procurement is increasingly shifting from relationship-based ordering to systematic, data-driven processes. This partnership places Greenlane at the intersection of this evolution, potentially establishing the company as a technology-enabled market leader rather than merely a product distributor.
Platform designed to enhance new customer access, supply chain coordination, inventory management, and purchasing
MSO's can create their own catalog of Greenlane products, enhancing customer loyalty and ease of reordering
BOCA RATON, FL / ACCESS Newswire / March 25, 2025 / Greenlane Holdings, Inc. ("Greenlane" or the "Company") (Nasdaq:GNLN), one of the premier global sellers of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, today announced it will join the Mainstem B2B procurement marketplace platform. MainStem offers an end-to-end, enterprise-level supply chain solution designed to streamline procurement for the legal cannabis industry. With a network spanning multiple states with more than 50,000 orders fulfilled from every legal recreational state in the lower 48 and Puerto Rico. MainStem connects operators and suppliers through a seamless, data-driven ecosystem.
This collaboration is expected to strengthen Greenlane's distribution strategy, enhance accessibility for customers, and reinforce its commitment to providing high-quality products across the expanding cannabis market.
Greenlane's integration with Mainstem will enable multi-state, single state and other brick and mortar retailers the ability to create their own catalog of Greenlane products for single or multiple locations. The platform also provides Greenlane tools for demand planning and automatic inventory replenishment to avoid stockouts. Greenlane also expects to benefit from access to invaluable data on consumer and product trends, data which is largely unavailable in this category.
"At Greenlane, our strategy is to deliver quality, a diverse selection of cannabis and wellness products, and value for our customers," said Barbara Sher, Chief Executive Officer for Greenlane. "Toward these goals, we believe Mainstem's technology, in combination with our well-established distribution platform, will be pivotal in enabling us to achieve even greater access to new customers and markets while strengthening our processes related to operations, inventory and supply chain management to ensure we can be highly responsive to market needs. With these system implementations, we expect to be better technologically equipped to take our competitive advantage to new levels of market leadership."
About Mainstem
MainStem is the only fully integrated, end-to-end supply chain solution built specifically for the cannabis industry. Unlike traditional procurement software, MainStem's platform is uniquely designed to address the complex challenges and regulations of cannabis operations. By seamlessly connecting operators and suppliers, MainStem creates a streamlined sourcing and purchasing ecosystem tailored to the industry's needs. Backed by a team with deep-rooted expertise and years of hands-on experience, MainStem continues to revolutionize procurement for the legal cannabis market.
For additional information, please visit https://www.mainstem.io/
About Greenlane Holdings, Inc.
Founded in 2005, Greenlane is a premier global platform for the development and distribution of premium smoking accessories, vape devices, and lifestyle products to thousands of producers, processors, specialty retailers, smoke shops, convenience stores, and retail consumers. We operate as a powerful family of brands, third-party brand accelerator, and an omnichannel distribution platform.
We proudly offer our own diverse brand portfolio and our exclusively licensed Marley Natural and K.Haring branded products. We also offer a carefully curated set of third-party products through our direct sales channels and our proprietary, owned and operated e-commerce platforms which include Vapor.com, PuffItUp.com, HigherStandards.com, Wholesale.Greenlane.com and MarleyNaturalShop.com.
For additional information, please visit: https://investor.gnln.com. For additional information, please visit: https://gnln.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 concerning Greenlane and other matters. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "targets," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other similar expressions. The forward-looking statements in this press release are only predictions. Greenlane has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties that affect our business, including those described in our filings with the Securities and Exchange Commission ("SEC"), including under the caption "Risk Factors" in Greenlane's Annual Report on Form 10-K filed for the year ended December 31, 2023 and the Company's other filings with the SEC, which can be obtained on the SEC website at www.sec.gov. These forward-looking statements speak only as of the date of this communication. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements, whether as a result of any new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our public announcements and filings with the SEC.
Investor Contact:
or
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com
SOURCE: Greenlane Holdings, Inc.
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