Old El Paso™ Teams Up with Football Legends J.J. Watt and Jason Kelce for a New Touchdown-Worthy Treat
Old El Paso announces the launch of new Caramel Dessert Taco Shells, partnering with football stars J.J. Watt and Jason Kelce for -edition packaging. Following last year's successful Cinnamon Toast Crunch coating version, the new caramel-flavored shells will be available in exclusive collector's boxes through Walmart.com starting February 5 at 1 a.m. EST, sold in bundles of three.
The Stand 'n Stuff™ flat bottom shells feature a caramel flavor and are designed to hold ice cream and toppings. While the -edition boxes will be available exclusively online, standard boxes will hit retailers nationwide in March with an MSRP of $4.06.
Old El Paso annuncia il lancio dei nuovi Caramel Dessert Taco Shells, in collaborazione con le stelle del football J.J. Watt e Jason Kelce per un packaging in edizione speciale. Dopo il successo della versione con il rivestimento di Cinnamon Toast Crunch dell'anno scorso, i nuovi gusci al gusto di caramello saranno disponibili in esclusive scatole da collezione su Walmart.com a partire dal 5 febbraio alle 1 del mattino EST, venduti in confezioni da tre.
I gusci piatti Stand 'n Stuff™ presentano un sapore di caramello e sono progettati per contenere gelato e guarnizioni. Mentre le scatole in edizione speciale saranno disponibili esclusivamente online, le scatole standard arriveranno nei rivenditori in tutto il paese a marzo, con un prezzo suggerito di $4,06.
Old El Paso anuncia el lanzamiento de los nuevos Caramel Dessert Taco Shells, asociándose con las estrellas del fútbol J.J. Watt y Jason Kelce para un empaquetado en edición especial. Tras el éxito de la versión con cobertura de Cinnamon Toast Crunch del año pasado, los nuevos envoltorios con sabor a caramelo estarán disponibles en cajas de coleccionista exclusivas a través de Walmart.com comenzando el 5 de febrero a la 1 a.m. EST, vendidos en paquetes de tres.
Las conchas planas Stand 'n Stuff™ tienen un sabor a caramelo y están diseñadas para contener helado y coberturas. Mientras que las cajas en edición especial estarán disponibles únicamente online, las cajas estándar llegarán a los minoristas en todo el país en marzo, con un precio sugerido de $4.06.
Old El Paso는 새로운 Caramel Dessert Taco Shells의 출시를 발표하며, 축구 스타 J.J. Watt와 Jason Kelce와 협력하여 -Edition 패키지를 선보입니다. 지난해의 Cinnamon Toast Crunch 코팅 버전에서 호평을 받은 후, 새로운 카라멜 맛의 껍질은 독점 수집가 상자에 담겨 2월 5일 EST 기준 오전 1시부터 Walmart.com에서 구매할 수 있으며, 3개 묶음으로 판매됩니다.
Stand 'n Stuff™ 평면 바닥 껍질은 카라멜 맛을 특징으로 하며, 아이스크림과 토핑을 담기 위해 설계되었습니다. -Edition 박스는 온라인에서만 독점적으로 제공되지만, 표준 박스는 3월에 전국 소매점에 배포될 예정이며, MSRP는 $4.06입니다.
Old El Paso annonce le lancement des nouveaux Caramel Dessert Taco Shells, en partenariat avec les stars du football J.J. Watt et Jason Kelce pour un emballage en édition limitée. Après le succès de l'année dernière avec le revêtement Cinnamon Toast Crunch, les nouvelles coquilles au goût de caramel seront disponibles dans des boîtes de collection exclusives sur Walmart.com à partir du 5 février à 1h EST, vendues par paquets de trois.
Les coquilles plates Stand 'n Stuff™ ont un goût de caramel et sont conçues pour contenir de la glace et des garnitures. Alors que les boîtes en édition limitée seront exclusivement disponibles en ligne, les boîtes standard arriveront chez les détaillants du pays en mars, avec un prix de vente conseillé de 4,06 $.
Old El Paso gibt die Einführung der neuen Caramel Dessert Taco Shells bekannt und arbeitet dafür mit den Fußballstars J.J. Watt und Jason Kelce für eine -Edition Verpackung zusammen. Nach dem Erfolg der letzten Jahres mit der Cinnamon Toast Crunch Beschichtung, werden die neuen Karamell-geschmackshüllen ab dem 5. Februar um 1 Uhr EST in exklusiven Sammlerkartons über Walmart.com erhältlich sein, verkauft in Dreier-Packs.
Die Stand 'n Stuff™ flachen Bodenschalen haben einen Karamellgeschmack und sind dafür konzipiert, Eiscreme und Toppings zu halten. Während die -Edition Boxen exklusiv online erhältlich sind, werden die Standardboxen ab März in Einzelhandelsgeschäften landesweit mit einem UVP von 4,06 $ erhältlich sein.
- New product launch expanding dessert category portfolio
- Strategic partnership with high-profile athletes for marketing
- Premium pricing at $4.06 MSRP for standard boxes
- availability may restrict initial sales potential
- Seasonal/temporary product offering limiting long-term revenue impact
Fans can celebrate an exciting end to football season by snagging new Old El Paso Caramel Dessert Taco Shells in special limited-edition packaging featuring J.J. Watt and Jason Kelce
Old
A year after bringing fans the first-ever Dessert Taco Shells, made with a Cinnamon Toast Crunch coating, Old El Paso is launching a new flavor to elevate football spreads nationwide. This time, Old El Paso is dropping a limited-edition, collector’s version of the Caramel Dessert Taco Shells box before the treats hit shelves nationally. Featuring both J.J. and Jason on packaging, the exclusive boxes will be available for consumers to snag in bundles of three, online only at Walmart.com. Starting February 5 at 1 a.m. EST, sprint to secure yours while supplies last!
“Last year, football fans went wild for our limited-edition box featuring J.J. Watt and Justin Jefferson, with the dessert taco shells selling out in just hours,” said Jenny Jonker, Old El Paso Brand Experience Manager. “This year, we’re bringing back the excitement with another MVP duo and a brand-new flavor that perfectly blends sweet and savory — guaranteed to be a hit with football fans and food lovers everywhere.”
The caramel-flavored shells deliver a delicious hit of caramel with the satisfying crunch of a hard taco. Plus, Old El Paso’s Stand ‘n Stuff™ flat bottom shells are perfect for holding your favorite ice cream and toppings. With Old El Paso, game-day becomes a celebration bringing fans together to enjoy a treat that everyone will love.
For those who can’t get their hands on a limited-edition box, standard boxes of Old El Paso Caramel Dessert Taco Shells will be available for a limited time at retailers nationwide starting in March for an MSRP of
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
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FAQ
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