Lucky Charms Brings More Magic to the Breakfast Table with New Rainbow Inspiration
General Mills (GIS) is expanding its Lucky Charms product line with three new offerings: Lucky Charms Rainbow Sprinkles Cereal, Lucky Charms Jumbo Rainbow Cereal, and Just Magical Marshmallows with Jumbo Rainbows.
The Rainbow Sprinkles variant features birthday cake flavor with confetti sprinkle pieces, while the Jumbo Rainbow Cereal contains three times more rainbow charms in larger sizes. The Just Magical Marshmallows includes a -edition pouch with the new Jumbo Rainbow charm alongside traditional marshmallow shapes.
The Rainbow Sprinkles Cereal is currently available at Walmart and will expand nationwide in April at $5.69 MSRP. The Jumbo Rainbow Cereal will launch nationwide in April at $5.69 MSRP, while the Just Magical Marshmallows with Jumbo Rainbows will be priced at $4.98 MSRP.
General Mills (GIS) sta espandendo la sua linea di prodotti Lucky Charms con tre nuove offerte: Cereali Lucky Charms Rainbow Sprinkles, Cereali Lucky Charms Jumbo Rainbow e Solo Marshmallow Magici con Jumbo Rainbows.
La variante Rainbow Sprinkles presenta un sapore di torta di compleanno con pezzi di confetti, mentre il Cereale Jumbo Rainbow contiene tre volte più charm arcobaleno in dimensioni più grandi. Il Solo Marshmallow Magici include una busta in edizione limitata con il nuovo charm Jumbo Rainbow insieme alle forme tradizionali di marshmallow.
Il Cereale Rainbow Sprinkles è attualmente disponibile da Walmart e si espanderà a livello nazionale ad aprile al prezzo di $5.69 MSRP. Il Cereale Jumbo Rainbow sarà lanciato a livello nazionale ad aprile al prezzo di $5.69 MSRP, mentre il Solo Marshmallow Magici con Jumbo Rainbows avrà un prezzo di $4.98 MSRP.
General Mills (GIS) está ampliando su línea de productos Lucky Charms con tres nuevas ofertas: Cereal Lucky Charms Rainbow Sprinkles, Cereal Lucky Charms Jumbo Rainbow y Solo Malvaviscos Mágicos con Jumbo Rainbows.
La variante Rainbow Sprinkles presenta un sabor a pastel de cumpleaños con piezas de confeti, mientras que el Cereal Jumbo Rainbow contiene tres veces más charms arcoíris en tamaños más grandes. El Solo Malvaviscos Mágicos incluye un paquete de edición limitada con el nuevo charm Jumbo Rainbow junto a las formas tradicionales de malvavisco.
El Cereal Rainbow Sprinkles está actualmente disponible en Walmart y se expandirá a nivel nacional en abril a un precio de $5.69 MSRP. El Cereal Jumbo Rainbow se lanzará a nivel nacional en abril a un precio de $5.69 MSRP, mientras que el Solo Malvaviscos Mágicos con Jumbo Rainbows tendrá un precio de $4.98 MSRP.
제너럴 밀스 (GIS)는 Lucky Charms 제품 라인을 세 가지 새로운 제품으로 확장하고 있습니다: 럭키 참스 레인보우 스프링클 시리얼, 럭키 참스 점보 레인보우 시리얼 및 점보 레인보우가 포함된 마법의 마시멜로우.
레인보우 스프링클 변형은 생일 케이크 맛과 함께 컨페티 스프링클 조각을 특징으로 하며, 점보 레인보우 시리얼은 더 큰 크기의 레인보우 참이 세 배 더 많습니다. 마법의 마시멜로우는 새로운 점보 레인보우 참이 포함된 한정판 파우치를 전통적인 마시멜로우 모양과 함께 포함하고 있습니다.
레인보우 스프링클 시리얼은 현재 월마트에서 구매할 수 있으며, 4월에 전국적으로 확장될 예정이며 가격은 $5.69 MSRP입니다. 점보 레인보우 시리얼은 4월에 전국적으로 출시되며 가격은 $5.69 MSRP이고, 점보 레인보우가 포함된 마법의 마시멜로우는 $4.98 MSRP에 판매될 예정입니다.
General Mills (GIS) élargit sa gamme de produits Lucky Charms avec trois nouvelles offres : Céréales Lucky Charms Rainbow Sprinkles, Céréales Lucky Charms Jumbo Rainbow et Juste des Guimauves Magiques avec Jumbo Rainbows.
La variante Rainbow Sprinkles présente un goût de gâteau d'anniversaire avec des morceaux de confettis, tandis que les Céréales Jumbo Rainbow contiennent trois fois plus de charms arc-en-ciel en plus grande taille. Les Juste des Guimauves Magiques incluent un sachet en édition limitée avec le nouveau charm Jumbo Rainbow aux côtés des formes traditionnelles de guimauves.
Les Céréales Rainbow Sprinkles sont actuellement disponibles chez Walmart et seront disponibles à l'échelle nationale en avril au prix de 5,69 $ MSRP. Les Céréales Jumbo Rainbow seront lancées à l'échelle nationale en avril au prix de 5,69 $ MSRP, tandis que les Juste des Guimauves Magiques avec Jumbo Rainbows seront au prix de 4,98 $ MSRP.
General Mills (GIS) erweitert seine Produktlinie Lucky Charms mit drei neuen Angeboten: Lucky Charms Rainbow Sprinkles Cerealien, Lucky Charms Jumbo Rainbow Cerealien und Magische Marshmallows mit Jumbo Regenbögen.
Die Rainbow Sprinkles Variante bietet einen Geschmack von Geburtstagstorte mit Konfetti-Streuseln, während das Jumbo Rainbow Cereal dreimal so viele Regenbogen-Charm in größeren Größen enthält. Die Magischen Marshmallows enthalten einen -Edition Beutel mit dem neuen Jumbo Rainbow Charm neben den traditionellen Marshmallow-Formen.
Das Rainbow Sprinkles Cereal ist derzeit bei Walmart erhältlich und wird im April landesweit zum Preis von 5,69 $ MSRP erhältlich sein. Das Jumbo Rainbow Cereal wird im April landesweit zum Preis von 5,69 $ MSRP eingeführt, während die Magischen Marshmallows mit Jumbo Regenbögen für 4,98 $ MSRP angeboten werden.
- Product line expansion with three new variants
- Premium pricing strategy at $5.69 MSRP for new cereals
- Nationwide distribution through Walmart and other retailers
- None.
Celebrate St. Patrick’s Day with Lucky Charms Rainbow Sprinkles and Make Room in Your Pantry for Jumbo Rainbows – Hitting Shelves Later this Spring
Lucky Charms Rainbow Sprinkles, Lucky Charms Jumbo Rainbow Cereal and Just Magical Marshmallows with Jumbo Rainbows, available in retailers nationwide this spring. (Graphic: Business Wire)
Lucky Charms Rainbow Sprinkles – A Celebration in Every Bite
Kick off St. Patrick’s Day celebrations with Lucky Charms Rainbow Sprinkles! This new cereal boasts a delicious birthday cake flavor with confetti sprinkle pieces, making every bite a joyful explosion of fun. Whether you enjoy it in a bowl, as a crunchy snack or as a topping for your favorite treats, Lucky Charms Rainbow Sprinkles is here to turn the ordinary into the extraordinary.
Lucky Charms Jumbo Rainbow – Bigger, Bolder and More Magical!
Rainbows are a real-life reminder that magic can be found anywhere. This year is bringing even more fun with Lucky Charms Jumbo Rainbow Cereal, featuring three times more rainbow charms that are now bigger than ever.
That’s not all – the lineup is getting even bigger with this year’s second drop of Lucky Charms Just Magical Marshmallows! Fans can collect the limited-edition pouch that features an irresistible mix of Lucky’s iconic marshmallow charms including hearts, stars, horseshoes, clovers, blue moons, unicorns, red balloons and now, the newest Jumbo Rainbow charm. Magically appearing on shelves this spring, the new Jumbo Rainbow Cereal and Just Magical Marshmallows with Jumbo Rainbows are packed with more fun and enchantment than ever before.
Inspired by the charm’s power, Lucky the Leprechaun hopes his new Jumbo Rainbows will teleport cereal lovers back to a sense of childhood wonder. These larger-than-life marshmallows are sure to make breakfast an adventure in every bite, enjoyed in a bowl with milk or straight from the box.
More Magic, More Fun!
“We know families can always use a little extra magic in their mornings,” said Brandon Tyrrell, Senior Marketing Manager at General Mills. “Whether it’s making the every day a celebration with Rainbow Sprinkles, or bringing a few more smiles with the larger-than-life Jumbo Rainbow marshmallows, we hope these colorful new versions of Lucky Charms bring more joy, more fun, and of course, more magic to the breakfast table.”
Lucky Charms Rainbow Sprinkles Cereal is available now at Walmart and will be available nationwide beginning in April, starting at
For more information on Lucky Charms and its new products, visit luckycharms.com or follow @LuckyCharms on social media.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
View source version on businesswire.com: https://www.businesswire.com/news/home/20250226757200/en/
General Mills Communications
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Lisette Rodriguez
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Source: General Mills
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