Old El Paso Brings the Heat with New Birria Taco Kit, Breakfast Taco Kit and Expanded Carb Advantage Line
Old El Paso is expanding its product lineup with three major innovations: the first-ever Birria Taco Kit, a new Breakfast Taco Kit, and an expanded Carb Advantage line. The Birria kit, capitalizing on a trending dish with over 1 million Instagram hashtags, includes 10 soft tortillas, Tex-Mex seasoning, and smoky chipotle sauce.
The Breakfast Taco Kit features six soft tortillas with green chile and queso cheese sauces. The expanded Carb Advantage line introduces Nacho Cheese Hard Shells, Soft Tortillas, and a Tortilla Rounds Taco Kit, along with a reformulated original Carb Advantage Taco Shell.
These new products will be available at Walmart starting March and will roll out nationwide during summer.
Old El Paso sta ampliando la sua gamma di prodotti con tre importanti novità: il primo Birria Taco Kit, un nuovo Breakfast Taco Kit e una linea ampliata di Carb Advantage. Il kit Birria, che sfrutta un piatto in tendenza con oltre 1 milione di hashtag su Instagram, include 10 tortillas morbide, condimento Tex-Mex e salsa chipotle affumicata.
Il Breakfast Taco Kit presenta sei tortillas morbide con salse di formaggio queso e peperoncino verde. La linea ampliata di Carb Advantage introduce Nacho Cheese Hard Shells, Soft Tortillas e un Taco Kit di Tortilla Rounds, insieme a una ricetta riformulata dell'originale Taco Shell di Carb Advantage.
Questi nuovi prodotti saranno disponibili da Walmart a partire da marzo e verranno lanciati a livello nazionale durante l'estate.
Old El Paso está ampliando su línea de productos con tres importantes innovaciones: el primer Birria Taco Kit, un nuevo Breakfast Taco Kit y una línea ampliada de Carb Advantage. El kit de Birria, aprovechando un plato en tendencia con más de 1 millón de hashtags en Instagram, incluye 10 tortillas suaves, sazonador Tex-Mex y salsa chipotle ahumada.
El Breakfast Taco Kit cuenta con seis tortillas suaves con salsas de queso y chile verde. La línea ampliada de Carb Advantage introduce Nacho Cheese Hard Shells, Soft Tortillas y un Taco Kit de Tortilla Rounds, junto con una receta reformulada del Taco Shell original de Carb Advantage.
Estos nuevos productos estarán disponibles en Walmart a partir de marzo y se lanzarán a nivel nacional durante el verano.
Old El Paso는 세 가지 주요 혁신으로 제품 라인업을 확장하고 있습니다: 최초의 Birria Taco Kit, 새로운 Breakfast Taco Kit, 그리고 확장된 Carb Advantage 라인입니다. Birria 키트는 인스타그램에서 100만 개 이상의 해시태그가 붙은 인기 요리를 활용하여 10개의 부드러운 또르띠야, 텍스멕스 양념, 훈제 칩otle 소스를 포함합니다.
Breakfast Taco Kit는 녹색 칠레와 퀘소 치즈 소스가 포함된 6개의 부드러운 또르띠야를 특징으로 합니다. 확장된 Carb Advantage 라인은 나쵸 치즈 하드 쉘, 부드러운 또르띠야, 또르띠야 라운드 타코 키트를 도입하며, 원래의 Carb Advantage 타코 쉘은 재구성된 레시피로 제공됩니다.
이 새로운 제품들은 3월부터 월마트에서 판매되며 여름 동안 전국적으로 출시될 예정입니다.
Old El Paso élargit sa gamme de produits avec trois innovations majeures : le tout premier Birria Taco Kit, un nouveau Breakfast Taco Kit et une ligne Carb Advantage élargie. Le kit Birria, capitalisant sur un plat tendance avec plus de 1 million de hashtags sur Instagram, comprend 10 tortillas souples, un assaisonnement Tex-Mex et une sauce chipotle fumée.
Le Breakfast Taco Kit propose six tortillas souples avec des sauces de fromage queso et de piment vert. La ligne Carb Advantage élargie introduit des Nacho Cheese Hard Shells, des Soft Tortillas et un Taco Kit de Tortilla Rounds, ainsi qu'une recette reformulée de la Taco Shell originale Carb Advantage.
Ces nouveaux produits seront disponibles chez Walmart à partir de mars et seront lancés à l'échelle nationale pendant l'été.
Old El Paso erweitert sein Produktangebot mit drei wichtigen Innovationen: dem ersten Birria Taco Kit, einem neuen Breakfast Taco Kit und einer erweiterten Carb Advantage Linie. Das Birria Kit, das von einem angesagten Gericht mit über 1 Million Instagram-Hashtags profitiert, enthält 10 weiche Tortillas, Tex-Mex-Gewürz und rauchige Chipotle-Sauce.
Das Breakfast Taco Kit bietet sechs weiche Tortillas mit grüner Chili- und Queso-Käsesauce. Die erweiterte Carb Advantage Linie führt Nacho Cheese Hard Shells, Soft Tortillas und ein Tortilla Rounds Taco Kit ein, zusammen mit einer reformulierten Original Carb Advantage Taco Shell.
Diese neuen Produkte werden ab März bei Walmart erhältlich sein und im Sommer landesweit eingeführt.
- Launch of new product lines targeting trending food categories (Birria)
- Expansion into breakfast category with dedicated taco kit
- Strategic expansion of health-conscious product line (Carb Advantage)
- Nationwide retail distribution through Walmart
- None.
Trending flavors, bold innovations, and macro-friendly options give fans new ways to enjoy tacos morning, noon and night.
Old El Paso’s latest innovations bring vibrant flavors to mealtime with easy-prep taco kits, tortillas and shells.
Bring on the Birria: A Flavor-Packed Taco Favorite
Birria – a slow-stewed dish featuring tender beef simmered in an aromatic blend of spices, served with a rich, flavorful broth for dipping – has taken over menus, social feeds, and home kitchens alike. With more than 1 million Instagram post hashtags featuring “birria,” Old El Paso is making it easier than ever for families to enjoy this trending favorite any night of the week.
The new Old El Paso Birria Taco Kit brings the bold, savory flavors of birria to any night of the week – with a shorter prep time and less hassle in the kitchen. Each kit has what you need to help bring this classic to life at home, including 10 soft tortillas, Old El Paso’s signature Tex-Mex seasoning, and a smoky, creamy chipotle sauce to drizzle on top. Simply add your choice of meat and toppings for a restaurant-worthy birria experience made simple.
Breakfast Tacos Upgraded: A Flavorful Start to the Day
But taco night isn’t just for dinner. Old
Carb-Conscious & Crave-Worthy: New Ways to Enjoy Taco Night
And because Tex-Mex lovers deserve options, Old El Paso is also expanding the Carb Advantage lineup. Carb Advantage Nacho Cheese Hard Shells bring a crunchy, cheesy twist, while Carb Advantage Soft Tortillas offer a perfectly portioned, handheld option. The Tortilla Rounds Taco Kit ties it all together with soft tortillas, mild taco sauce, and taco seasoning for an effortless taco night. In addition to these new offerings, Old El Paso has also reformulated their original Carb Advantage Taco Shells to deliver a now tastier and crunchier experience along with other crave-worthy alternatives.
“At Old El Paso, we know that taco lovers crave bold flavors and easy mealtime solutions so we’re always looking for ways to make mealtime more flavorful and effortless,” said Jenny Jonker, Brand Experience Manager at Old El Paso. “Whether you're diving into the rich, trending taste of birria, starting your morning with a delicious breakfast taco, or looking for other options to fit your lifestyle, our latest lineup makes it easier than ever to enjoy tacos any time of day.”
Tex-Mex fans can pick up the new Old El Paso Birria Taco Kit, Old El Paso Breakfast Taco Kit, and Old El Paso Carb Advantage products starting in March at Walmart and rolling out to retailers nationwide this summer. For more fiesta fun, follow @OldElPaso on Instagram.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
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FAQ
What products are included in Old El Paso's new Birria Taco Kit?
When will Old El Paso's new taco kits be available in stores nationwide?
What comes in Old El Paso's new Breakfast Taco Kit?
What new products are part of Old El Paso's Carb Advantage line expansion?
