General Mills Launches First Ramen Noodles with Old El Paso and Totino’s — a Bold, Slurp-Worthy Twist on Comfort Food!
General Mills is making its first entry into the ramen noodle market with innovative flavors from two of its popular brands - Old El Paso and Totino's. The launch features four distinct varieties: Old El Paso Ramen in Fajita and Beef Birria flavors, and Totino's Ramen in Cheese Pizza and Buffalo-Style Chicken Pizza flavors.
The products will be exclusively available at Walmart stores nationwide and Walmart.com starting April. This launch capitalizes on the viral trend of instant ramen, which has garnered over 174 million posts on TikTok. The new offerings combine the familiar tastes of Totino's pizza rolls and Old El Paso's Tex-Mex flavors with traditional ramen, creating a unique fusion of comfort foods.
General Mills sta facendo il suo primo ingresso nel mercato dei noodles ramen con sapori innovativi provenienti da due dei suoi marchi più popolari: Old El Paso e Totino's. Il lancio presenta quattro varietà distinte: Ramen Old El Paso nei gusti Fajita e Beef Birria, e Ramen Totino's nei gusti Cheese Pizza e Buffalo-Style Chicken Pizza.
I prodotti saranno disponibili esclusivamente nei negozi Walmart a livello nazionale e su Walmart.com a partire da aprile. Questo lancio sfrutta la tendenza virale dei ramen istantanei, che ha ottenuto oltre 174 milioni di post su TikTok. Le nuove offerte combinano i sapori familiari dei pizza rolls di Totino's e i gusti Tex-Mex di Old El Paso con i ramen tradizionali, creando una fusione unica di comfort food.
General Mills está haciendo su primera incursión en el mercado de los fideos ramen con sabores innovadores de dos de sus marcas más populares: Old El Paso y Totino's. El lanzamiento presenta cuatro variedades distintas: Ramen Old El Paso en sabores Fajita y Beef Birria, y Ramen Totino's en sabores Cheese Pizza y Buffalo-Style Chicken Pizza.
Los productos estarán disponibles exclusivamente en las tiendas Walmart a nivel nacional y en Walmart.com a partir de abril. Este lanzamiento capitaliza la tendencia viral de los ramen instantáneos, que ha acumulado más de 174 millones de publicaciones en TikTok. Las nuevas ofertas combinan los sabores familiares de los pizza rolls de Totino's y los sabores Tex-Mex de Old El Paso con el ramen tradicional, creando una fusión única de comidas reconfortantes.
General Mills는 두 개의 인기 브랜드인 Old El Paso와 Totino's의 혁신적인 맛으로 라면 시장에 처음 진출합니다. 이번 출시에는 네 가지 독특한 종류가 포함되어 있습니다: Fajita와 Beef Birria 맛의 Old El Paso Ramen, 그리고 Cheese Pizza와 Buffalo-Style Chicken Pizza 맛의 Totino's Ramen입니다.
이 제품은 4월부터 전국의 Walmart 매장과 Walmart.com에서 독점적으로 판매됩니다. 이번 출시는 TikTok에서 1억 7400만 개 이상의 게시물이 올라온 즉석 라면의 바이럴 트렌드를 활용한 것입니다. 새로운 제품은 Totino's 피자 롤과 Old El Paso의 텍스멕스 맛을 전통적인 라면과 결합하여 편안한 음식의 독특한 융합을 만들어냅니다.
General Mills fait son entrée sur le marché des nouilles ramen avec des saveurs innovantes issues de deux de ses marques populaires : Old El Paso et Totino's. Le lancement présente quatre variétés distinctes : Ramen Old El Paso aux saveurs Fajita et Beef Birria, et Ramen Totino's aux saveurs Cheese Pizza et Buffalo-Style Chicken Pizza.
Les produits seront disponibles exclusivement dans les magasins Walmart à l'échelle nationale et sur Walmart.com à partir d'avril. Ce lancement s'appuie sur la tendance virale des ramen instantanés, qui a généré plus de 174 millions de publications sur TikTok. Les nouvelles offres combinent les saveurs familières des rouleaux de pizza Totino's et les saveurs Tex-Mex d'Old El Paso avec des ramen traditionnels, créant une fusion unique de plats réconfortants.
General Mills tritt mit innovativen Geschmacksrichtungen von zwei seiner beliebten Marken - Old El Paso und Totino's - erstmals in den Ramen-Nudelmärkte ein. Der Launch umfasst vier verschiedene Sorten: Old El Paso Ramen in den Geschmacksrichtungen Fajita und Beef Birria sowie Totino's Ramen in Cheese Pizza und Buffalo-Style Chicken Pizza.
Die Produkte werden ab April exklusiv in Walmart-Filialen landesweit und auf Walmart.com erhältlich sein. Dieser Launch nutzt den viralen Trend von Instant-Ramen, der über 174 Millionen Beiträge auf TikTok generiert hat. Die neuen Angebote kombinieren die vertrauten Geschmäcker von Totino's Pizza Rolls und die Tex-Mex-Aromen von Old El Paso mit traditionellem Ramen und schaffen eine einzigartige Fusion von Komfortlebensmitteln.
- Entry into the growing instant ramen market represents new revenue stream
- Leveraging existing strong brands (Old El Paso and Totino's) for product extension
- Exclusive partnership with Walmart ensures broad distribution network
- Capitalizing on viral social media trends with 174M+ TikTok posts
- initial distribution through single retailer may restrict sales potential
- Late entry into highly competitive instant noodle market
With social media buzz already building, now it’s official — these wild new ramen flavors are landing first at Walmart in April.
Old El Paso Ramen Noodles and Totino’s Ramen Noodles are shaking up the noodle game, stirring up big flavor in every bite! (Photo: Business Wire)
The internet went wild with speculation about the pizza-inspired Totino’s Ramen Noodles back in January. The product is officially hitting shelves this April and General Mills is cranking up the flavor by also introducing Old El Paso Ramen Noodles to spice up the instant noodle aisle.
Meet the unbeatable flavors in these mouth-watering varieties:
- Old El Paso Ramen Noodles – Fajita: A rich, smoky blend of bell peppers, onions, and cumin in a hearty chicken broth.
- Old El Paso Ramen Noodles – Beef Birria: Slow-cooked beef flavors with just the right balance of spice and umami.
- Totino’s Ramen Noodles – Cheese Pizza: All the classic cheesy, tomatoey Totino’s goodness — now in noodle form.
- Totino’s Ramen Noodles – Buffalo-Style Chicken Pizza: A spicy, tangy mix of buffalo sauce, chicken, and cheese for a bold new twist on a favorite.
Ramen is no stranger to viral trends, with more than 174 million posts about “instant ramen” recipes lighting up TikTok. Now, General Mills is giving noodle lovers a chance to spice up their ramen — blending the zesty, flavor-packed flavors of Totino’s and Old El Paso into a deliciously unexpected instant ramen experience.
“We know our fans are constantly looking for exciting new ways to enjoy their favorite flavors,” said MC Comings, VP, Business Unit Director at General Mills. “Think melty, saucy Totino’s Pizza Rolls vibes mixed with the brothy goodness of ramen. And if Tex-Mex is more your style, Old El Paso’s got your back with bold, spicy flavors that’ll wake up your taste buds.”
General Mills is officially rolling the products out to Walmart locations nationwide and Walmart.com this April, offering a surprising and tasty way to stir up your mealtime routines. Get ready to slurp, savor, and noodle your way to comfort food bliss. For more fun updates, follow @OldElPaso and @Totinos on Instagram.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
View source version on businesswire.com: https://www.businesswire.com/news/home/20250311207281/en/
General Mills
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Ali Barzyk
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Source: General Mills
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