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General Mills, Inc. (NYSE: GIS) is a global leader in the food processing sector, headquartered in Minneapolis, Minnesota. Operating in more than 100 countries, General Mills markets an extensive portfolio of over 100 consumer brands including household names such as Cheerios, Yoplait, Betty Crocker, Pillsbury, Häagen-Dazs, Nature Valley, Green Giant, Old El Paso, Progresso, Cascadian Farm, and Muir Glen.
The company produces a wide range of food products categorized into snacks, cereals, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. In fiscal 2023, a significant 81% of the company's revenue was generated from the United States. However, General Mills maintains a robust international presence with operations in Canada, Europe, Australia, Asia, and Latin America.
General Mills' consumer base primarily comprises retail stores, but the company also provides products to foodservice channels and the commercial baking industry. The company is well-regarded for its commitment to quality, innovation, and sustainability, making it a trusted name in households worldwide.
Recent achievements include the expansion of its pet food line, particularly through the Blue Buffalo brand, which has seen substantial growth. Additionally, the company has invested in sustainable sourcing and production techniques, ensuring long-term environmental stewardship. Key partnerships with various retailers and distributors have further cemented General Mills' position as a market leader.
General Mills continues to focus on health-oriented products, meeting the growing consumer demand for nutritious and convenient food options. The company’s strategic initiatives and ongoing projects reflect its dedication to adapting to changing market dynamics while maintaining its legacy of delivering high-quality food products.
General Mills (NYSE: GIS) has completed the acquisition of Whitebridge Pet Brands' North American premium Cat feeding and Pet treating business from NXMH for $1.45 billion. The acquisition includes the Tiki Pets and Cloud Star brands, marking General Mills' fifth pet category acquisition since 2018. The acquired business generated approximately $325 million in U.S. Nielsen-measured retail sales in the past twelve months, primarily in pet specialty and E-commerce channels.
The deal includes two manufacturing facilities in Joplin, Missouri, while NXMH retains Whitebridge's European operations. This acquisition follows General Mills' previous pet industry investments: Blue Buffalo (2018), Nudges, Top Chews, and True Chews (2021), Fera Pets (2023), and Edgard & Cooper (2024).
General Mills (GIS) reported Q2 fiscal 2025 results with net sales up 2% to $5.2 billion and organic net sales increasing 1%. Operating profit rose 33% to $1.1 billion, while diluted EPS increased 39% to $1.42. The company's performance was boosted by certain timing benefits expected to reverse in the second half.
The company updated its fiscal 2025 outlook, now targeting the lower end of its flat to 1% organic net sales growth range. Adjusted operating profit is expected to decline 2-4% in constant currency, revised down from previous guidance of flat to -2%. The updated outlook reflects increased investments to support volume growth and market share improvements.
Key segment performance included flat North America Retail sales, 5% growth in North America Pet, 8% growth in North America Foodservice, and 1% growth in International.
General Mills (GIS) launches new 'Game Day' marketing campaign featuring the Kelce and Watt families, promoting football-themed products and game day traditions. The campaign showcases various General Mills brands including Old El Paso, Lucky Charms, Cinnamon Toast Crunch, and Pillsbury.
The company is releasing -edition football-themed packaging for cereals and introducing a Mega Bundle exclusively on Walmart.com in early January 2025, featuring Jason Kelce on Cinnamon Toast Crunch boxes. The campaign includes TV, streaming, and social media content, highlighting family game day traditions and featuring the brands' mascots.
General Mills has announced the launch of Cheerios Protein, expanding its protein-enriched product portfolio. The new cereal contains 8 grams of protein per serving and will be available in Cinnamon and Strawberry flavors. This launch responds to growing consumer demand, with 71% of consumers actively trying to increase their protein intake.
The product joins other recent protein-focused launches from General Mills, including Wheaties Protein, Annie's Super Mac, and Yoplait Protein. Cheerios Protein will be available nationwide with a suggested retail price of $5.39 for large size and $5.69 for family size.
General Mills announces its return to the Big Game advertising after more than a decade, featuring Totino's Pizza Rolls in its first-ever Super Bowl commercial on February 9, 2025. The brand's strategic move follows a successful fall campaign highlighting the value proposition of 10 Pizza Rolls for about $1, which led to the second-highest sales month in Totino's 30-year history during the 2024 regular season playoffs.
The campaign will showcase the brand's distinct humor and marks the first frozen pizza category advertiser in the Big Game. Additionally, Totino's is bringing back 'Hang Time,' its Spanish-language ad, which will air on Fox Deportes and Telemundo Deportes during the event.
General Mills (NYSE: GIS) has announced it will release its fiscal 2025 second quarter earnings on December 18, 2024. The company will provide a press release, pre-recorded management remarks, and supporting slides, followed by a webcasted Q&A session at 8 a.m. CT. Investors and interested parties can access these materials through the company's investor relations website.
REESE'S PUFFS cereal expands its partnership with basketball star Angel Reese and fashion brand KidSuper to launch the REESE'S PUFFS Duffel Puff Bag. The high-quality vegan leather bag, priced at $295, features a unique design combining basketball and cereal motifs, including hand-drawn patterns and basketball-textured handles. The bag will be available at KidSuper.com starting December 10, with 10% of proceeds benefiting The Angel C. Reese Foundation. This collaboration follows the October release of 'Angel X REESE'S PUFFS' cereal boxes, available nationwide for $5.69.
General Mills (NYSE: GIS) has announced its latest quarterly dividend payment of $0.60 per share. The dividend will be paid on February 3, 2025, to shareholders of record as of January 10, 2025. This announcement maintains the company's remarkable track record of 126 years of uninterrupted dividend payments, including those made by its predecessor company.
General Mills (NYSE: GIS) has announced a $1.45 billion acquisition of Whitebridge Pet Brands' North American premium Cat feeding and Pet treating business from NXMH. The acquisition includes the Tiki Pets and Cloud Star brands, which generated approximately $325 million in U.S. Nielsen-measured retail sales in the past twelve months. This marks General Mills' fifth pet category acquisition, following Blue Buffalo (2018), Nudges, Top Chews, and True Chews (2021), Fera Pets (2023), and Edgard & Cooper (2024). The deal includes two manufacturing facilities in Joplin, Missouri, and will be funded through cash and new debt. The transaction is expected to close in Q3 fiscal 2025.
Old El Paso™ is partnering with football's Watt brothers (J.J., T.J., and Derek) for a new content series called 'Watt Can Taco'. The series showcases a competition between T.J. and Derek, judged by J.J., where they transform popular game-day foods into tacos using Old El Paso products.
The campaign, launching just before National Taco Day on October 4, aims to inspire football fans to include Old El Paso in their game-day meal rotations. The content series will be available on digital video, TikTok, Instagram, and the Old El Paso website.
The campaign features creative taco ideas like Meaty Pizza Taco, Philly Cheesesteak Taco, and Chicago Style Hot Dog Taco Bowl. Old El Paso offers a range of products including seasonings, sauces, soups, taco shells, and taco kits to help fans recreate these unique taco creations at home.
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