Totino’s™ Pizza Rolls™ Makes Big Game Ad Debut with Comedic Smash Featuring Tim Robinson and Sam Richardson

Rhea-AI Summary

Totino's Pizza Rolls is making its first-ever Big Game commercial debut, featuring comedians Tim Robinson and Sam Richardson in 'Chazmo Finally Goes Home'. The commercial, written by Zach Kanin and directed by Alice Mathias, continues the storyline of an intergalactic visitor named Chazmo who loves pizza rolls.

This marks the first Big Game ad for the frozen pizza category and General Mills' return to the Big Game after more than a decade. The campaign is part of Totino's strategy to expand the Midwestern brand nationwide. Additionally, Totino's is bringing back 'Hang Time', its Spanish-language ad, which will air on Fox Deportes and Telemundo during the game.

The commercial was created in partnership with Dentsu Creative, UM, Edelman, and The Social Lights, and can be viewed on YouTube ahead of the game.

Positive

• First-ever Big Game commercial represents significant marketing investment and brand expansion
• Strategic national expansion from regional to coast-to-coast presence
• Multi-channel marketing approach with both English and Spanish language advertisements

Negative

• None.

The out-of-this-world comedy is back with Chazmo, everyone’s favorite new Totino’s Pizza Rolls fanatic, delivering the brand’s quintessential humor and the most snackable pizza in the universe

MINNEAPOLIS--(BUSINESS WIRE)-- Just days before football’s biggest night, Totino’s Pizza Rolls is unveiling its first-ever Big Game commercial “Chazmo Finally Goes Home”, featuring the return of comedic duo Tim Robinson and Sam Richardson as they plan to say farewell to Chazmo, their out-of-this-world, pizza roll-loving friend.

Comedians Sam Richardson and Tim Robinson star in the Totino’s Pizza Rolls debut commercial airing during the Big Game. (Photo: Business Wire)

Written by Zach Kanin (“I Think You Should Leave” and “Detroiters”) and directed by Alice Mathias (“I Think You Should Leave”), the acclaimed comedic team is dishing their signature humor in celebration of the most snackable pizza in the universe.

“Fans can tune in on game day to see their favorite Totino’s Pizza Rolls and favorite Detroiters like they’ve never seen before,” said Tim Robinson.

“Chazmo Finally Goes Home” marks the first Big Game ad ever for the frozen pizza category and General Mills’ return to the Big Game after more than a decade. This unforgettable moment for pizza and football fans alike is part of the Totino’s Pizza Rolls overall strategy to help take the beloved Midwestern brand from regional darling to everyone’s favorite way to eat pizza coast to coast.

Tim and Sam first teamed up with Totino’s Pizza Rolls last fall for “Chazmo Goes Home” where they starred as suburban dads and introduced fans to the intergalactic visitor Chazmo, who had become friends with their kids and ate all of their pizza rolls.

“I never got to really know Chazmo, but at least I got to spend the time enjoying Totino’s Pizza Rolls,” said Sam Richardson.

“Chazmo Finally Goes Home” features the conclusion to Tim and Sam’s farewell to Chazmo. In a humorous and unexpected twist, and with a bag of his beloved Totino's Pizza Rolls in hand, Chazmo's heartfelt farewell is abruptly interrupted, leaving Tim and Sam in shock and hilariously scrambling to maintain composure.

“Totino’s Pizza Rolls promised fans a humorous, memorable Big Game ad debut, and we’re delivering,” said Blake Holman, Business Unit Director, Totino's. “We’re proud to partner with Tim, Sam, Zach, and Alice to create an ad that will leave you hungry for more from the brand as we continue to expand nationally.”

Totino’s Pizza Rolls is also bringing back “Hang Time,” its first Spanish-language ad for the Big Game. The spot will air as a separate Spanish-language ad on Fox Deportes and Telemundo during February’s Big Game.

“Chazmo Finally Goes Home” was brought to life by General Mills in partnership with Dentsu Creative, UM, Edelman, and The Social Lights. Fans can stock up on Totino’s Pizza Rolls ahead of Sunday’s game and check out the spot now on YouTube, plus follow along for more fun by visiting Totinos.com and keeping up with @Totinos on Instagram.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blu e Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250205310900/en/

General Mills

Media Line

media.line@genmills.com

Edelman

Carolina Cepeda

carolina.cepeda@edelman.com

Source: General Mills

FAQ

When is Totino's Pizza Rolls' first Big Game commercial airing?

Totino's Pizza Rolls' first Big Game commercial will air during the upcoming Big Game, marking the brand's debut in this major advertising event.

How is General Mills expanding Totino's Pizza Rolls brand reach?

General Mills is expanding Totino's from a regional Midwestern brand to a national presence through major marketing initiatives, including their first Big Game commercial and Spanish-language advertising.

Who are the main stars in Totino's Pizza Rolls' Big Game commercial?

The commercial stars comedic duo Tim Robinson and Sam Richardson, featuring their character Chazmo, in a commercial titled 'Chazmo Finally Goes Home.'

What channels will air Totino's Spanish-language Big Game advertisement?

Totino's Spanish-language ad 'Hang Time' will air on Fox Deportes and Telemundo during the Big Game.