Introducing the GUESS Originals x Anna Nicole Smith Collection by Cali Thornhill Dewitt for Fall 2021

Rhea-AI Summary

GUESS Originals has launched a 32-piece collection inspired by Anna Nicole Smith, available from October 7, 2021. Designed by Cali Thornhill Dewitt, the collection features both men's and women's apparel and accessories, drawing from iconic GUESS imagery. The campaign stars Sydney Sweeney and reflects the 1990s fashion aesthetic, with prices ranging from $12 to $248. The collaboration aims to celebrate Anna Nicole's legacy in contemporary fashion while appealing to a new generation.

Positive

• Launch of a new 32-piece collection celebrating Anna Nicole Smith.
• Collaboration with artist Cali Thornhill Dewitt enhances brand image.
• Campaign featuring popular actress Sydney Sweeney may attract a younger audience.
• Prices set competitively between $12 and $248, appealing to a wide customer base.

Negative

• None.

Sydney Sweeney Makes Her Debut With GUESS Originals

LOS ANGELES--(BUSINESS WIRE)-- GUESS Originals takes a moment to celebrate the life and heritage of one of the most iconic models for not only GUESS, but the fashion industry as a whole — Anna Nicole Smith. The 32-piece men’s and women’s collection will be available beginning October 7^th, 2021, in select GUESS retail stores and GUESS Originals pop-ups globally — as well as guessoriginals.com and select styles at urbanoutfitters.com.

Introducing the GUESS Originals x Anna Nicole Smith Collection by Cali Thornhill Dewitt for Fall 2021; Sydney Sweeney Makes Her Debut With GUESS Originals (Photo: Business Wire)

The GUESS Originals x Anna Nicole Smith Collection by Cali Thornhill Dewitt takes a look back at the renowned GUESS imagery. The collection and marketing were designed in collaboration with artist Cali Thornhill Dewitt, who helped create the 2018 “Did You Miss Me?” Anna Nicole Smith GUESS Originals Capsule. Cali Dewitt was born in 1973 in British Columbia. He is a multidisciplinary artist who lives and works in Los Angeles.

The campaign features Euphoria and White Lotus star, Sydney Sweeney and recreates previous Anna Nicole Smith shoots from 1992 which were directed by Paul Marciano and shot by Daniela Federici. The new campaign, starring Sweeney, was shot by Kenneth Cappello in Malibu, CA, with creative direction by GUESS’ Brand Partnerships Director, Nicolai Marciano.

“Anna Nicole Smith is essential to ‘90s fashion. Anna’s legendary beach shoot revived for this collection and the campaign with Sydney Sweeney is the perfect timeless moment to continue to celebrate one of the most iconic GUESS Girls with a new generation.” — Nicolai Marciano, Director of Brand Partnerships

The collection, inspired by the hues of the ocean from the original 1993 Miami photoshoot by Wayne Maser, uses teal as a key color, and blends in classic tones of black, white and red. Anna Nicole Smith’s signature is digitized into each style for a special touch, as well as Dewitt’s iconic phrase “Did You Miss Me?” These unique personal details, combined with both vintage and classic silhouettes create a moment that is both true to Anna’s legacy as a style icon and the zeitgeist of ‘90s GUESS trends.

The men’s collection offers a selection of long and short-sleeve tees, sweatshirts, crewnecks, hoodies and a black denim jacket and matching pant. The women’s capsule features an array of tees, mesh shirts, bodysuits, sweaters, sweatpants, crewnecks, jumpsuits and include a matching gingham jacket and pant as well as a teal denim jacket and pant. Made with a combination of water base and discharge inks, photo reel graphics from Anna Nicole Smith’s never seen before 1993 calendar are printed on a variety of tops and tees in both the men’s and women’s capsules. An assortment of hats, totes, socks, sunglasses round out the collection and polish off each look.

Pricing for the GUESS Originals x Anna Nicole Smith Collection by Cali Thornhill Dewitt ranges from $12 to $248 for shirts, jackets, denim, socks, hats, and handbags.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of July 31, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 551 additional retail stores worldwide. As of July 31, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.

About GUESS Originals

Powered by the past, improved by the future. GUESS Originals is a heritage inspired division that aligns to contemporary fits and fabrications. Collections are created to serve an emerging customer base with marketing and experiential moments to support strategic retail partners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210927005532/en/

Kaitlyn Quail

GUESS?, Inc.

212.852.0568

kquail@guess.com

Source: GUESS?, Inc.

FAQ

What is the release date for the GUESS Originals x Anna Nicole Smith Collection?

The collection will be available starting October 7, 2021.

Who designed the GUESS Originals x Anna Nicole Smith Collection?

The collection was designed by Cali Thornhill Dewitt.

How many pieces are in the GUESS Originals x Anna Nicole Smith Collection?

The collection features 32 pieces for both men and women.

What is the price range for the GUESS Originals x Anna Nicole Smith Collection?

Prices range from $12 to $248.

Who stars in the campaign for the GUESS Originals x Anna Nicole Smith Collection?

The campaign features actress Sydney Sweeney.