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Guess? Announces Appointment of Alberto Toni as Chief Financial Officer

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Guess? (NYSE: GES) has appointed Alberto Toni as its new Chief Financial Officer. Toni, who currently serves as Group Managing Director and CFO of Flos B&B Italia Group S.p.A., will assume the role following the company's next Quarterly Report filing expected by mid-June.

The new CFO brings over 30 years of global financial and operational experience in design, retail, and consumer-focused companies. Toni will be based in Lugano, Switzerland, and will lead Guess?'s global finance team. He succeeds Interim CFO Dennis Secor, who will continue as Executive Vice President through September 12, 2025, to ensure a smooth transition.

Guess? (NYSE: GES) ha nominato Alberto Toni come nuovo Direttore Finanziario. Toni, attualmente Direttore Generale e CFO del Gruppo Flos B&B Italia S.p.A., assumerà il ruolo dopo la prossima presentazione del Rapporto Trimestrale dell'azienda prevista per metà giugno.

Il nuovo CFO porta con sé oltre 30 anni di esperienza globale in ambito finanziario e operativo in aziende di design, retail e orientate al consumatore. Toni sarà basato a Lugano, Svizzera, e guiderà il team finanziario globale di Guess?. Sostituisce il CFO ad interim Dennis Secor, che continuerà come Vicepresidente Esecutivo fino al 12 settembre 2025, per garantire una transizione fluida.

Guess? (NYSE: GES) ha nombrado a Alberto Toni como su nuevo Director Financiero. Toni, que actualmente se desempeña como Director General del Grupo Flos B&B Italia S.p.A., asumirá el cargo tras la próxima presentación del Informe Trimestral de la empresa, que se espera para mediados de junio.

El nuevo CFO aporta más de 30 años de experiencia financiera y operativa global en empresas de diseño, retail y enfocadas en el consumidor. Toni estará basado en Lugano, Suiza, y liderará el equipo financiero global de Guess?. Sucede al CFO interino Dennis Secor, quien continuará como Vicepresidente Ejecutivo hasta el 12 de septiembre de 2025, para asegurar una transición fluida.

Guess? (NYSE: GES)Alberto Toni를 새로운 최고 재무 책임자로 임명했습니다. Toni는 현재 Flos B&B Italia Group S.p.A.의 그룹 관리 이사 겸 CFO로 재직 중이며, 회사의 다음 분기 보고서 제출 후 이 역할을 맡게 됩니다. 제출은 6월 중순으로 예상됩니다.

새로운 CFO는 디자인, 소매 및 소비자 중심 기업에서 30년 이상의 글로벌 재무 및 운영 경험을 가지고 있습니다. Toni는 스위스 루가노에 본사를 두고 Guess?의 글로벌 재무 팀을 이끌게 됩니다. 그는 2025년 9월 12일까지 원활한 전환을 보장하기 위해 계속해서 부사장직을 수행할 Dennis Secor의 후임입니다.

Guess? (NYSE: GES) a nommé Alberto Toni comme nouveau Directeur Financier. Toni, qui occupe actuellement le poste de Directeur Général et CFO du Groupe Flos B&B Italia S.p.A., assumera ce rôle après le dépôt du prochain Rapport Trimestriel de l'entreprise prévu pour la mi-juin.

Le nouveau CFO apporte plus de 30 ans d'expérience financière et opérationnelle mondiale dans des entreprises de design, de vente au détail et axées sur le consommateur. Toni sera basé à Lugano, en Suisse, et dirigera l'équipe financière mondiale de Guess?. Il succède à l'ancien CFO par intérim, Dennis Secor, qui continuera en tant que Vice-Président Exécutif jusqu'au 12 septembre 2025, afin d'assurer une transition en douceur.

Guess? (NYSE: GES) hat Alberto Toni zum neuen Finanzvorstand ernannt. Toni, der derzeit als Geschäftsführer und CFO der Flos B&B Italia Group S.p.A. tätig ist, wird die Rolle nach der nächsten Einreichung des Quartalsberichts des Unternehmens übernehmen, die für Mitte Juni erwartet wird.

Der neue CFO bringt über 30 Jahre globale Finanz- und Betriebserfahrung in Design-, Einzelhandels- und verbraucherorientierten Unternehmen mit. Toni wird in Lugano, Schweiz, ansässig sein und das globale Finanzteam von Guess? leiten. Er folgt auf den Interim CFO Dennis Secor, der bis zum 12. September 2025 weiterhin als Executive Vice President tätig sein wird, um einen reibungslosen Übergang zu gewährleisten.

Positive
  • New CFO brings 30+ years of global financial and operational experience
  • Structured transition period with current interim CFO remaining until September 2025
Negative
  • None.

LOS ANGELES--(BUSINESS WIRE)-- Guess?, Inc. (NYSE: GES) today announced that Alberto Toni, currently Group Managing Director and Chief Financial Officer of Flos B&B Italia Group S.p.A., has been appointed Chief Financial Officer of Guess?, effective following the filing of the Company’s next Quarterly Report, which is expected to be filed by mid-June. Mr. Toni will succeed Interim Chief Financial Officer Dennis Secor, who will remain with the Company as Executive Vice President through September 12, 2025 to support a smooth transition. Mr. Toni will be based in Lugano, Switzerland, and will lead Guess?’s finance team globally.

“We are excited to welcome Alberto as our Company’s next CFO,” Carlos Alberini, Chief Executive Officer, commented. “He brings over 30 years of global financial and operational experience as well as a track record of disciplined execution across established design, retail and consumer-focused companies. We look forward to benefiting from Alberto’s leadership as we work to further optimize our business portfolio, enhance our cost structure and best position Guess? for the long-term growth opportunities we see ahead.”

About Alberto Toni

Mr. Toni joins the Company from Flos B&B Italia Group S.p.A., an international design company, where he has served as Chief Financial Officer since May 2023. Prior to this role, Mr. Toni served as Chief Financial Officer of Bata SA, a global retail footwear company, from July 2016 to April 2023. Mr. Toni has also served as Chief Financial Officer of Deoleo SA, a multinational food company, from June 2015 to June 2016 and for 17 years in several roles in various branches of Heineken, an international brewing company, including most recently as Senior Finance Director, Heineken Western Europe Region from September 2013 to June 2015 and VP Finance, Heineken Brasil from May 2010 to August 2013. Mr. Toni is a chartered accountant and certified tax advisor and received his Bachelor’s Degree in Economics from Università Cattolica del Sacro Cuore of Milan (Italy).

About Guess?, Inc.

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. On April 2, 2024, the Company acquired all the operating assets and a 50% interest in the intellectual property assets of New York based fashion brand rag & bone, a leader in the American fashion scene, directly operating stores in the U.S. and in the U.K., and also available in high-end boutiques, department stores and through e-commerce globally. As of February 1, 2025, the Company directly operated 1,070 retail stores in Europe, the Americas and Asia. The Company’s partners and distributors operated 527 additional retail stores worldwide. As of February 1, 2025, the Company and its partners and distributors operated in approximately 100 countries worldwide.

Guess?, Inc.

Fabrice Benarouche

Senior Vice President Finance, Investor Relations and Chief Accounting Officer

(213) 765-5578

Source: Guess?, Inc.

FAQ

When will Alberto Toni start as Guess? (GES) CFO?

Alberto Toni will start after the company's next Quarterly Report filing, expected by mid-June.

Where will the new Guess? (GES) CFO be based?

Alberto Toni will be based in Lugano, Switzerland.

How long will Dennis Secor remain at Guess? (GES) after the transition?

Dennis Secor will remain as Executive Vice President through September 12, 2025.

What is Alberto Toni's current role before joining Guess? (GES)?

He is Group Managing Director and CFO of Flos B&B Italia Group S.p.A.
Guess

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