Guess?, Inc. and WHP Global Announce rag & bone Licensee Partnership with Sequel, a Division of Timex Group, to Develop Watches Business
Guess Inc and WHP Global have announced a five-year licensee partnership with Sequel, a division of Timex Group, to develop premium watches for the fashion brand rag & bone. The partnership leverages Sequel's long-standing relationship with GUESS Watches since 1984.
The inaugural watch collection is set to launch in Fall 2025 and will be distributed through premium department stores, specialty stores, and rag & bone boutiques worldwide. This collaboration extends from GUESS and WHP Global's joint ownership of rag & bone, a New York-based fashion brand established in 2002, known for its understated aesthetic and quality clothing.
Guess Inc e WHP Global hanno annunciato una partnership di licenza di cinque anni con Sequel, una divisione del Timex Group, per sviluppare orologi di alta gamma per il marchio di moda rag & bone. Questa collaborazione sfrutta la lunga relazione di Sequel con GUESS Watches, iniziata nel 1984.
La collezione inaugurale di orologi sarà lanciata in Autunno 2025 e sarà distribuita attraverso grandi magazzini di alta gamma, negozi specializzati e boutique rag & bone in tutto il mondo. Questa collaborazione si estende dalla proprietà congiunta di GUESS e WHP Global su rag & bone, un marchio di moda con sede a New York fondato nel 2002, noto per la sua estetica sobria e i suoi capi di alta qualità.
Guess Inc y WHP Global han anunciado una asociación de licencia de cinco años con Sequel, una división del Grupo Timex, para desarrollar relojes de lujo para la marca de moda rag & bone. Esta colaboración aprovecha la larga relación de Sequel con GUESS Watches desde 1984.
La colección inaugural de relojes se lanzará en Otoño 2025 y se distribuirá a través de grandes almacenes de lujo, tiendas especializadas y boutiques rag & bone en todo el mundo. Esta colaboración se extiende a la propiedad conjunta de GUESS y WHP Global sobre rag & bone, una marca de moda con sede en Nueva York establecida en 2002, conocida por su estética discreta y su ropa de calidad.
Guess Inc와 WHP Global은 Sequel과 5년간의 라이센스 파트너십을 발표했습니다. Sequel은 Timex Group의 한 부서로, 패션 브랜드 rag & bone을 위한 프리미엄 시계를 개발할 예정입니다. 이 파트너십은 1984년부터 GUESS Watches와의 Sequel의 오랜 관계를 활용합니다.
첫 번째 시계 컬렉션은 2025년 가을에 출시될 예정이며, 전 세계의 프리미엄 백화점, 전문 매장 및 rag & bone 부티크를 통해 유통될 것입니다. 이 협업은 GUESS와 WHP Global의 rag & bone에 대한 공동 소유권에서 확장되며, rag & bone은 2002년에 설립된 뉴욕 기반의 패션 브랜드로, 절제된 미학과 품질 높은 의류로 유명합니다.
Guess Inc et WHP Global ont annoncé un partenariat de licence de cinq ans avec Sequel, une division du groupe Timex, pour développer des montres haut de gamme pour la marque de mode rag & bone. Ce partenariat s'appuie sur la relation de longue date de Sequel avec GUESS Watches depuis 1984.
La collection inaugurale de montres sera lancée à l'automne 2025 et sera distribuée à travers des grands magasins haut de gamme, des boutiques spécialisées et des boutiques rag & bone dans le monde entier. Cette collaboration découle de la propriété conjointe de GUESS et WHP Global sur rag & bone, une marque de mode basée à New York, fondée en 2002, connue pour son esthétique sobre et ses vêtements de qualité.
Guess Inc und WHP Global haben eine fünfjährige Lizenzpartnerschaft mit Sequel, einer Division der Timex Group, angekündigt, um Premium-Uhren für die Modemarke rag & bone zu entwickeln. Diese Partnerschaft nutzt die langjährige Beziehung von Sequel zu GUESS Watches seit 1984.
Die erste Uhrenkollektion soll im Herbst 2025 auf den Markt kommen und wird über hochwertige Kaufhäuser, Fachgeschäfte und rag & bone Boutiquen weltweit vertrieben. Diese Zusammenarbeit erstreckt sich aus dem gemeinsamen Eigentum von GUESS und WHP Global an rag & bone, einer 2002 gegründeten Modemarke mit Sitz in New York, die für ihre schlichte Ästhetik und qualitativ hochwertige Kleidung bekannt ist.
- Strategic expansion of rag & bone brand into premium watch segment
- Leverages proven 40-year partnership with Sequel in watch manufacturing
- Distribution through premium retail channels worldwide
- Long wait until Fall 2025 product launch
- Entering competitive premium watch market segment
Since its origins in
Sequel has been instrumental in the global success and growth of the GUESS Watches business since 1984. A leader in fashion watches, Sequel are watchmakers obsessed with innovative craftsmanship and cutting-edge design that keep the brand relevant to today’s trends. Styles for women range from trendy-casual to sophisticated-chic. The collection for men encompasses the best of masculine design, materials, and technology.
Paul Marciano, GUESS co-founder and Chief Creative Officer states, “As one of our first licensees, GUESS has been partnering with Sequel for over 40 years in designing high quality fashion watches. Since the acquisition of rag & bone, we believe this is another extension of the business from which rag & bone will benefit. With the expertise, knowledge, and attention to detail of the highly talented team, we are confident that it will be a great addition to the lifestyle of rag & bone.”
Brett Gibson, Sequel President & Chief Commercial Officer expresses, “We’re incredibly proud to introduce the first-ever rag & bone watch collection to consumers around the world. This launch marks an exciting new chapter in our longstanding partnership with GUESS now strengthened even further through our collaboration with WHP Global. The debut collection builds on the authenticity, quality, and craftsmanship that define rag & bone fusing its iconic aesthetic with our decades of watchmaking expertise.”
The inaugural collection is targeted to launch in Fall 2025 and will be distributed in premium department stores, specialty stores, and rag & bone boutiques worldwide.
About Guess?, Inc.
Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. On April 2, 2024, the Company acquired all the operating assets and a
About WHP Global
WHP Global is a leading
About Timex Group
Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in
About Sequel
Sequel, a division of Timex Group, manages the production, distribution and global marketing of GUESS, Gc and rag & bone watches. Introduced to the world in 1984, GUESS Watches are designed to appeal to fashion-driven consumers around the world. Gc Watches, which bridges the gap between fashion and fine watchmaking, offer high quality timepieces with sophisticated aesthetics. GUESS and Gc Watches are distributed worldwide in department stores, specialty stores, and GUESS lifestyle stores.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250410851790/en/
Guess?, Inc.
Investor Relations
Fabrice Benarouche
Senior Vice President Finance, Investor Relations and Chief Accounting Officer
(213) 765-5578
ir@guess.com
Sequel Media Contacts
Patricia Rappaport patricia.rappaport@civic-us.com
Rachel Walder rachel.walder@civic-us.com
Source: Guess?, Inc.
FAQ
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