GUESS JEANS RETURNED TO THE DESERT FOR ITS 4TH ANNUAL BRAND EXPERIENCE--REIMAGINED BY ICONIC JAPANESE GRAPHIC ARTIST VERDY
GUESS JEANS hosted its fourth annual desert brand experience near the Coachella Festival grounds in Indio, California. The event was reimagined through a creative partnership with renowned Japanese graphic artist VERDY, who designed all event branding, graphics, and exclusive merchandise.
The multi-day celebration featured an exclusive luxury compound hosting various events, including a welcome dinner by Jon & Vinny's and late-night afterparties. Notable attendees included Teyana Taylor, Normani, Lila Moss, and Evan Mock. The weekend's highlights included surprise performances from Charli XCX on Saturday and Don Toliver on Sunday, with impromptu appearances by Ty Dolla $ign, Tyga, and YG.
The event showcased partnerships with luxury lifestyle brands, including the debut of GUESS JEANS' first-ever sunglasses line, styling services by Dreame Tech, and beverages from PATRÓN EL ALTO. Guests were outfitted in latest GUESS JEANS pieces and exclusive VERDY x GUESS JEANS merchandise.
GUESS JEANS ha organizzato la sua quarta esperienza annuale nel deserto vicino al festival di Coachella a Indio, California. L'evento è stato reinventato grazie a una collaborazione creativa con il rinomato artista grafico giapponese VERDY, che ha curato il design di tutta la comunicazione visiva, le grafiche e il merchandising esclusivo.
La celebrazione, durata più giorni, si è svolta in un esclusivo complesso di lusso che ha ospitato diversi eventi, tra cui una cena di benvenuto a cura di Jon & Vinny's e feste notturne. Tra gli ospiti illustri figuravano Teyana Taylor, Normani, Lila Moss e Evan Mock. I momenti clou del weekend hanno visto performance a sorpresa di Charli XCX sabato e Don Toliver domenica, con apparizioni improvvisate di Ty Dolla $ign, Tyga e YG.
L’evento ha messo in mostra collaborazioni con brand di lifestyle di lusso, tra cui il debutto della prima linea di occhiali da sole di GUESS JEANS, servizi di styling offerti da Dreame Tech e bevande firmate PATRÓN EL ALTO. Gli ospiti hanno indossato le ultime collezioni di GUESS JEANS e il merchandising esclusivo VERDY x GUESS JEANS.
GUESS JEANS organizó su cuarta experiencia anual en el desierto cerca del festival Coachella en Indio, California. El evento fue reinventado mediante una colaboración creativa con el reconocido artista gráfico japonés VERDY, quien diseñó toda la imagen del evento, gráficos y mercancía exclusiva.
La celebración de varios días tuvo lugar en un exclusivo complejo de lujo que albergó varios eventos, incluyendo una cena de bienvenida por Jon & Vinny's y fiestas nocturnas. Entre los asistentes destacados estuvieron Teyana Taylor, Normani, Lila Moss y Evan Mock. Los momentos más destacados del fin de semana incluyeron actuaciones sorpresa de Charli XCX el sábado y Don Toliver el domingo, con apariciones espontáneas de Ty Dolla $ign, Tyga y YG.
El evento mostró colaboraciones con marcas de estilo de vida de lujo, incluyendo el debut de la primera línea de gafas de sol de GUESS JEANS, servicios de estilismo por Dreame Tech y bebidas de PATRÓN EL ALTO. Los invitados lucieron las últimas prendas de GUESS JEANS y la mercancía exclusiva VERDY x GUESS JEANS.
GUESS JEANS는 캘리포니아 인디오의 코첼라 페스티벌 근처 사막에서 네 번째 연례 브랜드 체험 행사를 개최했습니다. 이번 행사는 유명 일본 그래픽 아티스트 VERDY와의 창의적 협업을 통해 새롭게 기획되었으며, 그는 모든 행사 브랜딩, 그래픽 및 독점 상품 디자인을 담당했습니다.
다일간 진행된 축제는 고급 럭셔리 단지에서 다양한 이벤트를 개최했으며, Jon & Vinny's의 환영 만찬과 심야 애프터파티가 포함되었습니다. 주요 참석자로는 Teyana Taylor, Normani, Lila Moss, Evan Mock이 있었습니다. 주말 하이라이트로는 토요일 Charli XCX와 일요일 Don Toliver의 깜짝 공연, 그리고 Ty Dolla $ign, Tyga, YG의 즉석 출연이 있었습니다.
이 행사는 GUESS JEANS의 첫 선글라스 라인 출시, Dreame Tech의 스타일링 서비스, PATRÓN EL ALTO의 음료 등 럭셔리 라이프스타일 브랜드와의 파트너십을 선보였습니다. 참석자들은 최신 GUESS JEANS 의상과 독점 VERDY x GUESS JEANS 상품을 착용했습니다.
GUESS JEANS a organisé sa quatrième expérience annuelle dans le désert, près du site du festival Coachella à Indio, Californie. L’événement a été repensé grâce à un partenariat créatif avec le célèbre artiste graphique japonais VERDY, qui a conçu toute la charte graphique, les visuels et les produits exclusifs de l’événement.
Cette célébration de plusieurs jours s’est déroulée dans un complexe de luxe exclusif accueillant divers événements, dont un dîner de bienvenue par Jon & Vinny's et des afterparties nocturnes. Parmi les invités remarquables figuraient Teyana Taylor, Normani, Lila Moss et Evan Mock. Les moments forts du week-end comprenaient des performances surprises de Charli XCX le samedi et de Don Toliver le dimanche, avec des apparitions impromptues de Ty Dolla $ign, Tyga et YG.
L’événement a mis en avant des partenariats avec des marques de style de vie de luxe, notamment le lancement de la toute première ligne de lunettes de soleil de GUESS JEANS, des services de stylisme par Dreame Tech et des boissons PATRÓN EL ALTO. Les invités portaient les dernières pièces GUESS JEANS ainsi que des produits exclusifs VERDY x GUESS JEANS.
GUESS JEANS veranstaltete seine vierte jährliche Wüstenmarkenerfahrung in der Nähe des Coachella-Festivalgeländes in Indio, Kalifornien. Das Event wurde durch eine kreative Partnerschaft mit dem renommierten japanischen Grafikdesigner VERDY neu gestaltet, der das gesamte Eventbranding, die Grafiken und exklusive Merchandise-Artikel entwarf.
Die mehrtägige Feier fand in einem exklusiven Luxuskomplex statt und umfasste verschiedene Veranstaltungen, darunter ein Willkommensdinner von Jon & Vinny's sowie Late-Night-Afterpartys. Zu den bemerkenswerten Gästen zählten Teyana Taylor, Normani, Lila Moss und Evan Mock. Die Highlights des Wochenendes waren Überraschungsauftritte von Charli XCX am Samstag und Don Toliver am Sonntag sowie spontane Auftritte von Ty Dolla $ign, Tyga und YG.
Die Veranstaltung präsentierte Partnerschaften mit Luxus-Lifestyle-Marken, darunter die Premiere der ersten Sonnenbrillenlinie von GUESS JEANS, Styling-Services von Dreame Tech und Getränke von PATRÓN EL ALTO. Die Gäste trugen die neuesten GUESS JEANS-Kollektionen sowie exklusive VERDY x GUESS JEANS-Merchandise-Artikel.
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Set at an exclusive luxury compound just steps from the Coachella Festival grounds in
VERDY infused the weekend with his signature aesthetic—designing all event branding, graphics, and visual identity, including exclusive, unreleased merchandise available only to compound guests. His beloved character Vick made special appearances across the event's materials, reimagined alongside a playful cartoon version of the GUESS JEANS logo.
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Past compound guests have included the likes of Devon Lee Carlson, J Balvin, Lila Moss, Luka Sabbat and Quenelin Blackwell. This year's guest list was equally star-studded, including Teyana Taylor, Normani, Lila Moss, Evan Mock, A$AP Nast, Rickey Thompson, Bretman Rock, and Eiza Gonzalez, among others.
Saturday evening, the hottest private party of the weekend took place at the GUESS JEANS compound with an impromptu take over from Charli XCX and her legendary crew of collaborators and friends. Winding down from her momentous performance at
Sunday evening rapper, singer-songwriter and long-term collaborator; Don Toliver shuts down
"Friends and family are at the core of the GUESS JEANS brand. Hosting this annual desert experience gives us the chance to come together, celebrate, and enjoy the community we've built over the years. From bringing in people like Don Toliver, who we have an on-going personal & working relationship with, to Charli XCX who we've worked with previously, creating bespoke tour looks. It's important for us to keep those close relationships with the people who support us.
Amongst the star-studded party guestlist: Julia Fox, Alex Consani, Timothee Chalamet, Justin Bieber, Hailey Bieber, Anya Taylor Joy, Cara Delevingne, Paris Hilton, Lorde, Gabriette, Troye Sivan, The Dare, Brooklyn Beckham, Nicola Peltz Beckham, Eiza Gonzalez, Quen Blackwell, Teyanna Taylor, Leonardo DiCaprio, Vittoria Ceretti, Emma Roberts, Tobey Maguire, Tyga, Dixie Demillio, Emma Chamberlain, Alix Earle, Karrueche Tran, Yeat, A$AP Nast, Victoria Monet, Normani, Evan Mock, Clairo, Amelia Dimoldenberg, Lila Moss, Jodie Turner Smith, were all seen arriving for the GUESS JEANS events on Saturday and Sunday.
To round out the weekend's luxury experience, GUESS JEANS partnered with a number of leading lifestyle brands:
- GUESS JEANS Eyewear unveiled the first-ever GUESS JEANS sunglasses, exclusively gifted to compound guests ahead of their public release.
- Dreame Tech provided complimentary blowouts throughout the weekend at an exclusive, invite-only pop-up salon and styling bar hosted by their partner, acclaimed celebrity hairstylist Davontae Washington. VIP guests experienced the innovative Airstyle Pro, featuring JetAirflow™ Technology and Intelligent Heat Control for smooth, optimal, and safe styling.
- Gin & Juice by Dre and Snoop stocked the bars at both the welcome dinner and afterparties.
- Recess served as the weekend's go-to non-alcoholic beverage option.
- PATRÓN EL ALTO welcomed guests with its exceptionally smooth and naturally sweet handcrafted prestige tequila while also debuting the new PATRÓN EL ALTO mini for everyone to enjoy.
- Petite Moments offered a personalized charm bar activation for guests to enjoy.
- Raising Canes provided a branded food truck fuelling guests across both Saturday and Sunday night events.
Each attendee was styled in the latest GUESS JEANS pieces—ranging from timeless denim staples to warm-weather essentials like tanks, tees, and shorts. Guests also debuted custom VERDY x GUESS JEANS merchandise, created exclusively for the occasion and unavailable for public purchase.
Discover the world of GUESS JEANS and shop global collections at GUESSJEANS.com.
GUESS JEANS Desert Compound 2025 Guestlist
Alisha Marie Alissa Violet Alyssa Antoci Andrei Gillott A$AP Nast Biel Juste Bretman Rock Brian Meller Carson Tiffany Carter Gregory Clara Berry Coogie Corrado Martini Danny Ramirez Darianka Sanchez David Dobrik Denzel Dion Dru Mac Evan Mock FaZe Banks Fillipo Tenca Garrett Stevenson | Harry Jowsey Hayes Bradley Heath Hussar Joan Margarit Jordan Daniels Jorge Patiño Juan Pa Gordoa Justice Fester Karrueche Tran Kunichi Nomura Keiffer Pesca Lauren Rodgers Lee Spielman Lila Moss Lindsay Margiotti Luna Blaise Lydia Asrat Madeline Argy Mariah Amato Matteo Robert Mariah Amato Matteo Robert | Mez Millie Evans Natalie Noel Nicolai Marciano Normani Olivia Neil Paulo Calle Remi Cruz Reo Sano Rickey Thompson Ruby Lyn Shoji Natsuko Skyelar Chase Stella Jones Teyana Taylor Tomoko Tanaka Tori Wade Tyrell Hampton Udai VERDY Victoria Villarroel Zane Hijazi |
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SOURCE Guess?, Inc.
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