GUESS JEANS and Nicolai Marciano announce an exciting new creative partnership with world renowned Japanese multi-hyphenated artist VERDY.
GUESS JEANS has announced a strategic creative partnership with renowned Japanese artist VERDY, marking a significant expansion of their global presence. The collaboration, led by Chief New Business Development Officer Nicolai Marciano, builds upon successful activations in Paris and Osaka since 2023.
The partnership announcement comes amid GUESS JEANS' international growth, following the brand's launch in 2024, which included opening flagship stores in Amsterdam and Berlin, and expanding into India through Tata Unistore. VERDY, known for creating iconic projects like 'Girls Don't Cry' and 'Wasted Youth,' brings extensive experience from collaborations with global brands including Nike, Kenzo, and McDonald's.
This alliance precedes the upcoming opening of GUESS JEANS flagship stores in Tokyo and Los Angeles, strategically positioning the brand for its next phase of expansion in Japan.
GUESS JEANS ha annunciato una partnership creativa strategica con il rinomato artista giapponese VERDY, segnando un'importante espansione della loro presenza globale. La collaborazione, guidata dal Chief New Business Development Officer Nicolai Marciano, si basa su attivazioni di successo a Parigi e Osaka dal 2023.
L'annuncio della partnership arriva in un momento di crescita internazionale per GUESS JEANS, dopo il lancio del marchio nel 2024, che ha incluso l'apertura di flagship store ad Amsterdam e Berlino, e l'espansione in India attraverso Tata Unistore. VERDY, noto per aver creato progetti iconici come 'Girls Don't Cry' e 'Wasted Youth,' porta un'ampia esperienza da collaborazioni con marchi globali come Nike, Kenzo e McDonald's.
Questa alleanza precede l'imminente apertura dei flagship store di GUESS JEANS a Tokyo e Los Angeles, posizionando strategicamente il marchio per la sua prossima fase di espansione in Giappone.
GUESS JEANS ha anunciado una asociación creativa estratégica con el renombrado artista japonés VERDY, marcando una expansión significativa de su presencia global. La colaboración, liderada por el Chief New Business Development Officer Nicolai Marciano, se basa en activaciones exitosas en París y Osaka desde 2023.
El anuncio de la asociación llega en medio del crecimiento internacional de GUESS JEANS, tras el lanzamiento de la marca en 2024, que incluyó la apertura de tiendas insignia en Ámsterdam y Berlín, y la expansión en India a través de Tata Unistore. VERDY, conocido por crear proyectos icónicos como 'Girls Don't Cry' y 'Wasted Youth', aporta una amplia experiencia de colaboraciones con marcas globales como Nike, Kenzo y McDonald's.
Esta alianza precede la próxima apertura de tiendas insignia de GUESS JEANS en Tokio y Los Ángeles, posicionando estratégicamente a la marca para su próxima fase de expansión en Japón.
GUESS JEANS는 유명 일본 아티스트 VERDY와의 전략적 창의적 파트너십을 발표하며 글로벌 존재감을 크게 확장하고 있습니다. 이 협업은 Chief New Business Development Officer인 Nicolai Marciano가 이끌며, 2023년 파리와 오사카에서의 성공적인 활동을 바탕으로 하고 있습니다.
파트너십 발표는 GUESS JEANS의 국제적 성장 속에 이루어졌으며, 2024년에 브랜드가 런칭된 이후 암스테르담과 베를린에 플래그십 스토어를 열고, Tata Unistore를 통해 인도로의 확장을 포함했습니다. 'Girls Don't Cry'와 'Wasted Youth'와 같은 상징적인 프로젝트를 만든 VERDY는 Nike, Kenzo, McDonald's와 같은 글로벌 브랜드와의 협업에서 얻은 폭넓은 경험을 가지고 있습니다.
이 동맹은 도쿄와 로스앤젤레스에 GUESS JEANS 플래그십 스토어의 개장을 앞두고 있으며, 일본에서의 다음 단계 확장을 위해 브랜드를 전략적으로 위치시키고 있습니다.
GUESS JEANS a annoncé un partenariat créatif stratégique avec le célèbre artiste japonais VERDY, marquant une expansion significative de leur présence mondiale. La collaboration, dirigée par le Chief New Business Development Officer Nicolai Marciano, s'appuie sur des activations réussies à Paris et Osaka depuis 2023.
L'annonce de ce partenariat survient dans un contexte de croissance internationale pour GUESS JEANS, suite au lancement de la marque en 2024, qui a inclus l'ouverture de magasins phares à Amsterdam et Berlin, ainsi qu'une expansion en Inde via Tata Unistore. VERDY, connu pour avoir créé des projets emblématiques comme 'Girls Don't Cry' et 'Wasted Youth', apporte une vaste expérience issue de collaborations avec des marques mondiales telles que Nike, Kenzo et McDonald's.
Cette alliance précède l'ouverture imminente des magasins phares de GUESS JEANS à Tokyo et Los Angeles, positionnant stratégiquement la marque pour sa prochaine phase d'expansion au Japon.
GUESS JEANS hat eine strategische kreative Partnerschaft mit dem renommierten japanischen Künstler VERDY angekündigt, was eine bedeutende Erweiterung ihrer globalen Präsenz markiert. Die Zusammenarbeit, die von Chief New Business Development Officer Nicolai Marciano geleitet wird, baut auf erfolgreichen Aktivitäten in Paris und Osaka seit 2023 auf.
Die Ankündigung der Partnerschaft erfolgt im Zuge des internationalen Wachstums von GUESS JEANS, nach der Markeneinführung im Jahr 2024, die die Eröffnung von Flagship-Stores in Amsterdam und Berlin sowie die Expansion nach Indien über Tata Unistore umfasste. VERDY, bekannt für ikonische Projekte wie 'Girls Don't Cry' und 'Wasted Youth', bringt umfassende Erfahrung aus Kooperationen mit globalen Marken wie Nike, Kenzo und McDonald's mit.
Diese Allianz geht der bevorstehenden Eröffnung der GUESS JEANS Flagship-Stores in Tokio und Los Angeles voraus und positioniert die Marke strategisch für die nächste Expansionsphase in Japan.
- Strategic expansion into key markets with new flagship stores in Amsterdam, Berlin, and planned openings in Tokyo and Los Angeles
- Successful market entry into India through partnership with Tata Unistore
- Partnership with influential artist VERDY strengthens brand position in Japanese market
- None.
Since 2023, GUESS JEANS has maintained an ongoing series of global partnerships with VERDY, activating across
"I'm excited to be working with GUESS JEANS and my good friend, Nicolai. I've always respected how much passion he and his family have put into the brand. GUESS has so much history and culture and I'm happy to be a part of it." - VERDY
Following the brand launch in 2024, Nicolai Marciano curated global activations, opened Flagship stores in
"I've had the pleasure to know and be friends with VERDY over the years. I've always admired his kindness and ability to bring a fun and playful element to everything he touches. Pursuing a major shift in our strategy in
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VERDY's illustrious portfolio includes iconic projects such as "Girls Don't Cry" and "Wasted Youth," along with his beloved characters Vick and Visty. His collaborations span global brands like Nike, Human Made, Kenzo, Beats by Dre, McDonald's, Instagram, and Dover Street Market. Notably, he served as the artistic director for ComplexCon Long Beach 2022, ComplexCon Hong Kong 2024, and the K-pop sensation Blackpink's "Born Pink" tour.
As part of GUESS JEANS' ongoing commitment to spotlight innovative and emerging voices shaping fashion, art, music, and culture, VERDY joins the brand's creative universe. This partnership comes ahead of the highly anticipated GUESS JEANS flagship store openings in
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SOURCE Guess?, Inc.
FAQ
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