First-Of-Its-Kind “EA Sports Madden NFL Cast” to Stream Live Exclusively on Peacock for Texans-Chiefs Matchup on Saturday Dec. 21 at 1 P.M. ET
NBC Sports and Peacock are partnering with NFL, EA SPORTS, and Genius Sports (NYSE:GENI) to launch the first-ever EA SPORTS Madden NFL Cast for the Houston Texans-Kansas City Chiefs game on December 21. This innovative broadcast will stream exclusively on Peacock, featuring live EA SPORTS Madden NFL 25 graphics, route trees, play cards, and player ratings. The stream will be powered by NFL's Next Gen Stats and GeniusIQ, Genius Sports' AI platform, creating an immersive viewing experience that blends video game elements with live action.
The broadcast team includes Paul Burmeister, Kurt Benkert, Chad Ochocinco, and Madden NFL champion Henry Leverette. The game features eleven players with Madden ratings above 90, including Patrick Mahomes and Travis Kelce.
NBC Sports e Peacock si stanno unendo a NFL, EA SPORTS e Genius Sports (NYSE:GENI) per lanciare il primo EA SPORTS Madden NFL Cast per la partita Houston Texans-Kansas City Chiefs del 21 dicembre. Questa innovativa trasmissione sarà disponibile esclusivamente su Peacock, con grafica live di EA SPORTS Madden NFL 25, alberi di percorso, schede di gioco e valutazioni dei giocatori. La trasmissione sarà alimentata dalle Next Gen Stats della NFL e da GeniusIQ, la piattaforma AI di Genius Sports, creando un'esperienza di visione immersiva che mescola elementi del videogioco con l'azione dal vivo.
Il team di trasmissione include Paul Burmeister, Kurt Benkert, Chad Ochocinco e il campione di Madden NFL Henry Leverette. La partita presenta undici giocatori con valutazioni Madden superiori a 90, tra cui Patrick Mahomes e Travis Kelce.
NBC Sports y Peacock se están asociando con NFL, EA SPORTS y Genius Sports (NYSE:GENI) para lanzar la primera EA SPORTS Madden NFL Cast para el partido entre los Houston Texans y los Kansas City Chiefs el 21 de diciembre. Esta innovadora transmisión se transmitirá exclusivamente en Peacock, con gráficos en vivo de EA SPORTS Madden NFL 25, árboles de rutas, tarjetas de jugadas y calificaciones de jugadores. La transmisión será impulsada por las Next Gen Stats de la NFL y GeniusIQ, la plataforma de IA de Genius Sports, creando una experiencia de visualización inmersiva que mezcla elementos de videojuegos con acción en vivo.
El equipo de transmisión incluye a Paul Burmeister, Kurt Benkert, Chad Ochocinco y el campeón de Madden NFL Henry Leverette. El juego presenta a once jugadores con calificaciones de Madden superiores a 90, incluidos Patrick Mahomes y Travis Kelce.
NBC 스포츠와 피콕이 NFL, EA SPORTS 및 지니어스 스포츠 (NYSE:GENI)와 협력하여 12월 21일 휴스턴 텍샌스-캔자스 시티 치프스 경기를 위한 최초의 EA SPORTS 매든 NFL 캐스트를 런칭합니다. 이 혁신적인 방송은 피콕에서 단독 스트리밍됩니다, EA SPORTS 매든 NFL 25의 실시간 그래픽, 라우트 트리, 플레이 카드 및 선수 평가가 포함됩니다. 방송은 NFL의 넥스트 제너레이션 통계와 지니어스 스포츠의 AI 플랫폼인 GeniusIQ에 의해 지원되어 비디오 게임 요소와 실시간 액션이 결합된 몰입형 시청 경험을 제공합니다.
방송 팀에는 폴 버마이스터, 커트 벤커트, 채드 오초신코 및 매든 NFL 챔피언 헨리 레버렛이 포함됩니다. 이 경기는 패트릭 마홈스와 트래비스 켈시를 포함하여 매든 평가가 90 이상인 11명의 선수가 참가합니다.
NBC Sports et Peacock s'associent avec la NFL, EA SPORTS et Genius Sports (NYSE:GENI) pour lancer le premier EA SPORTS Madden NFL Cast pour le match Houston Texans-Kansas City Chiefs le 21 décembre. Cette diffusion innovante sera diffusée exclusivement sur Peacock, avec des graphismes live EA SPORTS Madden NFL 25, des arbres de parcours, des cartes de jeu et des évaluations de joueurs. La diffusion sera alimentée par les Next Gen Stats de la NFL et GeniusIQ, la plateforme d'IA de Genius Sports, créant une expérience de visionnage immersive qui mélange des éléments de jeux vidéo avec l'action en direct.
L'équipe de diffusion comprend Paul Burmeister, Kurt Benkert, Chad Ochocinco et le champion de Madden NFL Henry Leverette. Le match met en vedette onze joueurs avec des évaluations Madden supérieures à 90, y compris Patrick Mahomes et Travis Kelce.
NBC Sports und Peacock gehen eine Partnerschaft mit der NFL, EA SPORTS und Genius Sports (NYSE:GENI) ein, um die erste EA SPORTS Madden NFL Cast für das Spiel der Houston Texans gegen die Kansas City Chiefs am 21. Dezember zu starten. Diese innovative Übertragung wird exklusiv auf Peacock gestreamt und bietet live EA SPORTS Madden NFL 25 Grafiken, Routenbäume, Spielkarten und Spielerbewertungen. Der Stream wird von den Next Gen Stats der NFL und GeniusIQ, der KI-Plattform von Genius Sports, unterstützt und schafft ein immersives Seherlebnis, das Spielelemente mit Live-Action verbindet.
Das Übertragungsteam besteht aus Paul Burmeister, Kurt Benkert, Chad Ochocinco und dem Madden NFL Champion Henry Leverette. Das Spiel umfasst elf Spieler mit Madden-Bewertungen über 90, darunter Patrick Mahomes und Travis Kelce.
- Partnership with major sports and media entities (NFL, NBC, EA Sports) expands Genius Sports' market reach
- Implementation of GeniusIQ platform demonstrates successful technology deployment
- Real-time data integration showcases technical capabilities
- Execution is weather dependent, presenting operational risk
- Single-game implementation may limit immediate revenue impact
Insights
This innovative partnership between NBC Sports, EA Sports and Genius Sports represents a significant advancement in sports broadcasting technology. The Madden NFL Cast integrates real-time data analytics with gaming elements, creating a new revenue stream and engagement model for sports content.
The collaboration leverages GeniusIQ's AI platform and NFL's Next Gen Stats to deliver enhanced viewer analytics and engagement metrics. This positions GENI strategically in the growing sports technology market, particularly in the intersection of gaming and live sports broadcasting.
The exclusive streaming deal with Peacock demonstrates the increasing value of specialized sports content and data analytics in the streaming era. While this single event may have immediate financial impact, it establishes a precedent for future partnerships and technology integration that could drive long-term revenue growth for Genius Sports.
This partnership represents a strategic expansion into mainstream sports broadcasting for Genius Sports. The integration of their GeniusIQ platform into a major NFL broadcast creates significant visibility and validates their technology capabilities.
The timing is particularly notable, coinciding with the growing convergence of traditional sports viewing and interactive gaming experiences. This positions Genius Sports to capture market share in the rapidly evolving sports media landscape, where data-driven content and personalized viewing experiences are becoming increasingly valuable.
While the immediate revenue impact may be modest, the potential for scaling this technology across other sports properties and broadcasters could create substantial growth opportunities. The partnership with major brands like NBC, EA Sports and the NFL enhances GENI's market credibility and could lead to similar high-profile contracts.
- EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live Action for a Unique Viewing Experience, Streaming Exclusively on Peacock
- “Madden NFL Cast” Complements Traditional Coverage of Texans-Chiefs, Which Begins at Noon ET on Saturday, Dec. 21 on NBC and Peacock with Special Football Night in America
Blending video game elements and live action, the stream will be an immersive, data-powered live football experience that injects Madden NFL’s unique brand elements as animated overlays. Featuring live EA SPORTS Madden NFL 25 graphics, route trees, play cards and player ratings, the Madden NFL Cast will transform football strategy, information and IQ for viewers, enabled by the NFL’s Next Gen Stats and GeniusIQ, Genius Sports’ next generation data and AI platform. GeniusIQ combines real-time data insights with fully branded animations, delivering an immersive viewing experience.
The live stream, available exclusively on Peacock, will feature a dedicated commentary team with NBC Sports’ Paul Burmeister handling play-by-play; former NFL quarterback, YouTuber and Madden NFL expert Kurt Benkert utilizing graphic overlays to discuss and predict play options; and six-time Cincinnati Bengals Pro Bowl wide receiver Chad Ochocinco – who frequently discussed his own Madden rating in production meetings with John Madden – serving as a real-time player “ratings adjuster.” Also joining the production will be pro Madden NFL player Henry Leverette, who won the Ultimate Madden Bowl championship ring in February, and is the first player in Madden NFL Championship Series history to reach
Eleven players on the Texans and Chiefs rosters have a Madden rating above 90, highlighted by
“We are excited to work with the NFL, EA SPORTS, and Genius Sports to offer fans the ability to watch Madden NFL come to life like never before exclusively on Peacock, which has established itself as a home for premium live sports and innovative viewing experiences. This first-ever Madden NFL Cast marks a new milestone as Peacock’s first sports alt-cast,” said NBC Sports’ Executive Producer of NFL Fred Gaudelli, who was the lead producer for John Madden’s final seven seasons in the broadcast booth (2002-05 at ABC, 2006-08 at NBC). “Not only are the Texans and Chiefs in first place in their respective divisions, but they have star players at multiple positions whose avatars will help us analyze the game’s biggest plays through the Madden NFL 25 lens. It has long been a point of pride for John and the Madden family that their video game has helped generations of fans and gamers learn and enjoy football, and we are thrilled to continue that tradition.”
“We are constantly looking for exciting and innovative ways to present our game, and we are incredibly excited about the opportunity to bring together the Madden game, our Next Gen Stats platform and NBC Sports’ incredible production to create an entirely new way to experience an NFL game on Peacock,” said Hans Schroeder, NFL Executive Vice President, Media Distribution. “The Madden game franchise has had an indelible impact on generations of football fans and gamers alike, and we look forward to honoring that legacy with this unique broadcast of a crucial matchup with postseason implications.”
“At EA SPORTS, we’re always exploring innovative ways to bring fans closer to the game they love, and the Madden NFL Cast is a groundbreaking step in that direction," said Andrea Hopelain, GM & SVP, Publishing, EA SPORTS. "By merging the excitement of live NFL action with the immersive possibilities of augmented reality, we’re redefining how fans experience football. Partnering with NBC Sports, Peacock, the NFL, and Genius Sports on this initiative allows us to deliver a dynamic broadcast that showcases the power of Madden NFL in a whole new way outside the game."
“We’re delighted to be working alongside the NFL, NBC Sports, Peacock and EA Sports to help deliver the first-of-its-kind Madden branded alternate broadcast,” said Steve Bornstein, President,
The Madden NFL Cast will be produced by Steve Greenberg and directed by Geoff Butler.
The Madden NFL Cast follows several notable sports industry milestones on Peacock this year, including the record-setting Peacock Exclusive AFC Wild Card Game last January; the first-ever NFL game in
NBC Sports’ award-winning Texans-Chiefs coverage will also be presented on Saturday, Dec. 21 at 1 p.m. ET across NBC, Peacock, and Universo, with a special Football Night in America at Noon ET on NBC and Peacock.
Execution of the Madden NFL Cast is weather dependent given visibility required.
About Genius Sports
Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.
We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241129910816/en/
Press:
Chris Dougan, Chief Communications Officer
+1 (202) 766-4430
chris.dougan@geniussports.com
Investors:
Brandon Bukstel, Investor Relations Manager
+1 (954)-554-7932
brandon.bukstel@geniussports.com
Source: Genius Sports
FAQ
What is Genius Sports' (GENI) role in the Madden NFL Cast broadcast?
When will Genius Sports (GENI) technology be featured in the Madden NFL Cast?
How does Genius Sports (GENI) contribute to the NFL broadcast innovation?
