Genius Sports' FANHub Platform Powers Award-Winning Indy 500 Marketing Partnership with EchoPoint Media

Rhea-AI Summary

Genius Sports (NYSE:GENI) and EchoPoint Media have renewed their partnership for promoting the 2025 Indianapolis 500, following their award-winning 2024 campaign. The previous collaboration achieved remarkable success, with ticket sales efficiency improving by 45% compared to prior benchmarks, earning recognition in the Sports category at The Drum Awards.

The renewed partnership will expand on their data-driven marketing approach, incorporating first-party data, targeted audience insights, and contextual placements to reach motorsports enthusiasts across NASCAR, Formula 1, and other racing disciplines. The 2024 campaign's success was attributed to Genius Sports' proprietary data, audience targeting capabilities, and innovative use of real-time countdown clocks in ad creative.

The 109th Running of the Indianapolis 500 is scheduled for Sunday, May 25, 2025.

Positive

• 45% improvement in ticket sales efficiency compared to previous benchmarks
• Award-winning marketing campaign recognized at The Drum Awards
• Partnership renewal indicates successful business relationship and campaign performance

Negative

• None.

• Partnership renewed after exceeding ticket sales goals
• New campaigns to use advanced segmentation strategies and dynamic creative

NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited (“Genius Sports”) (NYSE:GENI) and EchoPoint Media today announced the renewal of their media partnership to promote the 2025 Indianapolis 500, one of the most iconic events in motorsports. The collaboration will build upon the innovative, data-powered marketing strategies that drove unprecedented sales for the race in 2024.

The renewed partnership comes after Genius Sports' campaign for the 2024 Indy 500 was recognized in the Sports category at The Drum Awards, honoring the best work in the marketing and advertising industry. The campaign leveraged Genius Sports' proprietary data and audience targeting capabilities to deliver ticket sales at a rate 45% more efficient than previous benchmarks.

"After the exceptional results and industry recognition our partnership garnered last year, renewing with Genius Sports was an easy decision," said Hannah Lane, Senior Media Supervisor at EchoPoint Media. "Their unique ability to translate complex sports data into tangible marketing results gives us confidence that we'll continue to connect with passionate racing fans and drive ticket sales for this year’s Indianapolis 500."

The 2024 campaign stood out for its innovative use of Genius Sports' motorsports data and real-time countdown clocks in ad creative, creating urgency that accelerated purchase decisions. The renewed partnership will expand on last year's approach, incorporating first-party data, targeted audience insights, and contextual placements to reach motorsports enthusiasts across NASCAR, Formula 1, and other racing disciplines.

"We're honored to continue our work with EchoPoint and such an important sporting event as the Indy 500," said Josh Linforth, Chief Revenue Officer at Genius Sports.

"Our data-driven approach consistently delivers measurable results. For 2025, we're enhancing our strategy with even more sophisticated audience segmentation and dynamic creative capabilities to build on last year's success."

The 109th Running of the Indianapolis 500 is scheduled for Sunday, May 25, 2025.

About Genius Sports

Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.

We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.

Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250403392414/en/

Media Contacts:

Chris Dougan, Chief Communications Officer

+1 (202) 766-4430

chris.dougan@geniussports.com

Source: Genius Sports

FAQ

What results did Genius Sports achieve in their 2024 Indy 500 marketing campaign?

The campaign delivered ticket sales 45% more efficiently than previous benchmarks and won recognition in the Sports category at The Drum Awards.

How will Genius Sports enhance their marketing strategy for the 2025 Indy 500?

They will implement more sophisticated audience segmentation, dynamic creative capabilities, and utilize first-party data and contextual placements across various racing disciplines.

When is the 2025 Indianapolis 500 scheduled?

The 109th Running of the Indianapolis 500 is scheduled for Sunday, May 25, 2025.

What unique features did GENI implement in their 2024 Indy 500 marketing campaign?

They utilized proprietary motorsports data and real-time countdown clocks in ad creative to create urgency and accelerate purchase decisions.