New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports’ FANHub Platform
Genius Sports (NYSE:GENI) has partnered with Deep Blue Sports + Entertainment and Precise to launch the Women's Sports Audience Intelligence & Monetization (WS/AIM) Service on its FANHub platform. The service debuts during NCAA Women's March Madness, creating the first premium private collaboration environment for advertisers to reach women's sports fans efficiently.
The partnership leverages Deep Blue's women's sports expertise, Genius Sports' exclusive league relationships (including WNBA and NCAA), and Precise's proof-based collaboration technology. The WS/AIM Service transforms fan insights into first-party audience segments, activated through publisher-direct inventory for scalable media buying opportunities.
Key features include:
- Privacy-preserving collaboration ensuring stakeholder data control
- Direct monetization opportunities for athletes, teams, and leagues
- Dynamic reach and precise measurement through FANHub
- Strategic consulting from Deep Blue and Precise
Genius Sports (NYSE:GENI) ha stretto una partnership con Deep Blue Sports + Entertainment e Precise per lanciare il servizio Women's Sports Audience Intelligence & Monetization (WS/AIM) sulla sua piattaforma FANHub. Il servizio debutta durante il NCAA Women's March Madness, creando il primo ambiente di collaborazione privata premium per gli inserzionisti per raggiungere in modo efficiente i fan degli sport femminili.
La partnership sfrutta l'expertise di Deep Blue nel settore degli sport femminili, le relazioni esclusive di Genius Sports con le leghe (inclusi WNBA e NCAA) e la tecnologia di collaborazione basata su prove di Precise. Il servizio WS/AIM trasforma le intuizioni dei fan in segmenti di pubblico di prima parte, attivati attraverso inventario diretto per opportunità di acquisto media scalabili.
Le caratteristiche principali includono:
- Collaborazione che preserva la privacy, garantendo il controllo dei dati degli stakeholder
- Opportunità di monetizzazione diretta per atleti, squadre e leghe
- Portata dinamica e misurazione precisa attraverso FANHub
- Consulenza strategica da parte di Deep Blue e Precise
Genius Sports (NYSE:GENI) se ha asociado con Deep Blue Sports + Entertainment y Precise para lanzar el servicio Women's Sports Audience Intelligence & Monetization (WS/AIM) en su plataforma FANHub. El servicio se estrena durante el NCAA Women's March Madness, creando el primer entorno de colaboración privada premium para que los anunciantes lleguen de manera eficiente a los aficionados de los deportes femeninos.
La asociación aprovecha la experiencia de Deep Blue en deportes femeninos, las relaciones exclusivas de Genius Sports con las ligas (incluyendo WNBA y NCAA), y la tecnología de colaboración basada en pruebas de Precise. El servicio WS/AIM transforma las percepciones de los aficionados en segmentos de audiencia de primera parte, activados a través de inventario directo para oportunidades de compra de medios escalables.
Las características clave incluyen:
- Colaboración que preserva la privacidad, asegurando el control de datos de los interesados
- Oportunidades de monetización directa para atletas, equipos y ligas
- Alcance dinámico y medición precisa a través de FANHub
- Consultoría estratégica de Deep Blue y Precise
지니어스 스포츠 (NYSE:GENI)는 딥 블루 스포츠 + 엔터테인먼트 및 프리사이즈와 협력하여 FANHub 플랫폼에서 여성 스포츠 관객 인사이트 및 수익화(WS/AIM) 서비스를 출시했습니다. 이 서비스는 NCAA 여성 마치 매드니스 기간 동안 처음으로 프리미엄 개인 협력 환경을 만들어 광고주가 여성 스포츠 팬에게 효율적으로 도달할 수 있도록 합니다.
이번 파트너십은 딥 블루의 여성 스포츠 전문성, 지니어스 스포츠의 독점 리그 관계(여기에는 WNBA 및 NCAA 포함), 그리고 프리사이즈의 증거 기반 협력 기술을 활용합니다. WS/AIM 서비스는 팬 통찰력을 1차 청중 세그먼트로 변환하고, 이를 통해 직접 발행자 인벤토리를 활성화하여 확장 가능한 미디어 구매 기회를 제공합니다.
주요 기능은 다음과 같습니다:
- 이해관계자의 데이터 통제를 보장하는 개인 정보 보호 협력
- 선수, 팀 및 리그를 위한 직접 수익화 기회
- FANHub를 통한 동적 도달 및 정확한 측정
- 딥 블루 및 프리사이즈의 전략적 컨설팅
Genius Sports (NYSE:GENI) a noué un partenariat avec Deep Blue Sports + Entertainment et Precise pour lancer le service Women's Sports Audience Intelligence & Monetization (WS/AIM) sur sa plateforme FANHub. Le service fait ses débuts pendant le NCAA Women's March Madness, créant le premier environnement de collaboration privée premium pour permettre aux annonceurs d'atteindre efficacement les fans de sports féminins.
Ce partenariat s'appuie sur l'expertise de Deep Blue dans le domaine des sports féminins, les relations exclusives de Genius Sports avec les ligues (y compris la WNBA et la NCAA), et la technologie de collaboration basée sur des preuves de Precise. Le service WS/AIM transforme les insights des fans en segments d'audience de première partie, activés via un inventaire direct pour des opportunités d'achat média évolutives.
Les caractéristiques clés incluent:
- Collaboration préservant la vie privée garantissant le contrôle des données des parties prenantes
- Opportunités de monétisation directe pour les athlètes, équipes et ligues
- Portée dynamique et mesure précise via FANHub
- Consultation stratégique de Deep Blue et Precise
Genius Sports (NYSE:GENI) hat sich mit Deep Blue Sports + Entertainment und Precise zusammengeschlossen, um den Women's Sports Audience Intelligence & Monetization (WS/AIM) Service auf seiner FANHub-Plattform zu starten. Der Service wird während des NCAA Women's March Madness eingeführt und schafft die erste Premium-Private-Collaboration-Umgebung, in der Werbetreibende effizient die Fans der Frauensportarten erreichen können.
Die Partnerschaft nutzt die Expertise von Deep Blue im Bereich Frauensport, die exklusiven Liga-Beziehungen von Genius Sports (einschließlich WNBA und NCAA) und die technologiegestützte Zusammenarbeit von Precise. Der WS/AIM-Service verwandelt Fan-Einblicke in First-Party-Publikumsegmente, die über publisher-direktes Inventar für skalierbare Medienkaufmöglichkeiten aktiviert werden.
Zu den Hauptmerkmalen gehören:
- Datenschutzfreundliche Zusammenarbeit, die die Kontrolle über die Daten der Stakeholder gewährleistet
- Direkte Monetarisierungsmöglichkeiten für Athleten, Teams und Ligen
- Dynamische Reichweite und präzise Messung über FANHub
- Strategische Beratung von Deep Blue und Precise
- Launch of new revenue-generating platform targeting the growing women's sports market
- Strategic partnerships with exclusive league relationships (WNBA, NCAA)
- Creation of new monetization opportunities for stakeholders through first-party audience data
- None.
Insights
Genius Sports' strategic partnership with Deep Blue and Precise represents a calculated move to capitalize on the explosive growth in women's sports viewership, which has
The WS/AIM service leverages GENI's exclusive relationships with the WNBA and NCAA - key assets that provide competitive differentiation in the fragmented sports media landscape. These exclusive partnerships create barriers to entry for competitors seeking similar positioning.
What makes this particularly valuable is that GENI isn't just offering generic advertising solutions but creating specialized audience segments specifically for women's sports advertisers - a currently underserved market with growing brand investment. The FANHub platform serving as the primary activation channel positions GENI to capture recurring advertising revenue rather than one-time project fees.
The emphasis on first-party data aligns perfectly with broader industry shifts away from cookies and third-party tracking, future-proofing the offering as privacy regulations tighten. By creating publisher-direct inventory opportunities, GENI is positioning itself as both a data enabler and media facilitator - expanding its role in the value chain.
This partnership model also demonstrates strategic efficiency - rather than building all capabilities in-house, GENI is leveraging Deep Blue's category expertise and Precise's technology infrastructure, likely accelerating market entry while controlling development costs.
The new WS/AIM service addresses a significant market inefficiency - despite surging viewership, women's sports have lacked sophisticated audience targeting capabilities that are standard in other advertising sectors. This creates an opportunity for GENI to establish early market leadership in what remains an undercommercialized segment.
The architecture of this solution is particularly noteworthy. By creating a private collaboration environment, GENI avoids the commoditization pressure facing many adtech platforms. The emphasis on proof-based lineage and verifiable, privacy-preserving collaboration differentiates this from standard audience targeting solutions.
From a revenue perspective, the platform enables multiple monetization streams: technology licensing, media activation fees, and potentially revenue-sharing from the resulting advertising campaigns. This diversified approach reduces dependency on any single revenue model.
The platform's ability to transform fan insights into first-party audience segments that work both within and beyond sports content is crucial - it expands the addressable inventory beyond just game broadcasts, creating scale that advertisers require for meaningful investment. This effectively allows GENI to monetize fan interest even when games aren't being played.
The privacy-first approach also serves as insurance against regulatory changes, with the platform designed to maintain data ownership and control with athletes, teams, and leagues while still enabling monetization. This approach builds trust with sports properties, potentially strengthening GENI's position for future partnerships and contract renewals.
Women's Basketball Tournament Season Marks the Launch of a Collaboration Between Deep Blue, Precise, and Genius Sports
Launching alongside NCAA Women's March Madness, the platform allows brands to reach and engage women’s sports fans both within and beyond sports content. The partnership combines Deep Blue's strategic expertise in women's sports, Genius Sports' exclusive league relationships (including the WNBA and NCAA), and Precise’s proof-based collaboration technology to power data-driven marketing with transparency and precision.
Viewership of women's sports has more than doubled in just two years. The WS/AIM Service was designed to transform fan insights into first-party audience segments, which will be activated through publisher-direct inventory, creating scalable media buying opportunities. Genius Sports’ FANHub serves as the sports-first activation layer, delivering dynamic reach and precise measurement.
At the core of the WS/AIM Service is a commitment to athlete, team, and league empowerment, ensuring all parties maintain ownership and control over their audience data. Built on Precise’s Proof-based lineage, the network enables verifiable, privacy-preserving collaboration, giving stakeholders transparency and direct monetization opportunities without compromising data integrity. Through this model, athletes, teams, and leagues can unlock new revenue streams while maintaining control over how their audiences are engaged. Deep Blue and Precise serve as strategic consultants in this capacity, helping organizations maximize the value of their audience intelligence and monetization strategies in a privacy-first marketplace.
"The future of women's sports marketing requires both innovative technology and deep category expertise," said Laura Correnti, Founder and CEO of Deep Blue Sports + Entertainment. "The Genius Sports platform allows us to create specialized and scalable audience solutions for our brand partners, addressing a media systems gap in women's sports while delivering dynamic campaigns that enhance the experience for fans."
"Women's sports represent one of the most compelling marketing opportunities for advertisers," said Josh Linforth, Chief Revenue Officer at Genius Sports. "This partnership enables brands to connect with these growing fan bases through newly created audience segments and gametime capabilities that match the excitement of live women's sports."
ABOUT DEEP BLUE
As a woman-owned portfolio company founded in 2023, Deep Blue is the world’s first firm exclusively dedicated to driving more commercial investment and business opportunities in women’s sports.
Recognized by Sports Business Journal as a Women’s Sports Power Player in just its first year in business, Deep Blue’s team includes media, marketing and advertising practitioners working alongside an Athlete Advisory Council comprised of professional female athletes to ensure brands have a first-person perspective when building their women’s sports-focused marketing strategies and brand messaging.
Led by Founder and CEO Laura Correnti, Deep Blue’s services include full-service agency capabilities for brands, strategic positioning and partnership development for teams and leagues, and best-in-class thought leadership programs and IP development. The firm produces the annual Business of Women's Sports Summit along with co-managing iHeart Women’s Sports in partnership with iHeartMedia and developing the Next Is Now anthology series on Roku in partnership with Religion of Sports and Ensemble.
About Genius Sports
Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.
We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250326560594/en/
DEEP BLUE
Nicole Ryan
VP, Communications
Deep Blue Sports + Entertainment
press@deepbluesportsent.com
Genius Sports
Chris Dougan, Chief Communications Officer
+1 (202) 766-4430
chris.dougan@geniussports.com
Source: Genius Sports
FAQ
What is the new WS/AIM Service launched by Genius Sports (GENI) and Deep Blue?
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