Zoned, a GameSquare Company, Announces Six-Figure Retainer Deal with Clout to Gamify Watching Esports
Zoned, a GameSquare Holdings subsidiary (NASDAQ:GAME), has announced a six-figure retainer deal with Clout, an esports platform. This partnership aims to enhance user engagement and introduce new gamified experiences for the esports community. The announcement coincides with the launch of Clout's revitalized platform offerings and new features.
Clout provides a platform for esports fans to participate in free-to-play contests, earn XP, and receive exclusive rewards on its Marketplace. Users can predict outcomes, play pick'ems and minigames, track results in real-time, and redeem unique prizes. The collaboration between Zoned and Clout is expected to extend offerings, provide greater value to users, and reach new audiences.
The partnership aligns with Zoned's mission to help brands engage with hard-to-reach audiences in the gaming and esports space. Through Clout's platform, users can earn XP and badges redeemable for digital and physical prizes, with the partnership aiming to amplify these experiences and add new layers of interactivity.
Zoned, una filiale di GameSquare Holdings (NASDAQ:GAME), ha annunciato un contratto di ritenzione a sei cifre con Clout, una piattaforma di esports. Questa collaborazione mira a migliorare il coinvolgimento degli utenti e introdurre nuove esperienze gamificate per la comunità degli esports. L'annuncio coincide con il lancio dei servizi rinnovati di Clout e delle nuove funzionalità.
Clout offre una piattaforma per i fan degli esports per partecipare a concorsi gratuiti, guadagnare XP e ricevere ricompense esclusive nel suo Marketplace. Gli utenti possono prevedere i risultati, giocare a pick'ems e minigiochi, monitorare i risultati in tempo reale e riscattare premi unici. Si prevede che la collaborazione tra Zoned e Clout estenderà le offerte, fornirà maggiore valore agli utenti e raggiungerà nuovi pubblici.
La partnership si allinea alla missione di Zoned di aiutare i marchi a coinvolgere pubblici difficili da raggiungere nel settore dei videogiochi e degli esports. Attraverso la piattaforma di Clout, gli utenti possono guadagnare XP e badge riscattabili per premi digitali e fisici, con l'obiettivo di amplificare queste esperienze e aggiungere nuovi livelli di interattività.
Zoned, una subsidiaria de GameSquare Holdings (NASDAQ:GAME), ha anunciado un contrato de retención de seis cifras con Clout, una plataforma de esports. Esta asociación tiene como objetivo mejorar el compromiso de los usuarios e introducir nuevas experiencias gamificadas para la comunidad de esports. El anuncio coincide con el lanzamiento de los servicios revitalizados de Clout y nuevas características.
Clout proporciona una plataforma para que los aficionados a los esports participen en concursos gratuitos, ganen XP y reciban recompensas exclusivas en su Marketplace. Los usuarios pueden predecir resultados, jugar a pick'ems y minijuegos, seguir los resultados en tiempo real y canjear premios únicos. Se espera que la colaboración entre Zoned y Clout amplíe la oferta, brinde mayor valor a los usuarios y alcance nuevas audiencias.
La asociación se alinea con la misión de Zoned de ayudar a las marcas a involucrar a audiencias difíciles de alcanzar en el espacio de los videojuegos y los esports. A través de la plataforma de Clout, los usuarios pueden ganar XP y insignias canjeables por premios digitales y físicos, con la colaboración apuntando a amplificar estas experiencias y agregar nuevas capas de interactividad.
Zoned는 GameSquare Holdings의 자회사(NASDAQ:GAME)로서 Clout, 한 esports 플랫폼과의 6자리 유지 계약을 발표했습니다. 이 파트너십은 사용자 참여를 증진하고 esports 커뮤니티를 위한 새로운 게임화된 경험을 소개하는 것을 목표로 합니다. 이 발표는 Clout의 혁신된 플랫폼 제공과 새로운 기능의 출시와 일치합니다.
Clout는 esports 팬들이 무료 대회에 참여하고 XP를 얻으며, 마켓플레이스에서 독점 보상을 받을 수 있는 플랫폼을 제공합니다. 사용자는 결과 예측, 픽엠 및 미니게임 플레이, 실시간 결과 추적, 고유한 상품 교환이 가능합니다. Zoned와 Clout 간의 협력으로 제공 내용이 확대되고, 사용자에게 더 큰 가치를 제공하며, 새로운 청중을 만날 것으로 기대됩니다.
이 파트너십은 Zoned의 목표와 일치하여, 브랜드가 게임 및 esports 분야에서 도달하기 어려운 청중과 소통하도록 돕습니다. Clout의 플랫폼을 통해 사용자는 디지털 및 실물 보상으로 교환할 수 있는 XP 및 배지를 얻을 수 있으며, 이 파트너십은 이러한 경험을 확대하고 새로운 상호작용 계층을 추가하는 데 목표를 두고 있습니다.
Zoned, une filiale de GameSquare Holdings (NASDAQ:GAME), a annoncé un contrat de retenue à six chiffres avec Clout, une plateforme d'esports. Ce partenariat vise à améliorer l'engagement des utilisateurs et à introduire de nouvelles expériences gamifiées pour la communauté esports. L'annonce coïncide avec le lancement des offres renouvelées de Clout et des nouvelles fonctionnalités.
Clout offre une plateforme permettant aux fans d'esports de participer à des concours gratuits, de gagner des XP, et de recevoir des récompenses exclusives sur son Marketplace. Les utilisateurs peuvent prédire des résultats, jouer à des pick'ems et à des mini-jeux, suivre les résultats en temps réel, et échanger des prix uniques. La collaboration entre Zoned et Clout devrait étendre les offres, apporter plus de valeur aux utilisateurs et atteindre de nouveaux publics.
Le partenariat s'aligne sur la mission de Zoned d'aider les marques à s'engager avec des publics difficiles à atteindre dans le secteur du jeu et de l'esport. Grâce à la plateforme de Clout, les utilisateurs peuvent gagner des XP et des badges échangeables contre des prix numériques et physiques, avec l'objectif d'amplifier ces expériences et d'ajouter de nouvelles couches d'interactivité.
Zoned, eine Tochtergesellschaft von GameSquare Holdings (NASDAQ:GAME), hat einen sechsstelligen Retainer-Vertrag mit Clout, einer Esports-Plattform, angekündigt. Diese Partnerschaft zielt darauf ab, das Nutzerengagement zu verbessern und neue gamifizierte Erlebnisse für die Esports-Community einzuführen. Die Ankündigung fällt mit der Einführung von Clouts revitalisierten Plattformangeboten und neuen Funktionen zusammen.
Clout bietet eine Plattform, auf der Esports-Fans an kostenlosen Wettbewerben teilnehmen, XP verdienen und exklusive Belohnungen auf dem Marketplace erhalten können. Die Nutzer können Ergebnisse vorhersagen, an Pick'ems und Minispielen teilnehmen, Ergebnisse in Echtzeit verfolgen und einzigartige Preise einlösen. Die Zusammenarbeit zwischen Zoned und Clout soll das Angebot erweitern, den Nutzern einen höheren Wert bieten und neue Zielgruppen erreichen.
Die Partnerschaft entspricht der Mission von Zoned, Marken dabei zu helfen, schwer erreichbare Zielgruppen im Gaming- und Esports-Bereich anzusprechen. Über die Plattform von Clout können Nutzer XP und Abzeichen erwerben, die gegen digitale und physische Preise eingelöst werden können, wobei die Partnerschaft darauf abzielt, diese Erfahrungen zu verstärken und neue Interaktivitätsebenen hinzuzufügen.
- Six-figure retainer deal secured with Clout
- Opportunities for future expansion and renewal of the partnership
- Potential for increased user engagement and reach in the esports market
- Alignment with Zoned's mission to engage hard-to-reach gaming audiences
- None.
Insights
This partnership between Zoned and Clout represents a strategic move in the esports marketing landscape. The six-figure retainer deal signifies a substantial commitment, indicating confidence in the potential for mutual growth. Clout's platform, which gamifies esports viewing, aligns well with current trends in audience engagement and monetization.
The collaboration aims to enhance user engagement and expand reach, which could potentially increase Clout's user base and, by extension, GameSquare's market presence. The emphasis on "free-to-play contests" and "exclusive rewards" suggests a focus on user acquisition and retention strategies that have proven effective in the gaming industry.
However, the impact on GameSquare's financials may be in the short term, given the company's
The partnership between Zoned and Clout is indicative of the evolving esports ecosystem, where engagement platforms are becoming increasingly important. Clout's model of prediction contests and reward systems taps into the growing trend of interactive viewership in esports, potentially enhancing the overall spectator experience.
The timing of this announcement, coinciding with Clout's platform revitalization and new features, suggests a coordinated effort to gain market share in the competitive esports engagement space. The focus on "free-to-play contests" and a marketplace for rewards could create a sustainable user acquisition and monetization model, important for long-term success in the industry.
However, the esports market is highly competitive and rapidly changing. The success of this venture will depend on the quality of user experience, the attractiveness of rewards and the ability to maintain user interest over time. While the partnership shows promise, its true impact on GameSquare's position in the esports industry will only become clear as the collaboration develops and user adoption rates are observed.
Partnership Features Opportunities for Future Expansion;
Announcement Arrives Alongside Clout's New Marketplace and Revitalized Platform Offerings
FRISCO, TX / ACCESSWIRE / October 3, 2024 / Zoned, a full-service marketing agency dedicated to bridging the gap between gaming and pop culture, and wholly owned subsidiary of GameSquare Holdings, Inc. (NASDAQ:GAME) ("GameSquare", or the "Company"), today announced a new partnership with Clout, a platform for esports enthusiasts. The expansive partnership includes a six-figure retainer deal, with opportunities for future expansion and renewal. Today's announcement arrives alongside the launch of Clout's revitalized platform offerings and new best-in-class features.
Clout is a cutting-edge platform designed for esports fans to participate in free-to-play contests, earn XP, and receive exclusive rewards on its Marketplace. Through Clout, users can predict team and player outcomes, play friendly pick'ems and minigames, track their results in real-time, and redeem unique prizes. The partnership between Zoned and Clout aims to further enhance user engagement and introduce new gamified experiences for the esports community.
"Clout provides a unique platform for esports fans to connect and earn rewards through immersive experiences. By partnering with Zoned, we will be able to extend our offerings and provide even greater value to our users while reaching new audiences," said Jack Porter, Co-Founder of Clout. "We are excited to see how this partnership will evolve as we continue to roll out new features and engage with the esports community in innovative ways."
Carlos Tovar, President of Zoned, added, "At Zoned, our mission is to help brands engage with hard-to-reach audiences in the gaming and esports space. Partnering with Clout aligns with our goals of creating powerful, interactive experiences that drive engagement and brand loyalty. We look forward to expanding our collaboration and supporting Clout in their continued growth."
Through responsible and friendly competitions on Clout, users can earn XP and badges, redeemable for unique digital and physical prizes through Clout's marketplace. This partnership will help amplify these experiences while adding new layers of interactivity, allowing fans to further immerse themselves in the world of esports.
About Zoned
Zoned is a full-service marketing agency dedicated to bridging the gap between gaming and pop culture, and a wholly owned subsidiary of GameSquare Holdings, Inc. (NASDAQ:GAME). Zoned offers innovative marketing solutions for brands looking to engage with the next generation of audiences through gaming, sports, and entertainment. By combining creative services, data-driven insights, and industry expertise, Zoned delivers impactful campaigns that resonate with gamers and esports enthusiasts worldwide.
About Clout
Clout is a platform where esports fans can participate in contests, earn exclusive rewards, and build community. Through Clout, users can enhance their engagement by predicting outcomes in free-to-play contests, earning XP, and unlocking rewards. Fans can redeem prizes in the Clout marketplace, which includes digital and physical rewards that update monthly.
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with Gen Z, Gen Alpha, and Millennial audiences. Our next-generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award-winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent gaming organizations in the world.
For more information, visit www.gamesquare.com.
Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's and FaZe Media Inc.'s future performance, revenue, growth and profitability; and the Company's and FaZe Media's ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's and FaZe Media's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
ir@gamesquare.com
Investor Relations
Andrew Berger
Phone: (216)464-6400
ir@gamesquare.com
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
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FAQ
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