FaZe Clan Continues to Expand Global Reach with SteelSeries Co-Branded Product Line Launch to Retailers Around the World
FaZe Clan, acquired by GameSquare Holdings (NASDAQ:GAME), announces the global expansion of its co-branded product line with SteelSeries, a leading gaming accessory company. This initiative follows a successful US-exclusive launch at Best Buy in November 2023. The global rollout will make the high-performance gaming peripherals available in markets such as China and India. From 2022 to 2023, FaZe Clan achieved over $75 million in gross co-branded product revenue. The company also plans to enhance visibility through influencer partnerships and engaging social media content, aligning with its mission to empower gaming communities worldwide.
- Global expansion of the FaZe SteelSeries product line.
- Successful US-exclusive launch at Best Buy in November 2023.
- Over $75 million in gross co-branded product revenue from 2022 to 2023.
- Enhanced visibility through influencer partnerships and social media content.
- Access to new markets such as China and India.
- No specific figures or projections for the global market were provided.
- Potential risks associated with entering new and diverse international markets.
Insights
Financial Impact: The global expansion of FaZe Clan's co-branded product line with SteelSeries signals significant revenue potential. The previously achieved
Revenue Streams: This partnership diversifies GameSquare's revenue streams beyond just esports and content creation, leveraging retail and physical products. A diversified revenue model is favorable for mitigating risks and securing long-term financial stability.
Long-term Outlook: The endorsement by influencers and social media amplification provides substantial marketing leverage, helping to maintain sales momentum. For investors, this indicates sustained consumer interest and market penetration which are positive signs for long-term value growth.
Market Penetration: The introduction of gaming peripherals into new international markets aims to tap into the burgeoning global gaming community. Countries like China and India have seen exponential growth in esports and gaming, providing fertile ground for FaZe Clan's products. This strategic move ensures the brand remains relevant and accessible, keeping pace with rapidly expanding markets.
Consumer Behavior: FaZe Clan's approach of leveraging influencer marketing aligns with current consumer behavior trends, particularly among Gen Z and Millennials who are heavily influenced by social media. This approach not only boosts initial sales but also fosters brand loyalty and community engagement, which are important for sustained market presence.
Competitor Analysis: Compared to standard gaming peripherals, co-branded products often command higher brand loyalty and premium pricing. By collaborating with SteelSeries, FaZe Clan ensures product quality and appeal, setting a high benchmark for competitors. Investors should view this as a strategic advantage and a differentiation factor in a competitive market.
LOS ANGELES, CA / ACCESSWIRE / May 29, 2024 / FaZe Clan, one of the most prominent and influential gaming organizations in the world that was recently acquired by next generation media company GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), announces the global expansion of its co-branded product line with the premier gaming accessory company SteelSeries.
"We're unbelievably excited that fans outside of the US can finally pick up the FaZe SteelSeries gear in stores all around the globe," says Erik Anderson, Head of Esports at FaZeClan. "Given the success of our teams and the fact that SteelSeries makes the best pro gear in the marketplace, it's no shock that the products have been flying off the shelves. I can't wait to see the FaZe SteelSeries gear on more setups around the globe as fans carve out their own path to pro."
"FaZe Clan's strategic partnerships and co-branded product initiatives have consistently demonstrated their ability to drive substantial revenue and capture the attention of global audiences," comments Justin Kenna, CEO of GameSquare. "With over
Following a successful US-exclusive launch in collaboration with Best Buy in November 2023, FaZe Clan is excited to bring its high-performance gaming peripherals to enthusiasts worldwide, starting today. Since the debut of the co-branded products, which were exclusively available at Best Buy locations in the United States, the partnership between FaZe Clan and SteelSeries has garnered significant attention and remarkable sales figures. Now, with the upcoming global release, gamers in markets such as China, India, and beyond will have access to these cutting-edge peripherals, previously available only to US consumers.
In support of the global launch, FaZe Clan plans to conduct another round of seeding to influencers and talents, amplifying the partnership with engaging social media content across FaZe Clan and SteelSeries channels. The expansion of the product line will offer enhanced accessibility to gamers worldwide, aligning with FaZe Clan's mission to inspire and empower gaming communities globally.
For further details on the global release and availability, please visit https://steelseries.com/faze-clan-collection .
ABOUT FAZE CLAN:
FaZe Holdings Inc. is one of the most prominent and influential gaming organizations in the world. Created by gamers, for gamers, FaZe began in 2010 by a group of internet kids who turned their passion into a successful career path and formed a die-hard community along the way. Today, FaZe Clan represents a vast roster of creators who aim to inspire the next generation in making their dreams a reality.
FaZe operates across multiple verticals designed to reimagine gaming, sports, culture and entertainment. FaZe has partnered with blue-chip brands such as Porsche, GHOST® and McDonald's, and record-breaking fashion and lifestyle collaborations featuring Nike, Takashi Murakami, Lyrical Lemonade and more - all centered around its top-tier talent collective with gaming rooted at the core. Reaching over 300M followers across social platforms globally, FaZe's roster consists of world-class gamers, streamers, content creators and esports professionals known for delivering disruptive, original content and its gaming division houses 10+ competitive esports teams.
The content of any website referenced or hyperlinked in this communication is neither incorporated into, nor part of, this communication. For more information, visit www.fazeclan.com, and follow FaZe Clan on Twitter, Instagram, YouTube, TikTok, and Twitch.
ABOUT GAMESQUARE:
GameSquare's (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through Faze Clan, one of the most prominent and influential gaming organizations in the world. With an audience reach of 1 billion digitally native consumers across our media network and roster of creators, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance and revenue; continued growth and profitability; the Company's ability to execute its business plan; and the proposed use of net proceeds of the Offering. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company being able to grow its business and being able to execute on its business plan, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties including impact of the COVID-19 pandemic and any variants. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
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FAQ
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