Forrester Research Inc - FORR STOCK NEWS

Forrester Research (Nasdaq: FORR) will host its fourth-quarter and full-year earnings conference call on February 9, 2023, at 4:30 p.m. Eastern time. Investors are advised to log in 15 minutes early to ensure access. The call will be streamed live and available for replay on forrester.com. Forrester is a noted research and advisory firm, empowering leaders across various functions to center customer obsession for growth through comprehensive research and insights drawn from extensive consumer surveys and evaluations.

Forrester (NASDAQ: FORR) has announced that Nathaniel Rateliff & The Night Sweats will perform at the B2B Summit North America in Austin, Texas, from June 5–7, 2023. This annual summit is a key event for B2B leaders, featuring over 100 sessions focusing on aligning marketing, sales, and product strategies to drive revenue growth. Themes include the importance of cross-functional alignment and adapting to market changes. Lisa Riley, Forrester's SVP of Global Events, emphasized the need for adaptability in the current economic environment. For more details, visit Forrester.com.

The recent Forrester research report highlights the unique challenges businesses face during the 2023 economic downturn, which is unlike any previous recession due to its complex origins. The study suggests CEOs should focus on a long-term strategy by making targeted cuts while still investing in growth areas, particularly technology that enhances customer and employee experiences. Additionally, CEOs are encouraged to prioritize talent management and be selective about customer engagement to maximize resource utilization. These insights aim to empower leaders to turn challenges into opportunities.

Forrester (NASDAQ: FORR) has launched Forrester Decisions for Partner Ecosystem Marketing, enhancing its service aimed at helping marketing leaders modernize partner programs. This initiative responds to the growing demand; in 2022, nearly half of B2B channel leaders anticipated an increase in partner engagement. The new service focuses on developing strategies, optimizing partner engagement, and enabling success within evolving partner ecosystems. It includes bold vision research, curated tools, and hands-on guidance to assist executives in navigating the complexity of partner marketing.

Forrester (NASDAQ: FORR) has announced its global Customer Obsession Awards to recognize organizations and senior executives excelling in customer focus. The awards include two categories: Customer-Obsessed Enterprise, celebrating organizations that prioritize customer-centric strategies, and Customer-Obsessed Leadership, honoring executives who advocate for a customer-first approach. Nominations are open to B2C organizations with over 1,000 employees in North America, Asia Pacific, and EMEA. Award winners will be recognized at upcoming conferences in May and June 2023. Forrester claims that customer-obsessed businesses experience significantly higher growth rates in revenue and customer retention.

Forrester (Nasdaq: FORR) has appointed Nate Swan as its new chief sales officer, effective January 3, 2023. With over 20 years of experience in technology sales, particularly at Gartner, Swan aims to enhance revenue growth through a high-performing sales organization. Forrester's chairman, George F. Colony, emphasized Swan's expertise in driving contract value growth. This leadership change is timely as Forrester is at a significant transformation point with its new Forrester Decisions research portfolio, which they expect will broaden its client base and drive shareholder value.

Forrester's Public Cloud Market Outlook, 2022 To 2026 predicts the public cloud market will exceed $1 trillion by 2026, driven by investments in analytics, AI/ML, and differentiated services. Hyperscalers are expected to generate nearly $496 billion in cloud infrastructure services. Key growth areas include database and analytics services projected to reach $89.5 billion, and development services expected to rise to $51 billion. However, competition, market fragmentation, and the rise of edge computing may challenge growth.

Forrester's Financial Services Customer Trust Index reveals that over 50% of US customers lack trust in financial service providers across banking, credit cards, insurance, and investments. Customers with high trust are significantly more likely to recommend their primary financial institution and engage in additional services. The index, based on a survey of over 10,000 US adults, shows significant disparities in trust levels among banks and low trust in the insurance sector. The findings underscore the importance of earning customer trust for revenue growth.