Forrester Research Inc - FORR STOCK NEWS

Forrester (NASDAQ: FORR) has awarded Majid Al Futtaim (MAF) its inaugural Customer-Obsessed Enterprise Award for the EMEA region. This recognition celebrates MAF's commitment to prioritizing customer engagement and experience, contributing to business growth and employee satisfaction. The award will be presented during the CX EMEA event, scheduled for May 10-11, 2023, in London. MAF was recognized for its significant investments in creating customer-centric experiences across its network of shopping malls and hotels in the Middle East and North Africa. According to Forrester's Martin Gill, MAF's customer-focused strategies foster retention and profitability, aligning various functions to enhance customer value.

Forrester (Nasdaq: FORR) has announced the winners of its inaugural Customer Obsession Awards in North America, recognizing Best Buy for its customer-centric strategies. The awards, to be presented at the CX North America conference from June 13–15, 2023, honor organizations that prioritize customer needs to drive business growth. Executives from NRG, M&T Bank, and Labcorp received the Customer-Obsessed Leadership Award for their efforts in establishing customer-focused cultures within their organizations. Rick Parrish, VP at Forrester, highlighted that these awardees exemplify how customer-centric leadership and strategies can enhance growth and retention.

Forrester (Nasdaq: FORR) has unveiled the complete agenda for its CX North America conference, scheduled for June 13–15, 2023, in Nashville, Tennessee, and online. The conference aims to equip B2C organizations with strategies to enhance customer alignment across key functions such as customer experience (CX), marketing, and digital operations. Forrester emphasizes that companies with high alignment report 2.4x higher revenue growth and 2x higher profitability. The event will feature role-based sessions, industry insights, and the 2023 North American Customer Obsession Awards. Notable sessions include strategies on customer obsession in tough economies and managing brand growth amidst economic downturns, highlighting the significance of customer-centric strategies for sustainable profitability.

Forrester (Nasdaq: FORR) has announced the agenda for the upcoming B2B Summit North America, taking place in Austin, Texas, and digitally from June 5-7, 2023. The summit addresses the evolving B2B buying landscape and emphasizes the need for organizations to align marketing, sales, and product functions to drive customer and buyer value.

The event will feature over 100 sessions with insights from industry leaders, including guest speakers like Dara Treseder, CMO of Autodesk, and musical performance by Nathaniel Rateliff & The Night Sweats. Notable sessions will focus on strategies for sustainable growth, cross-functional alignment, and adapting to shifts in buyer behavior.

Attendees can network and participate in pre-event workshops, highlighting Forrester's commitment to driving innovative B2B practices.

Forrester (Nasdaq: FORR) announced the agenda for its CX EMEA event scheduled for May 10-11, 2023, in London. The event aims to assist CX, B2C marketing, and digital leaders in enhancing customer retention and driving revenue growth. Forrester research shows companies with aligned functions see 2.4x higher revenue growth. The agenda features key sessions on building customer-centric organizations and navigating marketing in a cookieless environment. The event will highlight the 2023 EMEA Customer-Obsessed Enterprise Award winner, showcasing best practices in customer-centric leadership.

NovoPayment, in collaboration with Forrester Consulting, released a study titled The 2023 Nimble Bank Playbook, indicating that smaller banks and credit unions face challenges in digital transformation, primarily due to staffing and technological constraints. The survey of over 200 decision-makers revealed that 87% witnessed an increase in demand for digital services, with 71% noting customers' needs exceeding existing infrastructure. To address these challenges, 90% believe their size allows for quicker adaptation through partnerships with Banking-as-a-Service (BaaS) providers, enhancing competitiveness against larger banks.

According to Forrester's research, companies with high alignment in customer-facing functions experience 2.4x greater revenue growth and double the profitability compared to those lacking such alignment. The study emphasizes the need for B2B firms to align sales, marketing, and product teams, while B2C firms must integrate marketing, customer experience, and digital functions. A customer-obsessed growth strategy requires technology teams to adapt swiftly to market changes. The report suggests a journey-centric approach to enhance alignment and focus on customer value, which leads to increased revenue growth and improved customer retention.

Forrester (Nasdaq: FORR) reveals insights from its report, indicating that Millennials and Gen Z buyers now comprise 64% of business buyers, with Millennials alone exceeding half. This demographic exhibits significant dissatisfaction—90% reported issues with vendors, surpassing 71% of older buyers. The report suggests younger buyers demand more self-serve channels and rely on third-party information, reflecting their digital proficiency. Companies must adapt their strategies to meet these evolving consumer habits amidst economic uncertainties. Insightful data drives the need for businesses to rethink engagement methods for success.

Forrester Research reported its Q4 and full-year 2022 results, revealing a 9% revenue increase and an 18% rise in adjusted EPS. Total revenues reached $136.9 million for Q4, up from $133.7 million in Q4 2021. However, the company posted a net loss of $1.6 million for Q4 2022 compared to a $8.0 million net income in the same quarter of the previous year. For the full year, total revenues were $537.8 million, compared to $494.3 million in 2021. For 2023, Forrester anticipates revenues of $518 million to $538 million, representing a potential 4% decline year-over-year.