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Fluent, Inc. (NASDAQ: FLNT) is a data-driven digital marketing services company that stands as the trusted acquisition partner for both established and growing brands. Leveraging a proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Founded in 2010 and headquartered in New York City, Fluent connects its advertiser clients with the right consumers through digital marketing campaigns. The company's performance marketing solutions span industries such as Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment, and Retail & Consumer.
Fluent operates a diverse digital media portfolio, employing advanced data science and a privacy-forward approach to enable advertisers to reach a wide audience of engaged and high-intent consumers through exclusive inventory. With proprietary optimization technology, Fluent's solutions are crafted to promote business growth and foster strong customer loyalty.
Recently, Fluent has been investing in higher quality consumer engagements designed to solidify its position as an industry leader in performance marketing. Their focus in 2024 includes expanding new syndicated performance marketplaces while strengthening their owned and operated platforms. This strategy aims to provide more effective customer acquisition solutions, making Fluent a more sustainable business for its stakeholders.
Financially, Fluent reported expected sequential quarterly growth for the fourth quarter of 2023, reflecting stability in their marketplaces. Furthermore, the company has been engaged in negotiations for a new senior secured credit facility to enhance its capital and liquidity needs. This ongoing effort underscores Fluent’s commitment to maintaining its financial health and operational stability.
Latest News:
- Fluent reported results for the expected fourth quarter and fiscal year ended December 31, 2023.
- The company is investing in expanding its performance marketplaces.
- Fluent entered a non-binding term sheet with a prospective lender for a new senior secured credit facility.
- Fluent will implement a reverse stock split, effective April 12, 2024, to regain compliance with NASDAQ’s requirements.
Fluent Inc (NASDAQ: FLNT) reported its Q2 2024 financial results, showing a revenue decrease of 29% to $58.7 million compared to Q2 2023. The company faced challenges in its owned and operated marketplaces and new regulatory issues in Medicare and ACA verticals. Key financial highlights include:
- Net loss of $11.6 million ($0.75 per share)
- Gross profit of $12.6 million (21% of revenue)
- Media margin of $15.7 million (26.7% of revenue)
- Adjusted EBITDA of negative $4.5 million (-7.7% of revenue)
Despite challenges, Fluent saw growth in its syndicated performance marketplaces and added new partners. The company expects improved performance in H2 2024, driven by marketplace growth and expense discipline.
Fluent, Inc. (NASDAQ: FLNT) has announced it will release its Second Quarter 2024 financial results on August 19, 2024, after the U.S. financial markets close. The company will host a conference call at 4:30 pm ET on the same day to discuss the results. Interested parties can access the call via phone or audio webcast after registering online. The call will also be webcast live on Fluent's Investor Relations Page. Participants are advised to log in at least 15 minutes before the call starts. A recorded replay of the webcast will be available for one year on the company's Investor Relations Page following the call.
Fluent, a leader in partner monetization solutions and customer acquisition, has announced a strategic media partnership with Hy-Vee and its retail media network, RedMedia. This collaboration aims to enhance the customer experience by offering special post-purchase deals on non-grocery items to Hy-Vee's online shoppers. Britt Polihronis, RedMedia’s VP of Operations, highlighted the partnership’s potential to expand advertising opportunities. Fluent's solution utilizes contextual modeling and data to tailor offers, thereby increasing customer engagement and loyalty. With over 500 Hy-Vee stores in the Midwest, this initiative seeks to capitalize on the growing retail media market, expected to account for 25% of US ad dollars by 2028.
Fluent (NASDAQ: FLNT) announced its inclusion in the Russell Microcap® Index, effective July 1, 2024. The Russell Indexes, which consist of the 4,000 largest US stocks ranked by total market capitalization, are reconstituted annually. Membership in the Russell Microcap® Index results in inclusion in the appropriate growth and value style indexes, enhancing visibility among institutions and investment funds. This strategic inclusion is expected to increase exposure and benchmark status for Fluent.
Fluent (NASDAQ: FLNT) announced its Q1 2024 financial results, reporting revenue of $66.0 million, a 15% decrease from Q1 2023. Despite this, the company achieved a gross profit of $18.6 million and a media margin of $22.1 million, representing 28% and 33.6% of revenue, respectively. Adjusted EBITDA increased to $0.7 million. However, the net loss stood at $6.3 million, down from $31.9 million in Q1 2023. The company faces challenges in its owned and operated markets due to a tough macroeconomic environment and compliance changes, but remains optimistic about stabilizing in the latter half of the year. Fluent also announced a $10 million equity investment to bolster its performance-based business model.
Fluent, Inc. (NASDAQ: FLNT) will announce its First Quarter 2024 financial results on May 15, 2024. The company will host a conference call to discuss the results, accessible via phone, online registration, or webcast. A replay will be available on Fluent's website for one year.
SLR Credit Solutions announced a $50 million senior credit facility for Fluent, Inc., a leader in performance marketing. The facility will support growth and operational needs, with proceeds used to refinance debt and enhance liquidity. Fluent's CEO and SLR CS's Managing Director expressed excitement about the partnership. SLR CS is known for providing private credit to middle-market companies.
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