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Fluent, Inc. (NASDAQ: FLNT) is a data-driven digital marketing services company that stands as the trusted acquisition partner for both established and growing brands. Leveraging a proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Founded in 2010 and headquartered in New York City, Fluent connects its advertiser clients with the right consumers through digital marketing campaigns. The company's performance marketing solutions span industries such as Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment, and Retail & Consumer.
Fluent operates a diverse digital media portfolio, employing advanced data science and a privacy-forward approach to enable advertisers to reach a wide audience of engaged and high-intent consumers through exclusive inventory. With proprietary optimization technology, Fluent's solutions are crafted to promote business growth and foster strong customer loyalty.
Recently, Fluent has been investing in higher quality consumer engagements designed to solidify its position as an industry leader in performance marketing. Their focus in 2024 includes expanding new syndicated performance marketplaces while strengthening their owned and operated platforms. This strategy aims to provide more effective customer acquisition solutions, making Fluent a more sustainable business for its stakeholders.
Financially, Fluent reported expected sequential quarterly growth for the fourth quarter of 2023, reflecting stability in their marketplaces. Furthermore, the company has been engaged in negotiations for a new senior secured credit facility to enhance its capital and liquidity needs. This ongoing effort underscores Fluent’s commitment to maintaining its financial health and operational stability.
Latest News:
- Fluent reported results for the expected fourth quarter and fiscal year ended December 31, 2023.
- The company is investing in expanding its performance marketplaces.
- Fluent entered a non-binding term sheet with a prospective lender for a new senior secured credit facility.
- Fluent will implement a reverse stock split, effective April 12, 2024, to regain compliance with NASDAQ’s requirements.
Fluent (NASDAQ: FLNT) announced its inclusion in the Russell Microcap® Index, effective July 1, 2024. The Russell Indexes, which consist of the 4,000 largest US stocks ranked by total market capitalization, are reconstituted annually. Membership in the Russell Microcap® Index results in inclusion in the appropriate growth and value style indexes, enhancing visibility among institutions and investment funds. This strategic inclusion is expected to increase exposure and benchmark status for Fluent.
Fluent (NASDAQ: FLNT) announced its Q1 2024 financial results, reporting revenue of $66.0 million, a 15% decrease from Q1 2023. Despite this, the company achieved a gross profit of $18.6 million and a media margin of $22.1 million, representing 28% and 33.6% of revenue, respectively. Adjusted EBITDA increased to $0.7 million. However, the net loss stood at $6.3 million, down from $31.9 million in Q1 2023. The company faces challenges in its owned and operated markets due to a tough macroeconomic environment and compliance changes, but remains optimistic about stabilizing in the latter half of the year. Fluent also announced a $10 million equity investment to bolster its performance-based business model.
Fluent, Inc. (NASDAQ: FLNT) will announce its First Quarter 2024 financial results on May 15, 2024. The company will host a conference call to discuss the results, accessible via phone, online registration, or webcast. A replay will be available on Fluent's website for one year.
SLR Credit Solutions announced a $50 million senior credit facility for Fluent, Inc., a leader in performance marketing. The facility will support growth and operational needs, with proceeds used to refinance debt and enhance liquidity. Fluent's CEO and SLR CS's Managing Director expressed excitement about the partnership. SLR CS is known for providing private credit to middle-market companies.