Ryan Perfit Appointed Chief Financial Officer of Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) has appointed Ryan Perfit as Chief Financial Officer (CFO). Perfit, who served as interim CFO since February 1, 2023, returns to Fluent after previously working there from 2012 to 2019. As interim CFO, he helped navigate a settlement with the Federal Trade Commission and played a key role in establishing Fluent's credentials in high-growth marketplaces. He also led the negotiation of a new $50 million debt facility and implemented evolved financial processes and scorecards. CEO Don Patrick praised Perfit's valuable financial knowledge and industry experience from his 20-year career. Perfit expressed excitement about executing the company's growth strategies and elevating its financial performance.
Fluent, Inc. (NASDAQ: FLNT) ha nominato Ryan Perfit come Chief Financial Officer (CFO). Perfit, che ha ricoperto il ruolo di CFO ad interim dal 1 febbraio 2023, torna in Fluent dopo aver lavorato lì dal 2012 al 2019. In qualità di CFO ad interim, ha contribuito a gestire un accordo con la Federal Trade Commission e ha svolto un ruolo chiave nell'affermare le credenziali di Fluent nei mercati in rapida crescita. Ha anche guidato la negoziazione di un nuovo finanziamento di debito da 50 milioni di dollari e ha implementato processi e scorecard finanziari evoluti. Il CEO Don Patrick ha elogiato la preziosa conoscenza finanziaria e l'esperienza del settore di Perfit in 20 anni di carriera. Perfit ha espresso entusiasmo riguardo all'esecuzione delle strategie di crescita dell'azienda e al miglioramento delle sue performance finanziarie.
Fluent, Inc. (NASDAQ: FLNT) ha nombrado a Ryan Perfit como Director Financiero (CFO). Perfit, quien se desempeñó como CFO interino desde el 1 de febrero de 2023, regresa a Fluent después de haber trabajado allí de 2012 a 2019. Como CFO interino, ayudó a gestionar un acuerdo con la Comisión Federal de Comercio y desempeñó un papel clave en establecer las credenciales de Fluent en mercados de alto crecimiento. También lideró la negociación de una nueva línea de crédito de 50 millones de dólares e implementó procesos y hojas de evaluación financiera evolucionados. El CEO Don Patrick elogió el valioso conocimiento financiero y la experiencia en la industria de Perfit durante sus 20 años de carrera. Perfit expresó su entusiasmo por ejecutar las estrategias de crecimiento de la empresa y mejorar su rendimiento financiero.
Fluent, Inc. (NASDAQ: FLNT)는 Ryan Perfit를 최고재무책임자(CFO)로 임명했습니다. Perfit는 2023년 2월 1일부터 임시 CFO로 재직하며 2012년부터 2019년까지 Fluent에서 근무한 경력이 있습니다. 임시 CFO로서 그는 연방 거래 위원회와의 합의 관리에 기여하고 고성장 시장에서 Fluent의 자격 증명을 확립하는 데 중요한 역할을 했습니다. 그는 또한 5천만 달러의 신규 부채 시설 협상을 주도하고 진화된 재무 프로세스 및 점수 카드를 구현했습니다. CEO Don Patrick은 Perfit의 20년 경력에서 쌓은 귀중한 재무 지식과 업계 경험에 대해 찬사를 보냈습니다. Perfit는 회사의 성장 전략을 실행하고 재무 성과를 향상시키는 것에 대해 기쁨을 표현했습니다.
Fluent, Inc. (NASDAQ: FLNT) a nommé Ryan Perfit au poste de directeur financier (CFO). Perfit, qui a occupé le poste de CFO par intérim depuis le 1er février 2023, revient chez Fluent après y avoir travaillé de 2012 à 2019. En tant que CFO par intérim, il a contribué à négocier un accord avec la Commission fédérale du commerce et a joué un rôle clé dans l'établissement des références de Fluent sur les marchés en forte croissance. Il a également dirigé les négociations d'une nouvelle facilité de crédit de 50 millions de dollars et a mis en œuvre des processus et tableaux de bord financiers évolués. Le PDG Don Patrick a loué les précieuses connaissances financières et l'expérience sectorielle de Perfit acquises au cours de sa carrière de 20 ans. Perfit a exprimé son enthousiasme à l'idée de mettre en œuvre les stratégies de croissance de l'entreprise et d'améliorer sa performance financière.
Fluent, Inc. (NASDAQ: FLNT) hat Ryan Perfit zum Chief Financial Officer (CFO) ernannt. Perfit, der seit dem 1. Februar 2023 als interimistischer CFO fungierte, kehrt zu Fluent zurück, nachdem er dort von 2012 bis 2019 gearbeitet hat. Als interimistischer CFO half er dabei, eine Einigung mit der Federal Trade Commission zu erzielen, und spielte eine entscheidende Rolle bei der Festlegung von Fluents Qualifikationen in wachstumsstarken Märkten. Er leitete auch die Verhandlungen für eine neue Schuldenfinanzierung von 50 Millionen Dollar und implementierte weiterentwickelte Finanzprozesse und Bewertungskennzahlen. CEO Don Patrick lobte Perfits wertvolles finanzielles Wissen und seine Branchenerfahrung aus 20 Jahren Karriere. Perfit äußerte seine Vorfreude darauf, die Wachstumsstrategien des Unternehmens umzusetzen und seine finanzielle Leistung zu verbessern.
- Appointment of experienced CFO with deep company knowledge
- Successful navigation of FTC settlement
- Establishment of credentials in high-growth marketplaces
- Negotiation of new $50 million debt facility
- Implementation of improved financial processes and scorecards
- None.
Insights
Ryan Perfit's appointment as permanent CFO of Fluent, Inc. is a neutral development for investors. While his familiarity with the company and industry experience are positives, the impact on stock performance is likely minimal. Key points to consider:
- Perfit's previous tenure at Fluent (2012-2019) provides continuity and deep understanding of the company's operations.
- His role in navigating the FTC settlement and implementing new financial processes demonstrates competence.
- The
$50 million debt facility negotiation shows ability to secure financing. - However, the appointment doesn't introduce new strategic direction or immediate financial improvements.
Investors should monitor Fluent's financial performance in upcoming quarters to assess Perfit's impact on growth and profitability.
Fluent's appointment of Ryan Perfit as CFO signals strategic continuity rather than transformative change. Key market implications include:
- Stability in financial leadership, potentially reassuring to investors and partners.
- Focus on high-growth marketplaces aligns with industry trends in performance marketing.
- The evolution of financial processes and scorecards may enhance transparency and decision-making.
- Perfit's fundraising experience from previous roles could be valuable for future capital needs.
While not a game-changer, this move positions Fluent to execute its current strategy more effectively. Investors should watch for improvements in financial metrics and market share in the competitive performance marketing landscape.
NEW YORK, Sept. 10, 2024 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a partner monetization and customer acquisition solutions leader, has announced Ryan Perfit’s appointment as Chief Financial Officer (CFO). Perfit has served as interim CFO since February 1, 2023, and his appointment as CFO reflects his valuable contributions as the Company has evolved its business and financial strategies.
This appointment is a homecoming for Perfit, who, from 2012 to 2019, demonstrated exceptional leadership at Fluent by spearheading company-wide strategic planning initiatives, cash flow planning, and capital structure design as Senior Vice President. His proficiency in financial controls, investor relations, SEC reporting, and audit compliance was pivotal in preparing Fluent for its 2015 merger and the 2018 spin-off that put Fluent’s management team in charge of the public Company.
"We are thrilled to welcome Ryan Perfit back to Fluent as our Chief Financial Officer," said Don Patrick, Fluent’s Chief Executive Officer. "Ryan brings valuable financial knowledge and industry experience from his 20-year career. He has a deep familiarity with Fluent’s business operations and suite of performance marketing solutions and supports the team with the help of the strong relationships he has cultivated over the years. Ryan is clearly the best choice for our CFO role.”
As Fluent’s interim CFO, Perfit helped navigate a successful settlement with the Federal Trade Commission while the Company executed a strategic pivot to strengthen its core business. Perfit and his team played a key role in establishing Fluent’s credentials in high-growth marketplaces and negotiating a new
"It’s an honor to join the executive team at Fluent,” said Perfit. “During this last year and a half, I’ve worked closely with Don and the leadership team on further developing our growth strategies and financial metrics for a successful 2024 and beyond. I am excited about the plan we are executing and to help further elevate the Company's financial performance to drive value for our stakeholders."
Before joining Fluent, Perfit served as CFO at multiple high-growth start-ups, where he played a crucial role in fundraising efforts. His previous roles include positions at renowned companies such as PricewaterhouseCoopers and FTI Consulting.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) has been a leader in performance marketing since 2010, offering customer acquisition and partner monetization solutions that exceed client expectations. Leveraging untapped channels and diverse ad inventory across partner ecosystems and owned sites, Fluent connects brands with consumers at the most optimal moment, ensuring impactful engagement when it matters most. Constantly innovating and optimizing for performance, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. For more insights, visit https://www.fluentco.com/.
Contact Information
Fluent, Inc.
Media Relations
marketing@fluentco.com
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