Fluent, Inc. Announces Strategic Partnership with US Retailer, Hy-Vee, and Its Retail Media Network, RedMedia, to Enhance Customer Experience

Rhea-AI Summary

Fluent, a leader in partner monetization solutions and customer acquisition, has announced a strategic media partnership with Hy-Vee and its retail media network, RedMedia. This collaboration aims to enhance the customer experience by offering special post-purchase deals on non-grocery items to Hy-Vee's online shoppers. Britt Polihronis, RedMedia’s VP of Operations, highlighted the partnership’s potential to expand advertising opportunities. Fluent's solution utilizes contextual modeling and data to tailor offers, thereby increasing customer engagement and loyalty. With over 500 Hy-Vee stores in the Midwest, this initiative seeks to capitalize on the growing retail media market, expected to account for 25% of US ad dollars by 2028.

Positive

• Fluent partners with Hy-Vee and RedMedia to enhance customer experience.
• Hy-Vee’s online customers to receive tailored post-purchase offers.
• Partnership aims to expand non-endemic advertising opportunities.
• Fluent's solution leverages contextual modeling to deliver targeted offers.
• Retail media market projected to represent 25% of US ad spend by 2028.

Negative

• None.

Market Research Analyst

The partnership between Fluent, Inc. and Hy-Vee, Inc. represents a significant step in leveraging retail media networks to enhance customer experience and drive non-endemic advertising revenue. Fluent's expertise in post-purchase customer engagement is a strategically important addition to Hy-Vee's media network, RedMedia. This collaboration is key in the context of the rapidly growing retail media sector, which is projected to capture 25% of all US advertising dollars by 2028.

By integrating targeted advertising opportunities into Hy-Vee's checkout process, Fluent can potentially increase customer retention and loyalty through personalized offers. While there is a clear benefit for consumers in receiving relevant discounts, the real value lies in Fluent's capability to drive incremental revenue for both retailers and brands.

From an investor's standpoint, the focus should be on analyzing Fluent's innovative use of contextual modeling and data analytics. These technologies can effectively create a competitive edge in an increasingly saturated market, helping Fluent to capture a substantial share of the retail media pie. This partnership, therefore, marks a promising growth avenue for Fluent, particularly in expanding its market reach and enhancing its value proposition.

However, investors should keep an eye on the actual performance and adaptation rate post-implementation to gauge the financial impact accurately.

Financial Analyst

For Fluent, Inc., the partnership with Hy-Vee's RedMedia holds notable financial implications. First, it allows Fluent to tap into Hy-Vee's extensive customer base of over 500 retail stores, potentially driving a surge in revenue through increased advertising opportunities. By embedding offers into the post-purchase phase, Fluent can capture a critical moment when customers are most engaged, thereby enhancing the effectiveness of these promotions.

The use of non-endemic advertising, which refers to ads for products outside the core offerings of a retailer (in this case, non-grocery items), is a strategic move. This can potentially open new revenue streams for both companies. Investors should consider how this strategy aligns with Fluent's broader financial goals, including revenue diversification and maximizing customer lifetime value.

Nonetheless, risks involve the execution and consumer adoption rates of this new initiative. The initial costs associated with integration and potential delays in seeing a return on investment should be factored into financial projections.

NEW YORK, July 12, 2024 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leader in partner monetization solutions and customer acquisition, today announced a media partnership with Hy-Vee, Inc. and its retail media network, RedMedia. Under the agreement, Hy-Vee’s online customers will be eligible to receive special post-purchase offers for products and services outside of grocery items.

"This partnership enables us to expand our existing retail media network to include opportunities for large-scale, non-endemic advertising," said Britt Polihronis, RedMedia’s Vice President of Operations. “By utilizing Fluent’s post-purchase platform, we hope to enhance the shopping experience for our customers by providing offers on other goods and services that may interest them.”

Hy-Vee operates more than 500 retail stores in the form of grocery stores, convenience stores, and wine and spirits stores across the Midwest. Fluent’s post-purchase solution will be implemented during online transactions as part of RedMedia’s commitment to elevating the customer journey across Hy-Vee’s digital properties.

“We're proud to partner with Hy-Vee and RedMedia to enhance shopper engagement in the post-purchase moment,” said Morgan Chapman, Vice President of Strategic Partnerships at Fluent. "Integrating non-endemic brand offers into Hy-Vee’s online checkout experience will surprise and delight shoppers and help drive customer loyalty."

Fluent’s fast-growing retail media solution leverages contextual modeling and data to deliver tailored offers to customers. Fluent also provides value to partners interested in capitalizing on retail media opportunities without the lengthy build-out or investment of traditional marketing campaigns.

According to eMarketer, retail media is expected to represent 25% of all US advertising dollars by 2028. The post-purchase opportunity offers unique benefits to both retailers and brands by providing highly targeted advertising opportunities based on shopping behaviors. Additionally, customers receive customized and relevant offers to help provide additional savings on items they may be looking to purchase.

About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) has been a leader in performance marketing since 2010, offering customer acquisition and partner monetization solutions that exceed client expectations. Leveraging untapped channels and diverse ad inventory across partner ecosystems and owned sites, Fluent connects brands with consumers at the most optimal moment, ensuring impactful engagement when it matters most. Constantly innovating and optimizing for performance, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. For more insights, visit https://www.fluentco.com/.

About Hy-Vee, Inc.
Hy-Vee, Inc. is an employee-owned corporation operating more than 570 business units across nine Midwestern states with sales of more than $13 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 75,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.

Contact Information
Fluent, Inc.
marketing@fluentco.com

FAQ

What recent partnership did Fluent (FLNT) announce?

Fluent announced a strategic partnership with Hy-Vee and its retail media network, RedMedia, on July 12, 2024.

How will Fluent (FLNT) and Hy-Vee’s partnership impact customers?

Hy-Vee’s online customers will receive special post-purchase offers on non-grocery items, enhancing their shopping experience.

What is the main goal of Fluent’s partnership with Hy-Vee and RedMedia?

The main goal is to expand non-endemic advertising opportunities and enhance customer engagement and loyalty through tailored post-purchase offers.

How many retail stores does Hy-Vee operate?

Hy-Vee operates over 500 retail stores, including grocery stores, convenience stores, and wine and spirits stores across the Midwest.

What percentage of US advertising dollars is retail media expected to represent by 2028?

Retail media is projected to represent 25% of all US advertising dollars by 2028.