Entravision Launches New Audio Streaming Hub, El Botón
Entravision Communications Corporation (NYSE: EVC) launched a new streaming platform, El Botón, aimed at providing access to Spanish radio. The platform features 34 radio stations across 10 formats, allowing users to enjoy popular shows anytime, anywhere. CEO Juan Saldívar emphasized the growing trend of audio listening, particularly among Hispanic Americans, noting a 37% increase in radio engagement since COVID-19 began. A mobile app is set to launch in early 2021. To celebrate, a promotion offers listeners a chance to win $500 through daily contests until December 3rd.
- Launch of El Botón streaming platform enhances accessibility to Spanish radio content.
- Platform features 34 stations across 10 formats, appealing to diverse listener preferences.
- Growing audio listening trend among Hispanic Americans indicates increased market demand.
- None.
SANTA MONICA, Calif.--(BUSINESS WIRE)--Entravision Communications Corporation (NYSE: EVC), a leading global media and marketing technology company, today announced the launch of its new streaming destination, El Botón. Listeners can now stream their favorite Entravision radio shows and stations directly on their mobile phones or desktops by visiting elboton.com.
El Botón offers listeners access to top Spanish radio influencers all in a single destination. Through the simple click of a button, users can choose from 34 radio stations across 10 different formats. Begin the morning with positive messages from Alex “El Genio” Lucas or the laugh out loud comedy of El Flaco y Su Pandilla and The Shoboy Show. During the mid-day, take a break with the humorous renditions of El Show de Piolín, and in the late afternoon and evening enjoy the parody comedy of El Show de Erazno y La Chokolata. In addition to the online platform, Entravision will be introducing an El Botón mobile app in early 2021 with live chat, podcasts, playlists and social media channels.
“We are extremely excited to launch El Botón and provide all fans of Latino music with the ability to stream our award-winning content from the ease of their home computer or mobile device,” said Juan Saldívar, Entravision’s Chief Digital, Strategy and Accountability Officer. “The world of radio is quickly evolving, and it is no longer required to be in your car to listen to your favorite radio show. Streaming and digital radio is the wave of the future, and El Botón will provide audiences with greater listening flexibility anytime, anywhere.”
Audio listening is growing across multiple platforms, particularly amongst Hispanic Americans. In the most recent Nielsen Total Audience Report1, greater than one-third, or 37 percent, of Hispanic Americans report spending more time listening to radio since the onset of COVID-19, and, in particular, more time listening on their mobile phones, computers or smart speakers.
“We are regularly adapting and evolving our digital offerings to meet the needs of our audiences,” said Jessica Martinez, Entravision’s General Manager, U.S. Digital. “We are confident the launch of our new streaming platform El Botón will meet this demand.”
In celebration of the launch of El Botón, now through December 3rd consumers can win
About Entravision Communications Corporation
Entravision is a diversified global marketing, technology, and media company serving clients throughout the United States and in more than 20 countries across Latin America, Europe, and Asia. Our dynamic portfolio of services includes cutting-edge, proprietary marketing technologies and platforms, along with leading media and marketing audience-centric assets in the U.S., including 54 television stations and 48 Spanish-language radio stations that feature nationally recognized, award-winning talent. Entravision is the largest affiliate group of the Univision and UniMás television networks. In addition to broadcast, we offer mobile programmatic solutions and demand-side platforms, which allow advertisers to execute performance campaigns using machine-learned bidding algorithms to identify the ideal combination of creative assets, audience targeting, and pricing. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC. Learn more about all of our marketing, media, and technology offerings at entravision.com or connect with us on LinkedIn and Facebook.
1 Nielsen Total Audience Report, August 2020.
