e.l.f. Cosmetics Announces ‘Get Ready With Music, The Album,’ a Soundtrack of Self-Expression
e.l.f. Cosmetics announces 'Get Ready With Music, The Album,' featuring emerging global artists with diverse identities. The album, released by e.l.f.'s new entertainment arm e.l.f. made, aims to provide anthems for every mood and look, emphasizing self-expression and empowerment. The first single, 'Hairpin' by Charlotte Rose Benjamin, celebrates chasing personal dreams.
The album builds on e.l.f.'s previous musical successes and aligns with proprietary data showing strong connections between makeup and music for self-expression and community. The full album, featuring artists like Betty Who and Meduulla, will be released on October 15. This initiative further solidifies e.l.f.'s position as an entertainment brand, combining the transformative power of beauty and music.
e.l.f. Cosmetics annuncia 'Get Ready With Music, The Album', con artisti emergenti di tutto il mondo che presentano identità diverse. L'album, rilasciato dalla nuova divisione di intrattenimento di e.l.f., e.l.f. made, si propone di offrire inni per ogni umore e look, enfatizzando l'autoespressione e l'emancipazione. Il primo singolo, 'Hairpin' di Charlotte Rose Benjamin, celebra la corsa verso i sogni personali.
L'album si basa sui precedenti successi musicali di e.l.f. e si allinea con dati proprietari che mostrano forti connessioni tra trucco e musica per l'autoespressione e la comunità. L'album completo, con artisti come Betty Who e Meduulla, sarà rilasciato il 15 ottobre. Questa iniziativa consolida ulteriormente la posizione di e.l.f. come brand di intrattenimento, combinando il potere trasformativo della bellezza e della musica.
e.l.f. Cosmetics anuncia 'Get Ready With Music, The Album', que presenta a artistas emergentes de todo el mundo con diversas identidades. El álbum, lanzado por la nueva división de entretenimiento de e.l.f. e.l.f. made, tiene como objetivo proporcionar himnos para cada estado de ánimo y aspecto, enfatizando la autoexpresión y el empoderamiento. El primer sencillo, 'Hairpin' de Charlotte Rose Benjamin, celebra la búsqueda de los sueños personales.
El álbum se basa en los éxitos musicales anteriores de e.l.f. y se alinea con datos propietarios que muestran fuertes conexiones entre el maquillaje y la música para la autoexpresión y la comunidad. El álbum completo, que contará con artistas como Betty Who y Meduulla, se lanzará el 15 de octubre. Esta iniciativa solidifica aún más la posición de e.l.f. como marca de entretenimiento, combinando el poder transformador de la belleza y la música.
e.l.f. Cosmetics는 다양한 정체성을 지닌 신진 글로벌 아티스트와 함께하는 'Get Ready With Music, The Album'을 발표합니다. 이 앨범은 e.l.f.의 새로운 엔터테인먼트 부문인 e.l.f. made에 의해 발매되며, 모든 기분과 스타일에 맞는 찬가를 제공하고 자기 표현과 empowerment를 강조합니다. 첫 번째 싱글, 'Hairpin' (샤를롯 로즈 벤자민)은 개인의 꿈을 쫓는 것을 축하합니다.
이 앨범은 e.l.f.의 이전 음악적 성공을 바탕으로 하며, 자기 표현과 커뮤니티를 위한 메이크업과 음악 간의 강력한 연결을 보여주는 독점 데이터를 기반으로 합니다. Betty Who와 Meduulla와 같은 아티스트가 참여한 전체 앨범은 10월 15일에 출시될 예정입니다. 이 이니셔티브는 아름다움과 음악의 변혁적 힘을 결합하여 e.l.f.를 엔터테인먼트 브랜드로서의 입지를 더욱 확고히 합니다.
e.l.f. Cosmetics annonce 'Get Ready With Music, The Album', mettant en avant des artistes émergents avec des identités diverses. L'album, publié par la nouvelle branche de divertissement d'e.l.f., e.l.f. made, vise à offrir des hymnes pour chaque humeur et style, en mettant l'accent sur l'auto-expression et l'émancipation. Le premier single, 'Hairpin' de Charlotte Rose Benjamin, célèbre la quête des rêves personnels.
L'album s'appuie sur les succès musicaux précédents d'e.l.f. et s'aligne sur des données propriétaires montrant de fortes connexions entre le maquillage et la musique pour l'auto-expression et la communauté. L'album complet, avec des artistes tels que Betty Who et Meduulla, sera publié le 15 octobre. Cette initiative renforce davantage la position d'e.l.f. en tant que marque de divertissement, combinant le pouvoir transformateur de la beauté et de la musique.
e.l.f. Cosmetics kündigt 'Get Ready With Music, The Album' an, das aufstrebende globale Künstler mit unterschiedlichen Identitäten präsentiert. Das Album, das von der neuen Unterhaltungsabteilung von e.l.f. e.l.f. made veröffentlicht wurde, zielt darauf ab, Hymnen für jede Stimmung und jeden Look zu bieten und legt Wert auf Selbstentfaltung und Empowerment. Die erste Single, 'Hairpin' von Charlotte Rose Benjamin, feiert die Verfolgung persönlicher Träume.
Das Album baut auf den bisherigen musikalischen Erfolgen von e.l.f. auf und stimmt mit proprietären Daten überein, die starke Verbindungen zwischen Make-up und Musik für Selbstentfaltung und Gemeinschaft zeigen. Das vollständige Album mit Künstlern wie Betty Who und Meduulla wird am 15. Oktober veröffentlicht. Diese Initiative festigt weiter die Position von e.l.f. als Unterhaltungsmarke, die die transformative Kraft von Schönheit und Musik verbindet.
- Launch of 'Get Ready With Music, The Album' showcases e.l.f.'s expansion into entertainment
- Creation of e.l.f. made, a new entertainment arm, enhancing brand engagement
- Collaboration with emerging global artists potentially expanding market reach
- Alignment with consumer trends linking makeup and music for self-expression
- None.
e.l.f. hands off the first mic to Charlotte Rose Benjamin as new single ‘Hairpin’ drops today
e.l.f. Cosmetics announces ‘Get Ready With Music, The Album,’ a musical celebration of self-expression by e.l.f. made, the brand’s new entertainment arm (Photo: Business Wire)
This new take on GRWM is an extension of viral Get Ready With Me beauty videos, which are in heavy rotation within e.l.f.’s social community. This new music gives anthems for every mood, statement and look with every beat dedicated to encouragement and empowerment.
The first single, dropping today, is Charlotte Rose Benjamin’s “Hairpin,” a track that unapologetically celebrates chasing personal dreams and defying the gravity of other people’s expectations.
“Every eye, lip and face has a unique story to tell, and it becomes even richer with a soundtrack,” said Kory Marchisotto, e.l.f. Beauty, Chief Marketing Officer. “Beauty and music both have transformative power. We challenged ourselves to make them force multipliers. ‘Get Ready With Music, The Album’ creates a sense of belonging – whether you are one of the talented artists featured on it or you are part of the community that embraces it as a blank canvas to express your (s)e.l.f.”
The album is the first body of work released by e.l.f. made, the company’s new entertainment arm.
The launch of e.l.f. made elevates the company’s ability to be e.l.f.ing entertaining to a new level. Furthering its standing as an entertainment brand, ‘Get Ready With Music, The Album’ builds on e.l.f.’s previous breakthrough and chart-topping music “ojos. labios. cara” with Manuel Turizo; “e.l.f. the Hauls” holiday album; and the first-ever branded original music for a TikTok hashtag challenge #eyeslipface.
e.l.f. worked with creative collective and longtime partner, Madwell, and its founder and Chief Creative Officer, Chris Sojka.
The synergy between music and makeup goes beyond the final face or look, according to proprietary data from Madwell. *
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77% of women say makeup and music give them a sense of belonging and community -
75% of women see music and makeup as important tools for self-expression -
62% of women say they use makeup and music to represent different aspects of their personalities
The community can enjoy ‘Get Ready With Music, The Album’ on Spotify, Apple Music, iHeart, YouTube and TikTok.
The “Hairpin” video features Benjamin on a real-life, zero-gravity flight– the perfect metaphor for e.l.f.’s rocketship-fueled mantra that “anything is e.l.f.ing possible.” The closing sequence of the video was filmed aboard G-Force One, a modified B-727 aircraft, which due to its unique flight pattern, creates weightlessness, with Benjamin experiencing 15 minutes of floating during the shoot.
Benjamin, based in
"I make music to feel understood and to make others feel less alone. Music is a medium that has allowed me to express myself more clearly than anything else. I love using makeup as a tool to express myself and I'm so excited about how creatively free I feel working with e.l.f," said Benjamin.
The full album, featuring Betty Who and Meduulla, among others, will be shared with the community on October 15.
“Hairpin” can be heard on:
Spotify: https://open.spotify.com/album/3hTFL5WyhW0loWiG8QLEVX
Apple Music: https://music.apple.com/us/album/hairpin-single/1765593342
iHeart: https://www.iheart.com/artist/-31488813/songs/-286535642/
*Madwell’s proprietary focus group was conducted on July 31, 2024 of 106 women age 16-30.
About e.l.f. Cosmetics:
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean, vegan, double Cruelty Free certified with Leaping Bunny and PETA, and Fair Trade CertifiedTM. Learn more at www.elfcosmetics.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20240903482413/en/
Media:
Samantha Critchell
VP Corporate Communications
scritchell@elfbeauty.com
(203) 885-2264
Source: e.l.f. Beauty
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