ORANGE142 TAPPED BY EMORY'S GOIZUETA BUSINESS SCHOOL AS DIGITAL ADVERTISING SERVICES PROVIDER

Rhea-AI Summary

Direct Digital Holdings (Nasdaq: DRCT) announced that its platform, Orange142, has been selected as the digital advertising services provider for Emory University's Goizueta Business School. This one-year agreement will see Orange142 handle enrollment marketing for various MBA programs. The collaboration aims to enhance awareness and attract diverse candidates. Emory's Goizueta Business School seeks to strengthen its enrollment profile, while Orange142 aims to leverage its data-driven solutions to achieve significant results.

Positive

• Orange142 selected as digital advertising provider for Emory's prestigious Goizueta Business School, indicating strong market demand.
• The one-year agreement focuses on enrollment marketing for multiple MBA programs, expanding Orange142's client portfolio.
• Collaboration aims to enhance market reach and attract a diverse student body, potentially increasing future business opportunities.

Negative

• None.

Charged with Executing the School's Digital Advertising & Enrollment Marketing

HOUSTON, June 29, 2022 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) today announced that its buy-side advertising platform, Orange142, LLC, has been selected as the digital advertising services provider for Emory University's Goizueta Business School. During the one-year agreement, Orange142, LLC will lead digital advertising for enrollment marketing, and facilitate enrollment marketing for Goizueta's One-Year MBA, Two-Year MBA, Evening MBA, Executive MBA (on-campus and hybrid formats), Master of Analytical Finance, and MS in Business Analytics programs.

Emory University's Goizueta Business School is located in Atlanta, Georgia, United States. For more than 100 years, Goizueta Business School has been a training ground for principled leaders and a laboratory for powerful insights. Goizueta is looking to increase overall awareness and strengthen enrollment profiles with ambitious and diverse candidates seeking a world class, advanced business education.

"The team at Orange142 are leaders in the field of digital advertising," said Nicole Hitpas, Chief Marketing & Communications Officer, Emory University's Goizueta Business School. "We are thrilled for them to bring their technology and demand generation expertise to help us identify opportunities to attract incoming students."

"Emory University's Goizueta Business School is one of the top business schools in the country," said Ross Ramon, CEO, Orange142. "We cannot wait to implement our real-time intelligence and data-driven digital advertising solutions to see what we can achieve together."

About Direct Digital Holdings

Direct Digital Holdings, Inc.(Nasdaq: DRCT) brings state-of-the-art supply- and demand-side advertising platforms together under one umbrella company. The holding group's supply-side platform Colossus SSP offers advertisers of all sizes extensive reach within general market and multicultural media properties. Its operating companies Huddled Masses LLC and Orange142, LLC deliver significant ROI for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare and travel to financial services. Direct Digital Holdings, Inc.'s sell- and buy-side solutions manage 17,500 clients daily, generating over 30 billion impressions per month across display, CTV, in-app, and other media channels.

About Orange142

Part of Direct Digital Holdings, Inc. (Nasdaq: DRCT), Orange142, LLC combines demand-side technology with real-time intelligence and data-driven strategy to support omnichannel marketing. Based in Austin, Texas, Orange142, LLC specializes in driving strong results for mid-market clients in CPG, higher education, government, travel/tourism, and wellness/beauty. For more information, visit www.orange142.com. 

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SOURCE Direct Digital Holdings

FAQ

What company was selected for digital advertising by Emory University's Goizueta Business School?

Direct Digital Holdings' platform, Orange142, was selected as the digital advertising services provider.

What role will Orange142 play for Emory University's Goizueta Business School?

Orange142 will lead digital advertising for enrollment marketing for various MBA programs offered by Goizueta.

Which programs will Orange142 focus on for enrollment marketing?

Orange142 will focus on marketing for One-Year MBA, Two-Year MBA, Evening MBA, Executive MBA, Master of Analytical Finance, and MS in Business Analytics.

When was the agreement between Orange142 and Emory's Goizueta Business School announced?

The agreement was announced on June 29, 2022.

What is the stock symbol for Direct Digital Holdings?

The stock symbol for Direct Digital Holdings is DRCT.