Direct Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AI
Direct Digital Holdings (DRCT) and its AI Council have released a new guide titled 'Practical Generative AI: Use Cases & Tools for Higher Education Enrollment' to help higher education marketers leverage AI tools for improved enrollment strategies. The guide, launched on March 31, 2025, addresses declining first-year student numbers and increased competition in higher education.
The guide focuses on six key areas:
- AI-powered campaign performance analysis using tools like GA4 and Microsoft Copilot
- Hyper-personalized content creation with ChatGPT and Jasper.ai
- AI-driven lead nurturing through chatbots
- Efficient recruitment event promotion
- Content consistency management across channels
- Data-driven post-course feedback analysis
According to Anu Pillai, Chief Technology Officer at Direct Digital Holdings, the initiative aims to help organizations confidently adopt AI technologies while focusing on amplifying human potential.
Direct Digital Holdings (DRCT) e il suo Consiglio AI hanno pubblicato una nuova guida intitolata 'Practical Generative AI: Use Cases & Tools for Higher Education Enrollment' per aiutare i marketer dell'istruzione superiore a sfruttare gli strumenti AI per migliorare le strategie di iscrizione. La guida, lanciata il 31 marzo 2025, affronta il calo del numero di studenti al primo anno e l'aumento della concorrenza nell'istruzione superiore.
La guida si concentra su sei aree chiave:
- Analisi delle prestazioni delle campagne alimentate da AI utilizzando strumenti come GA4 e Microsoft Copilot
- Creazione di contenuti iper-personalizzati con ChatGPT e Jasper.ai
- Gestione dei contatti tramite chatbot guidati da AI
- Promozione efficiente degli eventi di reclutamento
- Gestione della coerenza dei contenuti attraverso i canali
- Analisi dei feedback post-corso basata sui dati
Secondo Anu Pillai, Chief Technology Officer di Direct Digital Holdings, l'iniziativa mira ad aiutare le organizzazioni ad adottare con fiducia le tecnologie AI, concentrandosi sull'amplificazione del potenziale umano.
Direct Digital Holdings (DRCT) y su Consejo de IA han lanzado una nueva guía titulada 'Practical Generative AI: Use Cases & Tools for Higher Education Enrollment' para ayudar a los comercializadores de educación superior a aprovechar las herramientas de IA para mejorar las estrategias de inscripción. La guía, lanzada el 31 de marzo de 2025, aborda la disminución de estudiantes de primer año y el aumento de la competencia en la educación superior.
La guía se centra en seis áreas clave:
- Análisis del rendimiento de campañas potenciadas por IA utilizando herramientas como GA4 y Microsoft Copilot
- Creación de contenido hiperpersonalizado con ChatGPT y Jasper.ai
- Cuidado de leads impulsado por IA a través de chatbots
- Promoción eficiente de eventos de reclutamiento
- Gestión de la consistencia del contenido a través de los canales
- Análisis de retroalimentación post-curso basado en datos
Según Anu Pillai, Director de Tecnología de Direct Digital Holdings, la iniciativa tiene como objetivo ayudar a las organizaciones a adoptar con confianza las tecnologías de IA, enfocándose en amplificar el potencial humano.
Direct Digital Holdings (DRCT)와 AI 위원회는 'Practical Generative AI: Use Cases & Tools for Higher Education Enrollment'라는 제목의 새로운 가이드를 발표했습니다. 이 가이드는 고등 교육 마케터들이 AI 도구를 활용하여 등록 전략을 개선할 수 있도록 돕기 위해 제작되었습니다. 이 가이드는 2025년 3월 31일에 출시되었으며, 첫 해 학생 수 감소와 고등 교육의 경쟁 심화 문제를 다루고 있습니다.
가이드는 여섯 가지 주요 영역에 초점을 맞추고 있습니다:
- GA4 및 Microsoft Copilot과 같은 도구를 사용한 AI 기반 캠페인 성과 분석
- ChatGPT 및 Jasper.ai를 통한 하이퍼 개인화된 콘텐츠 생성
- 챗봇을 통한 AI 기반 리드 육성
- 효율적인 채용 이벤트 홍보
- 채널 간 콘텐츠 일관성 관리
- 데이터 기반의 강의 후 피드백 분석
Anu Pillai Direct Digital Holdings의 최고 기술 책임자에 따르면, 이 이니셔티브는 조직들이 AI 기술을 자신 있게 채택하도록 돕고, 인간의 잠재력을 증대하는 데 집중하는 것을 목표로 하고 있습니다.
Direct Digital Holdings (DRCT) et son Conseil AI ont publié un nouveau guide intitulé 'Practical Generative AI: Use Cases & Tools for Higher Education Enrollment' pour aider les marketeurs de l'enseignement supérieur à tirer parti des outils d'IA pour améliorer les stratégies d'inscription. Le guide, lancé le 31 mars 2025, aborde la diminution du nombre d'étudiants de première année et l'augmentation de la concurrence dans l'enseignement supérieur.
Le guide se concentre sur six domaines clés :
- Analyse des performances des campagnes alimentées par l'IA à l'aide d'outils tels que GA4 et Microsoft Copilot
- Création de contenu hyper-personnalisé avec ChatGPT et Jasper.ai
- Nurturing des leads guidé par l'IA via des chatbots
- Promotion efficace des événements de recrutement
- Gestion de la cohérence du contenu à travers les canaux
- Analyse des retours d'expérience post-cours basée sur les données
Selon Anu Pillai, Chief Technology Officer de Direct Digital Holdings, l'initiative vise à aider les organisations à adopter les technologies d'IA en toute confiance tout en se concentrant sur l'amplification du potentiel humain.
Direct Digital Holdings (DRCT) und sein AI-Rat haben einen neuen Leitfaden mit dem Titel 'Practical Generative AI: Use Cases & Tools for Higher Education Enrollment' veröffentlicht, um Vermarktern im Hochschulsektor zu helfen, KI-Tools für verbesserte Einschreibungsstrategien zu nutzen. Der Leitfaden, der am 31. März 2025 veröffentlicht wurde, befasst sich mit dem Rückgang der Erstsemesterzahlen und dem zunehmenden Wettbewerb im Hochschulbereich.
Der Leitfaden konzentriert sich auf sechs zentrale Bereiche:
- KI-gestützte Analyse der Kampagnenleistung mit Tools wie GA4 und Microsoft Copilot
- Hyper-personalisierte Inhaltserstellung mit ChatGPT und Jasper.ai
- KI-gesteuertes Lead-Nurturing durch Chatbots
- Effiziente Promotion von Rekrutierungsveranstaltungen
- Management der Konsistenz von Inhalten über Kanäle hinweg
- Datenbasierte Analyse von Feedback nach Kursen
Laut Anu Pillai, Chief Technology Officer von Direct Digital Holdings, zielt die Initiative darauf ab, Organisationen zu helfen, KI-Technologien selbstbewusst zu übernehmen, während der Fokus auf der Steigerung des menschlichen Potenzials liegt.
- Launch of new strategic AI product targeting the growing higher education marketing sector
- Expansion into AI consulting services through the DDH AI Council
- Positioning as a thought leader in AI implementation for education sector
- None.
New resource provides practical AI strategies to boost student enrollment and engagement
As colleges and universities face mounting enrollment challenges—including declining first-year student numbers and increased competition—generative AI presents an opportunity to enhance marketing efforts. However, many institutions are still grappling with how to implement AI effectively and ethically. The new guide from Direct Digital Holdings' AI Council offers a roadmap for integrating AI into higher education enrollment marketing, outlining key use cases and the AI tools best suited for the job.
Key Insights from the Guide:
- Smarter Campaign Performance Analysis & Reporting – AI-powered tools like GA4, Microsoft Copilot, and HubSpot help analyze marketing data, optimize budget allocation, and uncover valuable insights to refine strategy.
- Hyper-Personalized Content for Enrollment Marketing – AI-driven content generators such as ChatGPT, Jasper.ai, and DeepL enable marketers to craft tailored messaging that resonates with diverse student demographics.
- AI-Powered Lead Nurturing – Advanced chatbots and predictive analytics engage prospective students, answer questions, and guide them through the enrollment funnel.
- Efficient Recruitment Event Promotion – AI solutions like Eventbrite AI and Canva simplify event planning, create compelling promotional materials, and enhance attendee engagement.
- Seamless Content Consistency Across Channels – Platforms like Grammarly Business and Notion AI ensure brand-aligned messaging across all university communications, maintaining a unified voice.
- Data-Driven Post-Course Feedback & Insights – AI tools such as Qualtrics XM and Tableau analyze student feedback, helping institutions refine curriculum offerings and enhance student engagement strategies.
The DDH AI Council was established to demystify generative AI and equip organizations with the knowledge to adopt these technologies confidently. "Generative AI isn't just about automation—it's about amplifying human potential," said Anu Pillai, Chief Technology Officer at Direct Digital Holdings. "This guide provides higher education marketers with actionable AI strategies to improve recruitment, engagement, and student success."
To download "Practical Generative AI: Use Cases & Tools for Higher Education Enrollment," visit AI Council resource center.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences.
At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is "Digital advertising built for everyone."
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SOURCE Direct Digital Holdings
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