Direct Digital Holdings Releases "The Generative AI Roadmap" to Help Business Leaders Navigate Safe and Scalable AI Adoption
Direct Digital Holdings (DRCT) has released 'The Generative AI Roadmap,' the third installment in its AI education series, aimed at helping organizations implement AI strategically and safely. The guide, developed by the DDH AI Council, introduces a progressive framework for AI adoption through four stages:
- Crawl Stage: Focuses on initial experimentation with basic risk guidelines
- Walk Stage: Implements AI for specific use cases with formal processes
- Run Stage: Expands adoption across departments with ROI goals
- Fly Stage: Fully integrates AI into core operations
The roadmap, announced on April 3, 2025, builds upon the company's previous two eBooks and aims to help organizations move beyond isolated AI experiments toward enterprise-wide adoption. Chief Technology Officer Anu Pillai emphasizes the need for intentional AI planning, while VP of Delivery Solutions Christy Nolan highlights the importance of bringing AI use from 'shadows into the spotlight.'
Direct Digital Holdings (DRCT) ha pubblicato 'The Generative AI Roadmap', il terzo capitolo della sua serie di educazione sull'IA, volto ad aiutare le organizzazioni ad implementare l'IA in modo strategico e sicuro. La guida, sviluppata dal Consiglio AI di DDH, introduce un framework progressivo per l'adozione dell'IA attraverso quattro fasi:
- Fase Crawl: Si concentra sulla sperimentazione iniziale con linee guida di rischio di base
- Fase Walk: Implementa l'IA per casi d'uso specifici con processi formali
- Fase Run: Espande l'adozione tra i dipartimenti con obiettivi di ROI
- Fase Fly: Integra completamente l'IA nelle operazioni principali
La roadmap, annunciata il 3 aprile 2025, si basa sui due precedenti eBook dell'azienda e mira ad aiutare le organizzazioni a passare oltre esperimenti isolati di IA verso un'adozione a livello aziendale. Il Chief Technology Officer Anu Pillai sottolinea la necessità di una pianificazione intenzionale dell'IA, mentre la VP delle Soluzioni di Consegna Christy Nolan evidenzia l'importanza di portare l'uso dell'IA 'dall'ombra alla luce'.
Direct Digital Holdings (DRCT) ha lanzado 'The Generative AI Roadmap', la tercera entrega de su serie de educación sobre IA, destinada a ayudar a las organizaciones a implementar la IA de forma estratégica y segura. La guía, desarrollada por el Consejo de IA de DDH, presenta un marco progresivo para la adopción de IA a través de cuatro etapas:
- Etapa Crawl: Se centra en la experimentación inicial con pautas de riesgo básicas
- Etapa Walk: Implementa IA para casos de uso específicos con procesos formales
- Etapa Run: Amplía la adopción entre departamentos con objetivos de ROI
- Etapa Fly: Integra completamente la IA en las operaciones centrales
La hoja de ruta, anunciada el 3 de abril de 2025, se basa en los dos eBooks anteriores de la empresa y tiene como objetivo ayudar a las organizaciones a avanzar más allá de experimentos aislados de IA hacia una adopción a nivel empresarial. La Directora de Tecnología Anu Pillai enfatiza la necesidad de una planificación intencional de la IA, mientras que la VP de Soluciones de Entrega Christy Nolan destaca la importancia de llevar el uso de la IA 'de las sombras a la luz'.
Direct Digital Holdings (DRCT)는 'The Generative AI Roadmap'을 발표했습니다. 이는 AI 교육 시리즈의 세 번째 편으로, 조직이 AI를 전략적이고 안전하게 구현할 수 있도록 돕기 위해 만들어졌습니다. DDH AI 위원회에서 개발한 이 가이드는 AI 채택을 위한 점진적인 프레임워크를 네 가지 단계로 소개합니다:
- Crawl 단계: 기본적인 위험 지침에 따라 초기 실험에 중점을 둡니다
- Walk 단계: 특정 사용 사례를 위해 공식적인 프로세스로 AI를 구현합니다
- Run 단계: ROI 목표를 가지고 부서 간의 채택을 확대합니다
- Fly 단계: AI를 핵심 운영에 완전히 통합합니다
이 로드맵은 2025년 4월 3일에 발표되었으며, 회사의 이전 두 개의 eBook을 기반으로 하여 조직이 고립된 AI 실험을 넘어 기업 전체의 채택으로 나아가는 데 도움을 주는 것을 목표로 합니다. 최고 기술 책임자 Anu Pillai는 의도적인 AI 계획의 필요성을 강조하고, 배달 솔루션 부사장 Christy Nolan은 AI 사용을 '그림자에서 빛으로' 가져오는 것의 중요성을 강조합니다.
Direct Digital Holdings (DRCT) a publié 'The Generative AI Roadmap', le troisième volet de sa série d'éducation sur l'IA, visant à aider les organisations à mettre en œuvre l'IA de manière stratégique et sécurisée. Le guide, développé par le Conseil AI de DDH, introduit un cadre progressif pour l'adoption de l'IA à travers quatre étapes :
- Étape Crawl : Se concentre sur l'expérimentation initiale avec des lignes directrices de risque de base
- Étape Walk : Met en œuvre l'IA pour des cas d'utilisation spécifiques avec des processus formels
- Étape Run : Élargit l'adoption à travers les départements avec des objectifs de ROI
- Étape Fly : Intègre complètement l'IA dans les opérations principales
La feuille de route, annoncée le 3 avril 2025, s'appuie sur les deux précédents eBooks de l'entreprise et vise à aider les organisations à passer au-delà des expériences isolées d'IA vers une adoption à l'échelle de l'entreprise. Le directeur technique Anu Pillai souligne la nécessité d'une planification intentionnelle de l'IA, tandis que la VP des solutions de livraison Christy Nolan met en avant l'importance de sortir l'utilisation de l'IA 'des ombres vers la lumière'.
Direct Digital Holdings (DRCT) hat 'The Generative AI Roadmap' veröffentlicht, den dritten Teil seiner AI-Ausbildungsreihe, der darauf abzielt, Organisationen bei der strategischen und sicheren Implementierung von KI zu unterstützen. Der Leitfaden, entwickelt vom DDH AI Council, führt einen progressiven Rahmen für die KI-Adoption in vier Phasen ein:
- Crawl-Phase: Konzentriert sich auf erste Experimente mit grundlegenden Risikoleitlinien
- Walk-Phase: Implementiert KI für spezifische Anwendungsfälle mit formalen Prozessen
- Run-Phase: Erweitert die Adoption über Abteilungen hinweg mit ROI-Zielen
- Fly-Phase: Integriert KI vollständig in die Kernoperationen
Der Fahrplan, der am 3. April 2025 angekündigt wurde, baut auf den beiden vorherigen eBooks des Unternehmens auf und zielt darauf ab, Organisationen dabei zu helfen, über isolierte KI-Experimente hinaus zu einer unternehmensweiten Adoption überzugehen. Chief Technology Officer Anu Pillai betont die Notwendigkeit einer gezielten KI-Planung, während die VP für Lieferlösungen Christy Nolan die Bedeutung hervorhebt, die KI-Nutzung 'aus den Schatten ins Rampenlicht' zu bringen.
- Third consecutive AI education publication demonstrates thought leadership in AI sector
- Strategic expansion of educational content beyond agencies to all organizations shows market reach growth
- None.
New guide offers a clear framework to help organizations adopt generative AI safely and strategically
With generative AI tools like ChatGPT and GitHub Copilot already integrated into everyday workflows, many businesses navigate adoption without clear guidance. The Generative AI Roadmap addresses this gap by outlining the key phases of AI maturity and offering thoughtful recommendations to support safe, responsible, and high-impact use.
"Through our latest eBook, we are addressing the growing need for intentional AI planning," said Anu Pillai, Chief Technology Officer at Direct Digital Holdings. "We've seen organizations embrace AI piecemeal ways—often without governance or long-term vision. This roadmap helps leaders assess where they are today and build toward a future where AI is not just used but embedded strategically across their operations," said Pillai.
The guide introduces a simple, progressive framework of AI adoption that business leaders can follow to ensure their organization's AI capabilities mature rather than stagnate:
- Crawl Stage: Supporting grassroots experimentation while establishing basic guidelines to mitigate risks around data security and output accuracy
- Walk Stage: Implementing AI for specific high-impact use cases with formalized tool selection and standardized processes
- Run Stage: Expanding AI adoption across departments with cross-functional collaboration, measurable ROI goals, and comprehensive governance
- Fly Stage: Fully integrating AI into core operations with seamless ecosystem orchestration, global scalability, and continuous innovation
"Most organizations are already using AI in some capacity—often without realizing it," said Christy Nolan, VP of Delivery Solutions at Direct Digital Holdings. "This guide is about shifting those use from the shadows into the spotlight. It's about giving leadership the tools and confidence to build policies, track results, and create space for innovation."
The new release builds on the momentum of the company's previous two eBooks, which explored practical AI applications and tools for agencies. With this latest installment, Direct Digital Holdings expands its focus to all organizations, whether they're just starting to explore generative AI or preparing to scale it across the enterprise.
To download The Generative AI Roadmap, visit the DDH AI Council resource center.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Travel & Tourism, Energy, Healthcare, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences.
At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is "Digital advertising built for everyone."
For more information, visit www.directdigitalholdings.com.
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SOURCE Direct Digital Holdings
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