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Orange 142 Launches Emerging Markets Council to Help SMBs Reach Audiences in Mexico and Latin America, Driving International Travel to and from the U.S.

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Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has launched its Emerging Markets Council focused on expanding SMBs' reach into global markets, particularly Latin America and Mexico. The initiative, led by Lindsey Wilkes, aims to provide small and mid-sized businesses with tools and strategies for international market expansion.

The council's approach focuses on regional trends including multigenerational travel and Gen Z consumer preferences. Orange 142 has already demonstrated success with Travel Santa Ana, generating over 3.5 million impressions and 68,818 website clicks through targeted digital campaigns in Mexican cities. The campaign positioned Santa Ana as a cultural destination for Mexican travelers.

Based in Houston, the council brings together Hispanic and Spanish-speaking executives to provide SMBs with data-driven market insights, consulting services, and culturally adapted creative solutions.

Orange 142, una divisione di Direct Digital Holdings (NASDAQ: DRCT), ha lanciato il suo Council sui Mercati Emergenti, concentrandosi sull'espansione delle piccole e medie imprese nei mercati globali, in particolare in America Latina e Messico. L'iniziativa, guidata da Lindsey Wilkes, mira a fornire alle piccole e medie imprese strumenti e strategie per l'espansione nei mercati internazionali.

L'approccio del consiglio si concentra su tendenze regionali, tra cui i viaggi multigenerazionali e le preferenze dei consumatori della Gen Z. Orange 142 ha già dimostrato successo con Travel Santa Ana, generando oltre 3,5 milioni di impression e 68.818 clic sul sito web attraverso campagne digitali mirate in città messicane. La campagna ha posizionato Santa Ana come una destinazione culturale per i viaggiatori messicani.

Con sede a Houston, il consiglio riunisce dirigenti ispanici e di lingua spagnola per fornire alle piccole e medie imprese approfondimenti di mercato basati sui dati, servizi di consulenza e soluzioni creative adattate culturalmente.

Orange 142, una división de Direct Digital Holdings (NASDAQ: DRCT), ha lanzado su Consejo de Mercados Emergentes centrado en ampliar el alcance de las pymes en los mercados globales, especialmente en América Latina y México. La iniciativa, dirigida por Lindsey Wilkes, tiene como objetivo proporcionar a las pequeñas y medianas empresas herramientas y estrategias para la expansión en el mercado internacional.

El enfoque del consejo se centra en tendencias regionales, incluyendo los viajes multigeneracionales y las preferencias de los consumidores de la Generación Z. Orange 142 ya ha demostrado éxito con Travel Santa Ana, generando más de 3.5 millones de impresiones y 68,818 clics en el sitio web a través de campañas digitales dirigidas en ciudades mexicanas. La campaña posicionó a Santa Ana como un destino cultural para los viajeros mexicanos.

Con sede en Houston, el consejo reúne a ejecutivos hispanos y de habla hispana para proporcionar a las pymes información de mercado basada en datos, servicios de consultoría y soluciones creativas adaptadas culturalmente.

오렌지 142는 Direct Digital Holdings (NASDAQ: DRCT)의 자회사로, 중소기업의 글로벌 시장 진출을 확대하는 데 중점을 둔 신흥 시장 위원회를 출범했습니다. 이 이니셔티브는 Lindsey Wilkes가 이끌며, 중소기업에 국제 시장 확장을 위한 도구와 전략을 제공하는 것을 목표로 합니다.

위원회의 접근 방식은 다세대 여행과 Z세대 소비자 선호와 같은 지역 트렌드에 집중하고 있습니다. 오렌지 142는 이미 Travel Santa Ana와 협력하여 멕시코 도시에서 타겟 디지털 캠페인을 통해 350만 회 이상의 노출68,818회의 웹사이트 클릭을 달성하며 성공을 거두었습니다. 이 캠페인은 산타 아나를 멕시코 여행자들을 위한 문화적 목적지로 자리매김했습니다.

휴스턴에 본사를 둔 이 위원회는 히스패닉 및 스페인어 사용 경영진을 모아 중소기업에 데이터 기반 시장 통찰력, 컨설팅 서비스 및 문화적으로 적합한 창의적 솔루션을 제공합니다.

Orange 142, une division de Direct Digital Holdings (NASDAQ: DRCT), a lancé son Conseil des Marchés Émergents axé sur l'expansion de la portée des PME sur les marchés mondiaux, en particulier en Amérique Latine et au Mexique. L'initiative, dirigée par Lindsey Wilkes, vise à fournir aux petites et moyennes entreprises des outils et des stratégies pour l'expansion sur le marché international.

L'approche du conseil se concentre sur les tendances régionales telles que les voyages multigénérationnels et les préférences des consommateurs de la Génération Z. Orange 142 a déjà démontré son succès avec Travel Santa Ana, générant plus de 3,5 millions d'impressions et 68 818 clics sur le site web grâce à des campagnes numériques ciblées dans des villes mexicaines. La campagne a positionné Santa Ana comme une destination culturelle pour les voyageurs mexicains.

Basé à Houston, le conseil réunit des dirigeants hispaniques et hispanophones pour fournir aux PME des informations de marché basées sur les données, des services de conseil et des solutions créatives adaptées culturellement.

Orange 142, eine Tochtergesellschaft von Direct Digital Holdings (NASDAQ: DRCT), hat den Rat für Schwellenmärkte ins Leben gerufen, der sich darauf konzentriert, die Reichweite von KMUs auf globalen Märkten, insbesondere in Lateinamerika und Mexiko, auszubauen. Die Initiative, geleitet von Lindsey Wilkes, zielt darauf ab, kleinen und mittelständischen Unternehmen Werkzeuge und Strategien für die internationale Marktexpansion bereitzustellen.

Der Ansatz des Rates konzentriert sich auf regionale Trends, einschließlich multigenerationalem Reisen und den Vorlieben von Gen Z-Verbrauchern. Orange 142 hat bereits Erfolge mit Travel Santa Ana gezeigt und über 3,5 Millionen Impressionen sowie 68.818 Website-Klicks durch gezielte digitale Kampagnen in mexikanischen Städten erzielt. Die Kampagne positionierte Santa Ana als kulturelles Ziel für mexikanische Reisende.

Mit Sitz in Houston bringt der Rat hispanische und spanischsprachige Führungskräfte zusammen, um KMUs datenbasierte Markteinblicke, Beratungsdienste und kulturell angepasste kreative Lösungen anzubieten.

Positive
  • Successful case study with Travel Santa Ana campaign delivering 3.5M impressions and 68.8K website clicks
  • Strategic expansion into Latin American markets opens new revenue opportunities
  • Specialized focus on Hispanic market leveraging cultural expertise
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  • None.

The initiative empowers small and mid-sized businesses with the innovative tools and strategies to thrive in dynamic international markets

HOUSTON, Jan. 28, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for small and mid-sized businesses (SMBs), today announced the formation of its Emerging Markets Council focused on expanding SMBs' reach into global markets, starting with Latin America, Mexico and other Spanish-speaking regions.

"International markets, particularly Latin America, represent a significant growth opportunity for SMBs," said Maria Vilchez Lowrey, Chief Growth Officer of Direct Digital Holdings. "Through this council, we're creating a pathway for small and mid-sized brands to become international players. By equipping these businesses with insights, resources, and culturally attuned strategies we're enabling them to reach new customers and thrive in these vibrant markets."

Based in Houston, one of the top diverse cities in the country, Orange 142's Emerging Markets Council's 2025 strategic focus will be to provide SMBs with tools and strategies to navigate dynamic markets, creating culturally resonant campaigns that deliver measurable results. Led by Lindsey Wilkes, SVP, Business Development at Orange 142, the council brings together the company's Hispanic and Spanish-speaking executives to guide the initiative's direction. The council's approach will pay particular attention to regional trends such as multigenerational travel, Gen Z consumer preferences including the strong appeal of immersive and the unique dynamic where one decision-maker often influences large family group choices.

Orange 142 has already demonstrated success in this space working with brands to connect with Hispanic consumers in Mexico, including Travel Santa Ana, we helped increase visibility, boost tourism, and promote their cultural relevance. The company recently delivered an award-winning strategy, positioning Santa Ana as a must-visit destination for Mexican travelers. Through a targeted digital campaign across key cities like Mexico City, Guadalajara, and Monterrey, Orange 142 leveraged behavioral audience insights, creative direction, and robust media strategies, to generate over 3.5 million impressions, 68,818 website clicks, and increased awareness of Santa Ana as a vibrant cultural destination. Read case study.

"Expanding into international markets, particularly Latin America, is not just a strategic priority for 2025—it's a chance to build lasting connections with multicultural audiences and transform local businesses into global brands," said Lindsey Wilkes, SVP, Business Development, and newly appointed leader of the Emerging Markets Council at Orange 142. "Through our Emerging Markets Council, we are committed to helping businesses navigate these markets while tapping into cultural insights and fresh strategies to create campaigns that truly connect and deliver results."

The council will equip SMBs with data-driven market insights, tailored consulting services, and creative solutions adapted for cultural nuances. Through its programmatic advertising expertise and multicultural marketing strategies, Orange 142 aims to help businesses establish meaningful connections with these audiences while strengthening their global presence.

For more information about Orange 142's Emerging Markets Council and international marketing services, visit our newly launched Spanish-language webpage.

About Orange 142

Orange 142 is a digital marketing and advertising company with offices across the US. We service marketers and agencies. We are part of Direct Digital Holding, the ninth Black-owned company to go public.

We help marketers of all sizes grow their reach and revenue through data-driven media strategies. We also partner with agencies and execute campaigns on behalf of their clients.

Our team of experts has a deep understanding of the digital landscape and the latest advertising and marketing technologies. We work closely with our clients to develop and execute custom advertising and marketing campaigns that meet specific goals.

We are committed to providing our clients with the highest level of service and transparency. We believe that open communication and collaboration are essential to the success of every advertising and marketing initiative.

About Direct Digital Holdings

Direct Digital Holdings (Nasdaq: DRCT) brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within the general market and multicultural media properties. The Company's buy-side platform, Orange 142, delivers significant ROI for middle-market advertisers by providing data-optimized programmatic solutions for businesses in sectors ranging from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions generate billions of impressions per month across display, CTV, in-app, and other media channels.

Direct Digital Holdings Logo (PRNewsfoto/Direct Digital Holdings)

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SOURCE Direct Digital Holdings

FAQ

What is Orange 142's Emerging Markets Council's main focus for 2025?

The council's 2025 strategic focus is to provide SMBs with tools and strategies to navigate dynamic markets in Latin America and Mexico, creating culturally resonant campaigns that deliver measurable results.

What results did DRCT's Orange 142 achieve with the Travel Santa Ana campaign in Mexico?

The campaign generated over 3.5 million impressions and 68,818 website clicks through targeted digital campaigns in key Mexican cities including Mexico City, Guadalajara, and Monterrey.

Who leads Orange 142's Emerging Markets Council?

The Emerging Markets Council is led by Lindsey Wilkes, SVP of Business Development at Orange 142.

What services does DRCT's Orange 142 Emerging Markets Council offer to SMBs?

The council offers data-driven market insights, tailored consulting services, and creative solutions adapted for cultural nuances, focusing on programmatic advertising and multicultural marketing strategies.

Which markets is DRCT's Orange 142 targeting through its Emerging Markets Council?

The council is primarily targeting Latin America, Mexico, and other Spanish-speaking regions for international market expansion.

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