Welcome to our dedicated page for Diageo plc news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo plc stock.
Diageo plc (symbol: DEO) is a leading British multinational company in the alcoholic beverages industry, headquartered in London, England. Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo excels in producing and marketing premium spirits, beer, and wine globally. Operating from 132 sites worldwide, it ranks among the top producers of branded premium spirits, comparable to Kweichow Moutai in terms of revenue.
Diageo's diverse portfolio includes renowned brands such as Johnnie Walker blended scotch, Smirnoff vodka, Crown Royal Canadian whiskey, Captain Morgan rum, Casamigos tequila, Tanqueray gin, Baileys Irish Cream, and Guinness stout. The company also holds a 34% stake in Moet Hennessy, a premium champagne and cognac manufacturer, and a 56% stake in United Spirits, India's leading spirits company.
Diageo's commitment to innovation and quality is evident in its recent projects. For example, the nationwide campaign “The 19th Hole with Blade and Bow” in collaboration with professional golfer Wyndham Clark, aims to enhance the golfing experience with premium bourbon. Furthermore, Diageo's Smirnoff ICE brand is actively promoting a new initiative called “Smirnoff ICE Surpr-ICES” to celebrate spontaneity and boldness at major festivals.
Financially, Diageo is robust, with listings on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). The company continues to demonstrate strong growth and profitability, driven by a global strategy that includes market expansions and innovations. Recent executive changes, such as the appointment of Nik Jhangiani as the new Chief Financial Officer, reflect Diageo's strategic focus on financial efficiency and growth.
Diageo is also committed to sustainability and responsible drinking. The company's global responsible drinking resource, DRINKiQ, offers extensive information and initiatives promoting responsible alcohol consumption.
With a broad global footprint and a diverse brand portfolio, Diageo remains a significant player in the beverage alcohol industry. For more information about Diageo, visit www.diageo.com.
Ketel One Family Made Vodka has become the world's first spirits brand to implement accessible QR codes (AQRs) on its packaging. This innovation, available on their ready-to-serve cocktails, allows easier product identification and access to information for consumers who are blind or have low vision. The AQRs can be detected by accessibility apps like Microsoft Seeing AI, Be My Eyes, and Envision, providing text-to-speech information about the product, allergens, and even recipe suggestions.
The AQRs will be found on Ketel One Vodka's bottled Espresso Martini and Cosmopolitan products from The Cocktail Collection, set to hit shelves this month. This initiative aligns with Ketel One's commitment to inclusivity and advancing cocktail culture. Carl Nolet Jr., 11th generation family member, expressed pride in this innovation, which aims to provide greater choice for all consumers through accessible product information.
Bulleit Frontier Whiskey launches its largest US brand campaign, 'We Aren't Made To Be Still', emphasizing relentless experimentation and innovation in American whiskey. The campaign features 15-second vignettes showcasing restlessness and movement, rolling out across various media platforms. It aligns with Bulleit's recent product innovations, including Bulleit American Single Malt, Rye 12 Year Old, and Batch 8 Barrel Strength Bourbon.
The brand's commitment to sustainability is highlighted through its use of recycled glass bottles and carbon-neutral distillery operations. Bulleit's history of experimentation is exemplified by its Frontier Works platform, which created the world's largest 3D printed bar in 2018. The campaign aims to connect with consumers who embody the 'Frontier mindset' and push boundaries in various fields, including food culture.
Mr Black Espresso Martini Fest returns for its third year from September 19-29, 2024, featuring over 250 bars nationwide. The event celebrates the Espresso Martini's rising popularity, which has seen a 50% growth over the previous year and is now the fourth most popular cocktail in the US. Mr Black Cold Brew Coffee Liqueur, known for its rich flavor and smooth finish, is the key ingredient in these cocktails.
The festival showcases both classic recipes and innovative twists, with participating venues in major cities like New York, Los Angeles, Austin, and Miami. Special events, tastings, and demonstrations will be offered, providing an immersive experience for attendees. The festival aims to highlight the versatility of the Espresso Martini and the artistry of mixology.
Captain Morgan, the Official Spiced Rum Sponsor of the NFL, is launching year two of its 'Follow the Captain' scavenger hunt. This epic adventure offers fans the chance to win legendary prizes throughout the NFL season and beyond. Participants can join by scanning QR codes at various locations, including bars, liquor stores, and stadiums.
The campaign kicks off with a unique 'sailgate' event in NYC on September 26, featuring Super Bowl champion Victor Cruz and a performance by rapper Aminé. Throughout the season, Captain Morgan will offer experiences like VIP stadium tours, meet-and-greets with NFL legends, and prime game seats. The ultimate prize is a trip to Super Bowl LIX in New Orleans.
Captain Morgan is also planning special events around Friendsgiving, a -edition merchandise collaboration, and a significant presence in New Orleans during Super Bowl week. The campaign aims to enhance the gameday experience for fans across various sports, not just NFL.
Johnnie Walker, the world's top blended Scotch whisky, is launching a series of partnerships to attract new whisky drinkers and expand its cultural impact. As the Official Spirits Partner of the 76th Emmy® Awards, the brand is collaborating with Emmy-winning actor Ebon Moss-Bachrach, chef Courtney Storer, and mixologist Charles Joly to create unique Blue Label cocktail pairings.
The trio has developed three unexpected pairings: a Caramelized Onion Burger with 'Elegance In Motion' cocktail, Steak Frites Bite with 'Dressed For Success' cocktail, and a Chicago-Style Burger with 'Lights, Coffee, Action!' cocktail. These pairings aim to showcase Blue Label's versatility and redefine whisky occasions.
Johnnie Walker is also introducing the 'Blue List', a curated selection of bars and restaurants nationwide where fans can enjoy these inspired pairings. The brand's initiative seeks to position Blue Label as a staple for both momentous milestones and everyday celebrations.
Crown Royal, the Official Whisky Sponsor of the NFL, launches its 'Kick Off with Crown' (KOWC) program for the fourth year with the unveiling of the Crown Royal Rig. This 18-wheeler will tour 10 NFL cities, offering fans an epic tailgate experience while supporting the military charity Packages from Home. The tour kicks off on September 5th at GEHA Field at Arrowhead Stadium with Chiefs super fan Rob Riggle and NFL Hall-Of-Famer Tony Gonzalez.
Fans can participate in the Purple Bag Project, track bags packed, and enter the Crown Royal Rig Super Bowl Sweepstakes for a chance to win Super Bowl LIX tickets at kickoffwithcrown.com. The campaign aims to spread generosity and give back to military personnel through its partnership with Packages from Home.
Baileys introduces a new -edition Cinnamon Churros Irish Cream Liqueur, blending smooth Irish Cream, Irish Whisky, cinnamon, and vanilla notes. This innovative product transforms the classic churro pastry into a sippable treat, aligning with Baileys' 50th anniversary of championing adult indulgence. The launch is accompanied by a 'Don't Churro Solo' campaign, encouraging shared experiences. Available now at a suggested retail price of $24.99 for a 750ml bottle, while supplies last. The release showcases Diageo's (NYSE: DEO) continued innovation in the spirits market, potentially impacting its market position and sales in the liqueur category.
Tequila Don Julio has partnered with Mexican-American fashion designer Willy Chavarria to release a -edition Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle. The collaboration celebrates Mexican culture and heritage, particularly focusing on the Día de Muertos holiday. Chavarria's design incorporates his signature style with roses and classic Mexican iconography.
The Tequila Don Julio 70 Añejo Cristalino, first launched in 2012, is aged for 18 months in American white oak barrels and undergoes a unique charcoal filtration process. This results in a crystal-clear appearance while maintaining the rich complexities of an Añejo tequila. The -edition bottle will be available nationwide for an SRP of $69.99 for a 750ml bottle.
Diageo introduces The Crown Royal Whisky Sour Cocktail with Black Cherry, the seventh addition to The Cocktail Collection, just in time for football season. This ready-to-serve cocktail aims to bring bartender-quality drinks to game day celebrations and home parties. The launch partners with NFL players' wives and girlfriends (WAGs), starting with Sydney Warner, to capitalize on their growing influence in football fandom.
The new cocktail, crafted with blended Canadian whisky, lemon juice, and black cherry flavors, offers a balanced Whisky Sour with a 20% ABV. Available in 350 mL (SRP: $13.99) and 750 mL (SRP: $25.99) sizes, it's designed for easy serving at tailgates and watch parties. Diageo is also collaborating with VOX Media's SB Nation, The Cut, and PS. on 'Her Playbook,' a content series redefining game day viewing for the new generation of football fans.
Smirnoff SMASH Vodka Soda, part of Diageo (NYSE: DEO), is launching a fall 'SMASH' Pickleball Series, starting with NOLA Pickle Fest featuring football legend Drew Brees. The series will expand to Illinois, Michigan, and Arizona, partnering with local celebrities. This initiative follows the successful Smirnoff SMASH Pickle Bowl in February.
Smirnoff SMASH Vodka Soda, available in four flavors (Watermelon Lime, Pineapple Orange, Raspberry Peach, and Strawberry Dragon Fruit), is capitalizing on the growing popularity of pickleball. The product, with 100 calories per can, is sold in variety packs at $17.99 for a 12-pack or $8.99 for a 6-pack.
This marketing campaign aims to boost brand visibility and sales by associating with the trendy sport of pickleball, potentially impacting Diageo's revenue in the ready-to-drink (RTD) beverage segment.
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