Diageo Stock Price, News & Analysis

Johnnie Walker, the world's leading Scotch Whisky brand, has launched Johnnie Walker Vault, a new global luxury platform focused on exclusive blending artistry. The initiative is centered around Master Blender Dr. Emma Walker's expertise, operating from a creative space beneath Johnnie Walker Princes Street in Edinburgh that houses 500 carefully selected rare whiskies.

The platform introduces a Private Blend experience starting at £50,000, offering customers personalized whisky blends created by Dr. Walker herself. The package includes luxury accommodations at Gleneagles Hotel, Michelin Star dining, and a custom Baccarat crystal decanter containing their unique blend. Each creation will be documented in the Vault's archive for future commissions.

The initiative will expand through luxury collaborations, with the first partnership featuring a couture fashion artist, to be announced in Spring 2025. The Vault represents Diageo's strategic move to meet evolving luxury consumer demands through personalization and exceptional products.

The 8 Seconds Rodeo is expanding its 2025 program to two major cities, featuring events in Portland (June 15th) and Philadelphia (October 11th), each expecting 8,000 fans. The rodeo will showcase Black cowboys competing in Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin' for a $60,000 prize pool.

Hosted by comedienne X Mayo, the event will feature notable athletes including the Bluebird Riders (11 and 13-year-old barrel racing sisters), Tank Adams (Oklahoma bull rider), and Au'vion Horton from Arkansas. The rodeo has secured partnerships with Crown Royal, offering a $10,000 award per event to organizations supporting Black cowboys, and Tecovas, supporting the expansion of western audience.

The event also includes athlete development initiatives, hosting bull riding and bareback riding clinics in Oregon with free professional instruction to support young rodeo athletes.

Guinness has launched the 'Lovely Day Project,' a nationwide initiative seeking authentic stories of people celebrating together over pints, starting this St. Patrick's Day 2025. Participants can share their celebration photos through POV's platform for a chance to be featured in upcoming Guinness advertisements and billboards.

The company announced several St. Patrick's Day initiatives including: a 40-day giveaway sweepstakes with a grand prize trip to London's Open Gate Brewery; partnership with Dermot Kennedy's Misneach Festival in Boston; participation in major city parades; sponsorship of Chicago River dyeing; and special events at Guinness Open Gate Breweries in Chicago and Baltimore. Additionally, Guinness is collaborating with PopUp Bagels to offer a -edition 'Stout Schmear' cream cheese and partnering with Victor Victor Worldwide for an Irish pub culture pop-up in New York.

Diageo (DEO) has unveiled Fanged Pursuit, a new 17-year-aged Kentucky Straight Bourbon Whiskey under its Orphan Barrel collection. This -edition release, priced at $200 per 750mL, marks the collection's first North American non-chill filtered whiskey.

The bourbon features a mashbill of 68-74% corn, 18-22% rye, and 8-10% malted barley. The non-chill filtering process retains fats, proteins, and oils, enhancing the whiskey's flavor profile, which includes notes of vanilla, red cherries, honey, toasted oak, orchard fruits, and spices.

The product launched exclusively in the U.S. on March 1, 2025, available through select spirits retailers nationwide and ReserveBar. The release is a one-time production, emphasizing its exclusive nature in the premium spirits market.

Perfect Moment (NYSE American: PMNT), the luxury skiwear and lifestyle brand, will attend the 37th Annual ROTH Conference at The Laguna Cliffs Marriott in Dana Point, California, on March 16-18, 2025.

Co-founder and chairman Max Gottschalk will conduct one-on-one meetings with analysts and investors on March 17-18, discussing the company's expansion into the global luxury outerwear market. Key developments include:

• Introduction of year-round products and anticipated Summer 2025 Collection
• Opening of seasonal retail stores in New York and London
• Establishment of new U.S. distribution center
• Engagement with strategic sales agencies globally
• Appointment of new senior leadership
• Launch of global co-marketing campaign with Diageo

Gottschalk will also participate in an industry panel discussion on 'Strategies for Emerging Outdoor and Active Lifestyle Brands,' hosted by ROTH analyst Matthew Koranda.

Perfect Moment (NYSE American: PMNT) announced that co-founder and chairman Max Gottschalk has purchased 51,000 shares of company stock in the open market on February 25, 2025. This acquisition increases his beneficial ownership with co-founder Jane Gottschalk to approximately 4.1 million shares, representing 24.3% of shares outstanding.

The luxury skiwear brand has been expanding beyond its core winter collection through:

• Introduction of year-round products across new categories
• Opening seasonal retail stores in New York and London
• Establishing new top-tier sales agencies globally
• Setting up a U.S. distribution center to lower costs and improve margins
• Appointing new senior leadership with luxury brand experience
• Launching a global co-marketing campaign with Diageo

Bulleit Frontier Whiskey has launched its first-ever Bottled-in-Bond bourbon, distilled in Spring 2017 at their Shelbyville, Kentucky facility. This seven-year-aged expression, bottled at 100 proof, adheres to the strict standards of the Bottled-in-Bond Act of 1897 and features the brand's signature high-rye mash bill.

The bourbon has earned a 91-point rating at the 2024 International Wine & Spirits Competition. It offers aromas of spice and toasted oak, with maple sweetness and nutmeg warmth on the palate, finishing with smooth butterscotch notes.

The release will be available nationwide starting February 2025 at a suggested retail price of $54.99 for a 750ml bottle. This expression will continue as a -time release, with timing determined by The Bulleit blending team.

Ketel One Vodka and Tanqueray Gin have announced a partnership with Max and HBO for the third season of The White Lotus. The collaboration, titled 'Sip into The White Lotus,' features series-inspired cocktails, a Thailand destination giveaway, immersive events, and engaging content launching February 16, 2025.

The partnership includes an original short film starring Patrick Schwarzenegger, showcasing The White Lotus Vesper Martini. Two exclusive cocktails have been created: The White Lotus Vesper Martini, combining Ketel One Vodka and Tanqueray Gin with French white wine aperitif and lychee liqueur, and The White Lotus Punch, featuring tropical flavors.

-edition cocktail kits are available for purchase, and fans can enter a sweepstakes to win a luxury hotel trip to Thailand through April 6, 2025. Watch parties with branded kits will be held in key U.S. markets throughout the season.

Smirnoff, the Official Vodka of the NFL, announces 'The Longest Tailgate' event for Super Bowl LIX in New Orleans, featuring a massive 60-foot tailgate truck and multiple fan experiences. The centerpiece is a 15,000-pound truck built with over 37,000 bolts in six weeks, capable of holding 526,500 BBQ wings or 16,200 cheesesteaks.

The event includes a performance by Flo Rida, a live recording of Chris Long's 'Green Light' podcast, appearances by NFL legends Vernon Davis and Warrick Dunn, and culinary offerings by Celebrity Chef David Rose. Additional activities include 'A Night of Pride with GLAAD' featuring Big Freedia, an NFL Game Day Experience at Caesars Superdome, and a partnership with DraftKings for exclusive weekend events.