Celebrating All Shot Callers: 21SEEDS & Danielle Robay Launch Shot Callers Game For Women's History Month
21SEEDS, the female-founded infused tequila brand, has launched 'Shot Callers', a conversation card game created in collaboration with media personality Danielle Robay for Women's History Month. The game features 49 thought-provoking questions designed to foster connections while enjoying 21SEEDS cocktails.
The game represents the brand's three tequila varietals - Valencia Orange, Cucumber Jalapeño, and Grapefruit Hibiscus (SRP $32.99). According to a OnePoll study, 72% of Americans view friend time as therapy sessions, and the game aims to strengthen adult relationships through interactive play.
Shot Callers is available at participating venues serving 21SEEDS and through the brand's website. The initiative celebrates women supporting women, featuring prompts about dating stories, celebrity closets, and life lessons, combined with the brand's easy-to-make cocktails like Spicy Seed Margarita and Paloma.
21SEEDS, il marchio di tequila infusa fondato da donne, ha lanciato 'Shot Callers', un gioco di carte per conversazioni creato in collaborazione con la personalità dei media Danielle Robay per il Mese della Storia delle Donne. Il gioco presenta 49 domande stimolanti progettate per favorire connessioni mentre si gustano i cocktail 21SEEDS.
Il gioco rappresenta le tre varietà di tequila del marchio - Valencia Orange, Cucumber Jalapeño e Grapefruit Hibiscus (prezzo consigliato $32.99). Secondo uno studio di OnePoll, il 72% degli americani considera il tempo trascorso con gli amici come sessioni di terapia, e il gioco mira a rafforzare le relazioni tra adulti attraverso il gioco interattivo.
Shot Callers è disponibile presso i locali partecipanti che servono 21SEEDS e attraverso il sito web del marchio. L'iniziativa celebra le donne che supportano altre donne, presentando spunti su storie di appuntamenti, armadi di celebrità e lezioni di vita, combinati con i cocktail facili da preparare del marchio come Spicy Seed Margarita e Paloma.
21SEEDS, la marca de tequila infusionada fundada por mujeres, ha lanzado 'Shot Callers', un juego de cartas para conversaciones creado en colaboración con la personalidad de los medios Danielle Robay para el Mes de la Historia de la Mujer. El juego presenta 49 preguntas que invitan a la reflexión, diseñadas para fomentar conexiones mientras disfrutas de los cócteles 21SEEDS.
El juego representa las tres variedades de tequila de la marca - Valencia Orange, Cucumber Jalapeño y Grapefruit Hibiscus (precio sugerido $32.99). Según un estudio de OnePoll, el 72% de los estadounidenses considera el tiempo con amigos como sesiones de terapia, y el juego tiene como objetivo fortalecer las relaciones adultas a través del juego interactivo.
Shot Callers está disponible en los lugares participantes que sirven 21SEEDS y a través del sitio web de la marca. La iniciativa celebra a las mujeres que apoyan a otras mujeres, presentando preguntas sobre historias de citas, armarios de celebridades y lecciones de vida, combinadas con los cócteles fáciles de preparar de la marca como Spicy Seed Margarita y Paloma.
21SEEDS, 여성 창립의 인퓨즈드 테킬라 브랜드가 'Shot Callers'를 출시했습니다. 이 대화 카드 게임은 여성 역사 월을 기념하기 위해 미디어 인물 Danielle Robay와 협력하여 만들어졌습니다. 이 게임은 21SEEDS 칵테일을 즐기면서 관계를 촉진하기 위해 설계된 49개의 생각을 자극하는 질문을 포함하고 있습니다.
이 게임은 브랜드의 세 가지 테킬라 품종 - Valencia Orange, Cucumber Jalapeño, Grapefruit Hibiscus (권장 소매가 $32.99)을 나타냅니다. OnePoll 연구에 따르면, 미국인의 72%가 친구와의 시간을 치료 세션으로 보고 있으며, 이 게임은 상호 작용을 통해 성인 관계를 강화하는 것을 목표로 하고 있습니다.
Shot Callers는 21SEEDS를 제공하는 참여 장소와 브랜드 웹사이트를 통해 구매할 수 있습니다. 이 이니셔티브는 여성이 여성을 지원하는 것을 축하하며, 데이트 이야기, 유명인 옷장, 인생 교훈에 대한 질문을 포함하고, Spicy Seed Margarita 및 Paloma와 같은 브랜드의 간편한 칵테일과 결합되어 있습니다.
21SEEDS, la marque de tequila infusée fondée par des femmes, a lancé 'Shot Callers', un jeu de cartes de conversation créé en collaboration avec la personnalité médiatique Danielle Robay pour le Mois de l'Histoire des Femmes. Le jeu comprend 49 questions stimulantes conçues pour favoriser les connexions tout en dégustant des cocktails 21SEEDS.
Le jeu représente les trois variétés de tequila de la marque - Valencia Orange, Cucumber Jalapeño et Grapefruit Hibiscus (prix conseillé $32.99). Selon une étude de OnePoll, 72% des Américains considèrent le temps passé avec des amis comme des séances de thérapie, et le jeu vise à renforcer les relations adultes grâce à un jeu interactif.
Shot Callers est disponible dans les établissements participants servant 21SEEDS et sur le site web de la marque. L'initiative célèbre les femmes qui soutiennent d'autres femmes, avec des questions sur des histoires de rendez-vous, des garde-robes de célébrités et des leçons de vie, combinées avec les cocktails faciles à préparer de la marque comme Spicy Seed Margarita et Paloma.
21SEEDS, die von Frauen gegründete Infused-Tequila-Marke, hat 'Shot Callers' lanciert, ein Gesprächskartenspiel, das in Zusammenarbeit mit der Medienpersönlichkeit Danielle Robay zum Monat der Frauengeschichte entwickelt wurde. Das Spiel enthält 49 zum Nachdenken anregende Fragen, die darauf abzielen, Verbindungen zu fördern, während man die Cocktails von 21SEEDS genießt.
Das Spiel repräsentiert die drei Tequila-Sorten der Marke - Valencia Orange, Cucumber Jalapeño und Grapefruit Hibiscus (UVP $32.99). Laut einer Studie von OnePoll betrachten 72% der Amerikaner die Zeit mit Freunden als Therapiesitzungen, und das Spiel zielt darauf ab, erwachsene Beziehungen durch interaktives Spiel zu stärken.
Shot Callers ist in teilnehmenden Lokalen erhältlich, die 21SEEDS anbieten, sowie über die Website der Marke. Die Initiative feiert Frauen, die Frauen unterstützen, und bietet Anregungen zu Dating-Geschichten, Promi-Schränken und Lebenslektionen, kombiniert mit den einfach zuzubereitenden Cocktails der Marke wie Spicy Seed Margarita und Paloma.
- Brand expansion into gaming/entertainment category with new product launch
- Strategic timing with Women's History Month for marketing impact
- Partnership with established media personality enhances brand visibility
- None.
The 21SEEDS x Question Everything Shot Callers Game combines hilarious thought-provoking questions and effortless cocktails to create connections and meaningful memories
The launch is timed for Women's History Month as a celebration of women supporting women and calling the shots—just like the brand's founders Kat Hantas, Nicole Hantas-Emmanuel, and Sarika Singh, along with Danielle Robay and the many incredible female fans of 21SEEDS.
A OnePoll study found that
"My whole career is based on harnessing the power of conversation through intriguing questions and elevating women in business," said Danielle Robay. "I've long loved 21SEEDS as a female-founded brand created to enjoy with friends. It was a no-brainer to partner on a game together to bring laughter, discussion, and fun to a night with effortless cocktails."
The brightly colored Shot Callers playing cards representing the three varietals of the industry-leading infused tequila - Valencia Orange, Cucumber Jalapeño, and Grapefruit Hibiscus - incite conversation with hilarious prompts bound to create endless fun at home. Shot Callers empowers all players to be ready to call the shots in every aspect of their lives.
Players can expect 49 questions and prompts that include:
- Share your most embarrassing or hilarious dating story
- What celebrity's closet would you love to raid?
- What's the most important lesson you've learned in the past 5 years?
"We know that 21SEEDS fans love to catch up and bond with friends over our easy-to-make cocktails like our Spicy Seed Margarita or Paloma, so we created Shot Callers to spark that experience," said Adrienne Cuschieri, Brand Director of 21SEEDS. "21SEEDS makes cocktail-making effortless, so our fans can focus on making memories with friends."
The 21SEEDS x Question Everything Shot Callers game is available at participating accounts serving 21SEEDS and on 21SEEDS.com.
For more information about 21SEEDS Infused Tequila, and to grab a bottle of 21SEEDS in their three varietals Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange (SRP
21SEEDS encourages all 21+ consumers to enjoy their easy-to-mix cocktails responsibly.
About 21SEEDS Infused Tequila
21SEEDS Infused Tequila was founded in 2019 by visionary female entrepreneurs Kat Hantas, Nicole Hantas-Emanuel, and Sarika Singh. Driven by a desire for a smooth, flavor-rich spirit that marries simplicity with unparalleled taste, 21SEEDS has emerged as an award-winning tequila infused with real fruit juice. The brand stands as a beacon of diversity, inclusivity, and unbridled joy, inviting individuals worldwide to gather, connect, and create indelible memories with exceptional 21SEEDS cocktails crafted for every occasion.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
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SOURCE 21SEEDS
FAQ
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