Introducing the Guinness Lovely Day Project
Guinness has launched the 'Lovely Day Project,' a nationwide initiative seeking authentic stories of people celebrating together over pints, starting this St. Patrick's Day 2025. Participants can share their celebration photos through POV's platform for a chance to be featured in upcoming Guinness advertisements and billboards.
The company announced several St. Patrick's Day initiatives including: a 40-day giveaway sweepstakes with a grand prize trip to London's Open Gate Brewery; partnership with Dermot Kennedy's Misneach Festival in Boston; participation in major city parades; sponsorship of Chicago River dyeing; and special events at Guinness Open Gate Breweries in Chicago and Baltimore. Additionally, Guinness is collaborating with PopUp Bagels to offer a -edition 'Stout Schmear' cream cheese and partnering with Victor Victor Worldwide for an Irish pub culture pop-up in New York.
Guinness ha lanciato il 'Lovely Day Project', un'iniziativa nazionale che cerca storie autentiche di persone che celebrano insieme con dei pint, a partire dal St. Patrick's Day 2025. I partecipanti possono condividere le foto delle loro celebrazioni attraverso la piattaforma di POV per avere la possibilità di essere presentati nelle prossime pubblicità e cartelloni di Guinness.
L'azienda ha annunciato diverse iniziative per il St. Patrick's Day, tra cui: un concorso a premi di 40 giorni con un viaggio premio alla Open Gate Brewery di Londra; una partnership con il Misneach Festival di Dermot Kennedy a Boston; partecipazione alle parate delle grandi città; sponsorizzazione della colorazione del fiume Chicago; e eventi speciali presso le Guinness Open Gate Breweries di Chicago e Baltimora. Inoltre, Guinness sta collaborando con PopUp Bagels per offrire una crema di formaggio 'Stout Schmear' in edizione limitata e sta collaborando con Victor Victor Worldwide per un pop-up sulla cultura dei pub irlandesi a New York.
Guinness ha lanzado el 'Lovely Day Project', una iniciativa nacional que busca historias auténticas de personas celebrando juntas con cervezas, comenzando este Día de San Patricio 2025. Los participantes pueden compartir fotos de sus celebraciones a través de la plataforma de POV para tener la oportunidad de ser presentados en los próximos anuncios y carteles de Guinness.
La compañía anunció varias iniciativas para el Día de San Patricio, incluyendo: un sorteo de 40 días con un gran premio de un viaje a la Open Gate Brewery de Londres; una asociación con el Misneach Festival de Dermot Kennedy en Boston; participación en desfiles de grandes ciudades; patrocinio de la coloración del río Chicago; y eventos especiales en las Guinness Open Gate Breweries en Chicago y Baltimore. Además, Guinness está colaborando con PopUp Bagels para ofrecer un queso crema 'Stout Schmear' en edición limitada y asociándose con Victor Victor Worldwide para un pop-up sobre la cultura de los pubs irlandeses en Nueva York.
기네스는 'Lovely Day Project'를 시작했습니다. 이는 2025년 세인트 패트릭스 데이부터 함께 맥주를 즐기며 축하하는 사람들의 진솔한 이야기를 찾는 전국적인 이니셔티브입니다. 참가자들은 POV 플랫폼을 통해 축하 사진을 공유하여 다가오는 기네스 광고와 광고판에 소개될 기회를 가질 수 있습니다.
회사는 세인트 패트릭스 데이를 위한 여러 가지 이니셔티브를 발표했습니다. 여기에는 런던의 Open Gate Brewery로 가는 여행이 포함된 40일 경품 추첨; 보스턴의 Dermot Kennedy의 Misneach Festival과의 파트너십; 주요 도시 퍼레이드 참가; 시카고 강 염색 후원; 그리고 시카고와 볼티모어의 기네스 Open Gate Brewery에서의 특별 이벤트가 포함됩니다. 또한 기네스는 PopUp Bagels와 협력하여 한정판 'Stout Schmear' 크림 치즈를 제공하고, 뉴욕에서 아일랜드 펍 문화 팝업을 위해 Victor Victor Worldwide와 파트너십을 맺고 있습니다.
Guinness a lancé le 'Lovely Day Project', une initiative nationale qui recherche des histoires authentiques de personnes célébrant ensemble autour de pintes, à partir de ce Jour de la Saint-Patrick 2025. Les participants peuvent partager leurs photos de célébration via la plateforme de POV pour avoir la chance d'être présentés dans les prochaines publicités et panneaux d'affichage de Guinness.
L'entreprise a annoncé plusieurs initiatives pour le Jour de la Saint-Patrick, notamment : un concours de cadeaux de 40 jours avec un grand prix d'un voyage à la Open Gate Brewery de Londres ; un partenariat avec le Misneach Festival de Dermot Kennedy à Boston ; participation aux défilés des grandes villes ; parrainage de la teinture de la rivière Chicago ; et des événements spéciaux dans les Guinness Open Gate Breweries à Chicago et Baltimore. De plus, Guinness collabore avec PopUp Bagels pour offrir un fromage à la crème 'Stout Schmear' en édition limitée et s'associe avec Victor Victor Worldwide pour un pop-up sur la culture des pubs irlandais à New York.
Guinness hat das 'Lovely Day Project' ins Leben gerufen, eine landesweite Initiative, die authentische Geschichten von Menschen sucht, die gemeinsam über Bier anstoßen, beginnend mit dem St. Patrick's Day 2025. Teilnehmer können ihre Feierfotos über die Plattform von POV teilen, um die Chance zu haben, in kommenden Guinness-Werbung und Plakaten vorgestellt zu werden.
Das Unternehmen kündigte mehrere Initiativen zum St. Patrick's Day an, darunter: ein 40-tägiges Gewinnspiel mit einer Hauptgewinntreise zur Open Gate Brewery in London; eine Partnerschaft mit Dermot Kennedys Misneach Festival in Boston; Teilnahme an großen Stadtparaden; Sponsoring der Färbung des Chicago River; und spezielle Veranstaltungen in den Guinness Open Gate Breweries in Chicago und Baltimore. Darüber hinaus arbeitet Guinness mit PopUp Bagels zusammen, um einen limitierten 'Stout Schmear' Frischkäse anzubieten, und kooperiert mit Victor Victor Worldwide für einen Pop-up zur irischen Pub-Kultur in New York.
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Guinness is looking for real stories of people coming together over pints. This St. Patrick's Day, share photos of your celebrations — and we might feature your story in our upcoming project.
Introducing the Guinness Lovely Day Project, a coast-to-coast search to celebrate and share what brings people together over pints. Starting this St. Patrick's Day, snap and share photos of your celebrations with Guinness, and we might feature you and your friends in our next ad!
"Guinness is made by our brewers, but it's always been brought to life by the people who enjoy it," said Joyce He, Vice President, Guinness. "We want to find and tell the real stories of the people behind the pints, and highlight what a 'Lovely Day for a Guinness' really looks like. I know we will uncover an incredible range of moments filled with genuine fun, connection, and celebration — what St. Patrick's Day is all about!"
Guinness has partnered with POV to help you quickly and easily snap and share your St. Patrick's Day celebrations with us. Simply scan the QR code if you see it in the wild, or visit pov.camera/guinness to add your photos to our official Guinness St. Patrick's Day camera roll. In addition to posting these moments to @GuinnessUS social handles, and even putting some on billboards, we might feature your story in our new commercial later this year.
As part of this ongoing nationwide search, Guinness will travel to every corner of the country to uncover and share particularly unexpected moments of connection, aiming to create a vibrant portrait of communities coming together to do what they love. Stay tuned for more soon.
Beyond the launch of the Guinness Lovely Day Project, Guinness is bringing the best St. Patrick's Day vibes wherever you are:
- 40 Days of Guinness Giveaways: To count down to St. Patrick's Day, Guinness is hosting a consumer giveaway sweepstakes, with different prizes up for grabs every day – including a grand prize trip to the new Open Gate Brewery in
London . Visit cheers.guinness.com/st-patricks-day-countdown to enter for a chance to win. - Misneach Festival: Guinness is partnering with Dermot Kennedy's new annual global music festival, Misneach, in celebration of
Ireland's rich music history. Stay tuned to our social channels for a chance to win tickets at the statesideBoston, MA shows, St. Patrick's Day week! - America's Most Storied Parades: Guinness will march in dozens of parades across the country, including in
New York City ,Boston ,Chicago , Savannah, andSan Francisco . Chicago's Annual River Dyeing Festivities: On March 16, Guinness will once again be the official sponsor of the annual Chicago River dyeing, in partnership with our good friends at the Chicago Plumbers Union.- Guinness Open Gate Brewery Chicago: Our home in the Midwest will host live music, amazing food, dancers, and entertainers. Serving our St. Patrick's Day brews (Irish Breakfast Amber and Clover Honey Ale), all month long. Come in for a pint, a bite or some custom merchandise to celebrate the holiday in
Chicago . - Guinness Open Gate Brewery Baltimore: Guinness' home on the East Coast is bringing back a fan favorite: the Irish Village. From March 1-17, you'll find custom merchandise, local vendors, and immersive experiences out on the great lawn.
- Pop-Up Bagels: Guinness is teaming up with PopUp Bagels to bring you a limited-edition cream cheese schmear just in time for St. Patrick's Day! This epic collaboration blends PopUp Bagels' ultra-fluffy schmear with the smooth, creamy flavor of Guinness Draught, creating a velvety spread that's perfect for bagel and beer lovers. From March 13 to March 19, find the Good Time for a Guinness "Stout Schmear" at all PopUp Bagels locations, and for a very limited time PopUp Bagels will be available in
Chicago , exclusively at the Guinness Open Gate Brewery ahead of the Chicago River Dyeing tradition (Friday, March 14, pre-order and limited walk ins). - Victor Victor Worldwide: working together with Victor Victor Worldwide, we will be bringing Irish pub culture to life and serving up Guinness pints with an immersive pop-up in partnership with Clover (photographer Cian Moore) and the
Dublin -based creative collective Chamomile Club. Check it out throughout the week of St. Patrick's Day, beginning on Tuesday, March 18, at Victor Victor Worldwide HQ (378 Broome St.,New York, NY ).
Follow @GuinnessUS across social media to stay up to date on all the lovely days this month has to offer. Remember, if you're taking a break or not drinking at all, try a Guinness 0 to keep the St. Patrick's Day celebrations going.
No matter where you are, when you're with your people, it's a Lovely Day for a Guinness.
About Guinness
The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on
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FAQ
What is the Guinness Lovely Day Project 2025 and how can people participate?
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