Oban Single Malt Scotch Whisky Launches 'Being This Likeable Isn't Easy' Campaign: Celebrating The Craft Behind What Makes It A Fan Favorite

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Oban Single Malt Scotch Whisky (DEO) launches its new 'Being This Likeable Isn't Easy' marketing campaign, showcasing the craftsmanship behind their 200-year-old whisky-making tradition. The campaign, developed with Uncommon Creative Studio, features a short film following the Oban Distillery Manager's journey to deliver whisky to a new customer. Founded in 1794, Oban Distillery operates with just seven distillers using original lantern-shaped stills, maintaining traditional methods in their size-constrained facility. The campaign highlights Oban 14-Year-Old's balanced profile, suitable for both neat consumption and cocktails, and will be promoted across social media, digital platforms, print, and online publications.

New Creative Honors The Hard Work and Practiced Skill That Goes Into Crafting The Iconic Scotch That Everyone Can't Help But Enjoy

OBAN, Scotland, June 11, 2025 /PRNewswire/ -- They say you can't please everyone, but Oban, one of Scotland's oldest and most beloved distilleries, took that as a challenge and has spent more than 200 years crafting an exceptional-tasting Scotch that manages to win over just about everyone. Now, the brand introduces Being This Likeable Isn't Easy, a new campaign that highlights the care, intention, and dedicated craft involved with a final product that is so effortlessly likeable. With over two centuries of tradition and just seven pairs of hands behind every drop, Oban is launching this campaign to pull back the curtain in a reveal of what it truly takes to create a whisky that resonates with so many.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/oban/9340451-en-oban-single-malt-scotch-whisky-being-this-likeable-isnt-easy-campaign

The Being This Likeable Isn't Easy campaign was developed in partnership with Uncommon Creative Studio, who created visuals and a short film that highlight the great lengths to which Oban goes to bring smiles to the faces of whisky-lovers. Directed by Tom Speers from Smuggler, the video opens with the Oban Distillery Manager receiving mysterious correspondence - later revealed to be a social post from a man named Stevie who is new to whisky and unsure about Oban. This sparks a determined journey, dubbed the longest run, through Scotland's picturesque Highland terrain, with the mission of hand-delivering a neat pour of Oban 14-Year-Old Single Malt Scotch Whisky to Stevie. Unsurprisingly, like most with the opportunity to taste Oban's smooth, balanced, and naturally likeable flavor profile, Stevie loves it, summed up with a clear review: "That's beautiful!" The short film was shot entirely in Oban's homeland of the Western Highlands of Scotland, with many elements filmed at the historic distillery, blending the brand's signature charm, humor and disciplined craft and representing the great lengths to which the Oban team goes to create a universally beloved liquid. 

"Oban has long been a whisky that's easy to enjoy, but making something this welcoming takes serious craft," said Jesse Damashek, Senior Vice President of Whiskey at Diageo. "This campaign shows that likeability and simplicity are not mutually exclusive in the creation of Oban; to make a whisky this inviting, it takes time, effort, and precision. We take our easy appeal very seriously and know that it's due to the craft we've prioritized for over two centuries, rooted in the passion and community of the town we call home."

Founded in 1794 and constrained in size due to the bustling town that grew up around us, Oban Distillery can never expand. Each drop is made by just seven distillers using original lantern-shaped stills and methods passed down through generations, producing a whisky that reflects the rugged charm and close-knit character of the town itself.

Today, Oban stands for both tradition and ingenuity. Its core marque, Oban 14-Year-Old, is often enjoyed neat or on the rocks, where its smoky yet delicate profile comes through with smoothness and balance. It also works beautifully in cocktails like the Oban Paper Plane, a modern, whisky-based twist on the classic Last Word cocktail that highlights Oban's balanced, layered flavor. Whether a seasoned whisky connoisseur or new to the world of Single Malt Scotch Whisky, there's a way to enjoy Oban, that's likeable for every palate. The coastal character of Oban also naturally complements the brininess found in oysters, making it a delicious pairing that offers an elevated yet approachable gateway into Scotch.

The Being This Likeable Isn't Easy campaign will be promoted through social media, digital platforms, print, and online publications. Oban encourages those who are of legal drinking age to please drink responsibly. For more information about Oban Single Malt Scotch Whisky and the distillery, visit https://www.malts.com/en-gb/oban or follow us on Instagram at @obanwhisky. To try the full line from Oban including our beloved core whiskies and our limited-time innovations, visit https://www.reservebar.com/collections/oban.

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Instagram for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.

Please Drink Responsibly.
OBAN SINGLE MALT SCOTCH WHISKY 43% ALC/VOL.
 Imported by Diageo, New York, NY.

 

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SOURCE DIAGEO

FAQ

What is Oban's new marketing campaign called and what does it highlight?

Oban's new campaign 'Being This Likeable Isn't Easy' highlights the care, intention, and dedicated craft involved in creating their universally appealing Scotch whisky, featuring a short film about delivering whisky to a new customer.

How many distillers work at the Oban Distillery?

Oban Distillery operates with just seven distillers who use original lantern-shaped stills and traditional methods passed down through generations.

When was Oban Distillery founded and why can't it expand?

Oban Distillery was founded in 1794 and cannot expand due to the bustling town that grew up around it, constraining its size.

What are the recommended ways to enjoy Oban 14-Year-Old Single Malt Scotch?

Oban 14-Year-Old can be enjoyed neat, on the rocks, in cocktails like the Oban Paper Plane, and pairs well with oysters due to its coastal character.