¡Nos Vamos al Mundial! Buchanan's Whisky and Fútbol Announcer Andrés Cantor Kick Off a Global Celebration to FIFA World Cup 2026™ with Custom Chant and Buchamión Truck - A Mobile Activation Bringing Ritmo Latino to the Streets
Diageo's (NYSE:DEO) Buchanan's Whisky, the official North American whisky supporter of FIFA World Cup 2026™, has launched a major marketing campaign featuring legendary fútbol commentator Andrés Cantor. The campaign centers around the Buchamión - a 27-foot mobile celebration truck equipped with sixteen speakers that will tour from New York City to Mexico City.
The initiative includes a custom-recorded chant by Cantor, a dance contest offering FIFA World Cup 2026™ tickets as prizes, and various promotional events across multiple U.S. host cities. The campaign kicked off on July 13, 2025, with the Buchamión touring Manhattan, Queens, and Brooklyn, where twelve fans won World Cup tickets through a "longest goal shout" competition.
The promotion includes a consumer contest running until February 28, 2026, where seven winners can receive up to four Group stage match tickets and a $6,500 e-gift card.Buchanan's Whisky di Diageo (NYSE:DEO), sponsor ufficiale del whisky per il FIFA World Cup 2026™ in Nord America, ha lanciato una grande campagna di marketing con la partecipazione del leggendario commentatore di fútbol Andrés Cantor. La campagna ruota attorno al Buchamión, un camion mobile di 27 piedi dotato di sedici altoparlanti che farà tappa da New York City a Città del Messico.
L'iniziativa include un coro personalizzato registrato da Cantor, un concorso di danza con in palio biglietti per il FIFA World Cup 2026™ e vari eventi promozionali in diverse città ospitanti degli Stati Uniti. La campagna è iniziata il 13 luglio 2025 con il Buchamión in tour a Manhattan, Queens e Brooklyn, dove dodici fan hanno vinto biglietti per la Coppa del Mondo grazie a una gara per il "grido di gol più lungo".
La promozione prevede un concorso per i consumatori valido fino al 28 febbraio 2026, in cui sette vincitori potranno ricevere fino a quattro biglietti per le partite della fase a gironi e una carta regalo elettronica da $6.500.
Buchanan's Whisky de Diageo (NYSE:DEO), patrocinador oficial del whisky para FIFA World Cup 2026™ en Norteamérica, ha lanzado una gran campaña de marketing con la participación del legendario comentarista de fútbol Andrés Cantor. La campaña gira en torno al Buchamión, un camión móvil de 27 pies equipado con dieciséis altavoces que recorrerá desde Nueva York hasta Ciudad de México.
La iniciativa incluye un canto personalizado grabado por Cantor, un concurso de baile con boletos para el FIFA World Cup 2026™ como premios, y diversos eventos promocionales en varias ciudades anfitrionas de EE.UU. La campaña comenzó el 13 de julio de 2025 con el Buchamión recorriendo Manhattan, Queens y Brooklyn, donde doce fans ganaron boletos para la Copa Mundial mediante una competencia de "el grito de gol más largo".
La promoción incluye un concurso para consumidores que estará vigente hasta el 28 de febrero de 2026, donde siete ganadores pueden recibir hasta cuatro boletos para partidos de la fase de grupos y una tarjeta de regalo electrónica de $6,500.
Diageo(뉴욕증권거래소: DEO)의 Buchanan's 위스키는 FIFA 월드컵 2026™의 공식 북미 위스키 후원사로서 전설적인 축구 해설가 안드레스 칸토르와 함께 대규모 마케팅 캠페인을 시작했습니다. 이 캠페인은 27피트 크기의 이동식 축하 트럭인 Buchamión을 중심으로 진행되며, 16개의 스피커가 장착되어 뉴욕시에서 멕시코시티까지 순회할 예정입니다.
이 캠페인에는 칸토르가 직접 녹음한 맞춤 응원가, FIFA 월드컵 2026™ 티켓을 상품으로 하는 댄스 경연 대회, 그리고 미국 내 여러 개최 도시에서 다양한 프로모션 이벤트가 포함됩니다. 캠페인은 2025년 7월 13일에 시작되어 Buchamión이 맨해튼, 퀸스, 브루클린을 순회하며 12명의 팬들이 ‘가장 긴 골 세리머니 외치기’ 대회에서 월드컵 티켓을 획득했습니다.
프로모션은 2026년 2월 28일까지 진행되는 소비자 대상 콘테스트를 포함하며, 7명의 당첨자가 최대 4장의 조별리그 경기 티켓과 $6,500 전자 기프트 카드를 받을 수 있습니다.
Buchanan's Whisky de Diageo (NYSE:DEO), le whisky officiel du FIFA World Cup 2026™ en Amérique du Nord, a lancé une grande campagne marketing mettant en vedette le légendaire commentateur de football Andrés Cantor. La campagne s'articule autour du Buchamión, un camion mobile de célébration de 27 pieds équipé de seize haut-parleurs, qui fera le tour de New York à Mexico.
Cette initiative comprend un chant personnalisé enregistré par Cantor, un concours de danse avec des billets pour la FIFA World Cup 2026™ à gagner, ainsi que divers événements promotionnels dans plusieurs villes hôtes américaines. La campagne a débuté le 13 juillet 2025 avec le Buchamión parcourant Manhattan, Queens et Brooklyn, où douze fans ont remporté des billets pour la Coupe du Monde grâce à un concours du « cri de but le plus long ».
La promotion inclut un concours consommateur jusqu'au 28 février 2026, où sept gagnants peuvent recevoir jusqu'à quatre billets pour les matchs de phase de groupes ainsi qu'une carte cadeau électronique de 6 500 $.
Buchanan's Whisky von Diageo (NYSE:DEO), der offizielle Whisky-Partner der FIFA World Cup 2026™ in Nordamerika, hat eine große Marketingkampagne gestartet, bei der der legendäre Fußballkommentator Andrés Cantor mitwirkt. Im Mittelpunkt der Kampagne steht der Buchamión – ein 27 Fuß langer mobiler Party-Truck mit sechzehn Lautsprechern, der von New York City bis Mexiko-Stadt touren wird.
Die Initiative umfasst einen von Cantor speziell aufgenommenen Fan-Gesang, einen Tanzwettbewerb mit FIFA World Cup 2026™ Tickets als Preise sowie verschiedene Promotion-Events in mehreren US-Gastgeberstädten. Die Kampagne startete am 13. Juli 2025, als der Buchamión durch Manhattan, Queens und Brooklyn tourte, wo zwölf Fans durch einen Wettbewerb für den „längsten Torjubel“ Weltcup-Tickets gewannen.
Die Aktion beinhaltet außerdem einen Verbrauchswettbewerb, der bis zum 28. Februar 2026 läuft, bei dem sieben Gewinner bis zu vier Tickets für Gruppenspiele sowie eine elektronische Geschenkkarte im Wert von 6.500 $ erhalten können.
- Strategic partnership with FIFA World Cup 2026™ strengthens brand visibility
- Multi-city marketing campaign targets key Latino demographic
- Contest and promotional activities drive consumer engagement
- None.
Beginning in
Experience the full interactive Multichannel News Release here: https://www.multivu.com/buchanans_whisky/9343551-en-buchanans-whisky-fifa-world-cup-2026-kickoff-countdown
Inspired by the iconic pregoneros of Latin America— trucks run by local vendors, known for blasting announcements and advertisements across local neighborhoods—the Buchamión features sixteen speakers atop a 27-foot truck decorated with vibrant, fútbol-inspired artwork designed by Kids of Immigrants that brings the sound and energy of Latino celebration to fans across the city.
At the center of the experience is a custom-recorded chant created in partnership with United Masters and recorded by The legendary voice behind "¡GOOOOOOOOL!" — fútbol commentator, Andrés Cantor—whose unmistakable voice, set against the beat of Latin music, brings to life a chant that has echoed across
"I've been calling fútbol matches for the last 40 years, so to me, it is more than just a game – it's emotion, passion and part of my Argentinean identity that moves me every time I make a goal call! And to see it resonate so deeply with fans from around the world, Spanish speaking or not, is incredible," said Andrés Cantor. "Lending my voice to
On Sunday, July 13, marking less than a year until FIFA World Cup 2026™, the Buchamión traveled across
The event culminated with a high-energy party and surprise performance by
With music, movement, and el ritmo Latino at the heart of every celebration,
"As the Official Whisky Supporter in
If dancing isn't your thing,
INGREDIENTS
- 1.5 oz
Buchanan's 12-Year-Old DeLuxe Blended Scotch Whisky - 4 oz fresh pineapple juice
- Garnish: Pineapple leaf
- Glassware: Rocks
DIRECTIONS
- Vigorously shake
Buchanan's DeLuxe with the juice in a cocktail shaker filled with ice. - Pour over a rocks glass filled with ice cubes and garnish with a pineapple leaf.
To learn more visit www.BuchanansWhisky.com.
†NO PURCHASE NECESSARY. VOID IN AK, HI & WHERE PROHIBITED BY LAW. INTERNET ACCESS & VALID E-MAIL REQUIRED. Video must be original, cannot violate 3rd party rights and only include persons 25+ with their consent. Videos with nudity and other inappropriate content automatically disqualified. By entering, you assign all rights in content to Diageo Americas, Inc. One (1) entry per person. Sponsor to choose Match in its sole discretion (Group Stage is June 12 – 27, 2026). 1 National Prize and 1 Prize in each of the following: CA, FL, IL, NJ, NY, TX. Winner's guests must be 21+. Expenses are winner's sole responsibility. Alcohol NOT part of prize. See Official Rules at www.spiritspromos.com/buchanans/dance-contest for full details, including prize restrictions, additional restrictions on video content and judging criteria. Sponsor: Diageo Americas, Inc.,
The FIFA World Cup logo is a trademark owned by the Fédération Internationale de Football Association.
Fédération Internationale de Football Association has not sponsored or offered the Contest.
About
About ANDRÉS CANTOR
For more than four decades, Andrés Cantor has been one of the most influential voices in sports broadcasting, championing the growth of soccer in
Before Telemundo, Cantor's groundbreaking work at Univision — particularly his electrifying calls during the 1994 FIFA World Cup — ignited national interest in soccer and cemented his status as a cultural icon. His career spans 14 FIFA World Cups and daily radio broadcasts through Fútbol de Primera, the nationally syndicated network he founded, which airs across more than 100 U.S. markets.
A recipient of nine Emmys including a Lifetime Achievement Emmy and a member of the National Soccer Hall of Fame, Cantor has been honored by the Hispanic Heritage Foundation and recognized by FIFA Magazine as one of the world's top 10 broadcasters. His versatility extends to English-language coverage, most recently joining his son, Nico Cantor, on Paramount+ for the 2025 CONCACAF Nations League semifinals.
Born in
About DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Follow us on Instagram for news and information about DIAGEO North America: @Diageo_NA. Celebrating life, every day, everywhere.
Media Contact: Buchanans@HunterPR.com
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