Black Cowboys Take Center Stage: 8 Seconds Rodeo Expands for Its Biggest Year Yet!
The 8 Seconds Rodeo is expanding its 2025 program to two major cities, featuring events in Portland (June 15th) and Philadelphia (October 11th), each expecting 8,000 fans. The rodeo will showcase Black cowboys competing in Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin' for a $60,000 prize pool.
Hosted by comedienne X Mayo, the event will feature notable athletes including the Bluebird Riders (11 and 13-year-old barrel racing sisters), Tank Adams (Oklahoma bull rider), and Au'vion Horton from Arkansas. The rodeo has secured partnerships with Crown Royal, offering a $10,000 award per event to organizations supporting Black cowboys, and Tecovas, supporting the expansion of western audience.
The event also includes athlete development initiatives, hosting bull riding and bareback riding clinics in Oregon with free professional instruction to support young rodeo athletes.
Il Rodeo degli 8 Secondi sta ampliando il suo programma per il 2025 in due città principali, con eventi a Portland (15 giugno) e Filadelfia (11 ottobre), ciascuno con un'aspettativa di 8.000 fan. Il rodeo presenterà cowboy neri che gareggeranno in Bull Riding, Bareback Bronco Riding, Barrel Racing e Mutton Bustin' per un montepremi di $60.000.
Condotto dalla comica X Mayo, l'evento vedrà la partecipazione di atleti noti tra cui le Bluebird Riders (sorelle di 11 e 13 anni campionesse di barrel racing), Tank Adams (cowboy di bull riding dell'Oklahoma) e Au'vion Horton dall'Arkansas. Il rodeo ha stabilito partnership con Crown Royal, offrendo un premio di $10.000 per evento a organizzazioni che supportano i cowboy neri, e Tecovas, che sostiene l'espansione del pubblico western.
L'evento include anche iniziative di sviluppo per gli atleti, ospitando cliniche di bull riding e bareback riding in Oregon con istruzione professionale gratuita per supportare i giovani atleti del rodeo.
El Rodeo de 8 Segundos está ampliando su programa para 2025 a dos ciudades importantes, con eventos en Portland (15 de junio) y Filadelfia (11 de octubre), cada uno esperando 8,000 fanáticos. El rodeo mostrará a vaqueros negros compitiendo en Bull Riding, Bareback Bronco Riding, Barrel Racing y Mutton Bustin' por un premio total de $60,000.
Presentado por la comediante X Mayo, el evento contará con atletas notables, incluidos los Bluebird Riders (hermanas de 11 y 13 años que compiten en barrel racing), Tank Adams (vaquero de bull riding de Oklahoma) y Au'vion Horton de Arkansas. El rodeo ha asegurado asociaciones con Crown Royal, ofreciendo un premio de $10,000 por evento a organizaciones que apoyan a los vaqueros negros, y Tecovas, que apoya la expansión del público western.
El evento también incluye iniciativas de desarrollo para atletas, organizando clínicas de bull riding y bareback riding en Oregón con instrucción profesional gratuita para apoyar a los jóvenes atletas del rodeo.
8초 로데오가 2025년 프로그램을 두 개의 주요 도시로 확장하고 있습니다. 포틀랜드(6월 15일)와 필라델피아(10월 11일)에서 각각 8,000명의 팬을 기대하고 있습니다. 로데오는 블랙 카우보이가 $60,000의 상금으로 불타기, 베어백 브론코 타기, 배럴 레이싱, 머튼 버스팅에 참가하는 모습을 선보일 것입니다.
코미디언 X Mayo가 진행하는 이 행사에는 블루버드 라이더스(11세 및 13세의 배럴 레이싱 자매), 탱크 아담스(오클라호마의 불타기 선수), 아칸소의 오비온 호턴 등 저명한 운동선수들이 참여할 것입니다. 로데오는 Crown Royal과 파트너십을 체결하여 블랙 카우보이를 지원하는 조직에 이벤트당 $10,000의 상금을 제공하며, Tecovas는 서부 관객의 확장을 지원합니다.
이 행사에는 또한 젊은 로데오 선수들을 지원하기 위해 오리건에서 불타기 및 베어백 타기 클리닉을 개최하고 무료 전문 교육을 제공하는 선수 개발 이니셔티브가 포함됩니다.
Le Rodeo de 8 secondes élargit son programme pour 2025 à deux grandes villes, avec des événements à Portland (15 juin) et Philadelphie (11 octobre), chacun s'attendant à 8 000 fans. Le rodeo mettra en avant des cowboys noirs qui concourront en Bull Riding, Bareback Bronco Riding, Barrel Racing et Mutton Bustin' pour un prix total de 60 000 $.
Présenté par la comédienne X Mayo, l'événement mettra en vedette des athlètes notables, y compris les Bluebird Riders (sœurs de 11 et 13 ans en barrel racing), Tank Adams (cowboy de bull riding de l'Oklahoma) et Au'vion Horton de l'Arkansas. Le rodeo a sécurisé des partenariats avec Crown Royal, offrant un prix de 10 000 $ par événement aux organisations soutenant les cowboys noirs, et Tecovas, qui soutient l'expansion du public western.
L'événement comprend également des initiatives de développement des athlètes, organisant des cliniques de bull riding et de bareback riding en Oregon avec une instruction professionnelle gratuite pour soutenir les jeunes athlètes du rodeo.
Das 8-Sekunden-Rodeo erweitert sein Programm für 2025 in zwei großen Städten, mit Veranstaltungen in Portland (15. Juni) und Philadelphia (11. Oktober), wobei jeweils 8.000 Fans erwartet werden. Das Rodeo wird schwarze Cowboys zeigen, die im Bull Riding, Bareback Bronco Riding, Barrel Racing und Mutton Bustin' um einen Preisfonds von 60.000 $ konkurrieren.
Moderiert von der Komikerin X Mayo wird die Veranstaltung bemerkenswerte Athleten umfassen, darunter die Bluebird Riders (11 und 13 Jahre alte Schwestern im Barrel Racing), Tank Adams (Bull Rider aus Oklahoma) und Au'vion Horton aus Arkansas. Das Rodeo hat Partnerschaften mit Crown Royal gesichert, die einen Preis von 10.000 $ pro Veranstaltung an Organisationen vergeben, die schwarze Cowboys unterstützen, und Tecovas, das die Erweiterung des westlichen Publikums unterstützt.
Die Veranstaltung umfasst auch Initiativen zur Entwicklung von Athleten, die Bull Riding und Bareback Riding Kliniken in Oregon mit kostenloser professioneller Anleitung zur Unterstützung junger Rodeo-Athleten veranstalten.
- Expansion to two major cities, doubling potential attendance and revenue
- Secured major brand partnerships with Crown Royal and Tecovas
- $20,000 in additional sponsorship awards from Crown Royal
- Free athlete development program supporting future talent pipeline
- None.
This year's rodeo will feature an intense lineup of events, including Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin', with top Black rodeo athletes from around the country competing for
"This rodeo is about celebrating Black excellence in the Western world and providing a platform for future generations of Black rodeo athletes to thrive," says Ivan McClellan, founder of the 8 Seconds Juneteenth Rodeo. "With this expansion, we're bringing the culture and excitement to new audiences, proving that Black cowboys belong on the national stage."
Highlights of the 2025 8 Seconds Juneteenth Rodeo:
- Two National Events – June 15th in
Portland and October 11th inPhiladelphia , each with 8,000 fans in attendance. - Elite Rodeo Competition – Featuring Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin' with a
purse.$60,000 - Host X Mayo – The celebrated actress and comedian will keep the energy high and the crowd rolling in the aisles.
- Athlete Development – 8 Seconds Rodeo is committed to the future of Black rodeo, hosting bull riding and bareback riding clinics in
Oregon to help young rodeo athletes improve their skills and advance their careers with no-cost professional instruction.
Athletes to Watch:
- The Bluebird Riders (Jaelah & Jiyah) – At just 11 and 13 years old, this dynamic barrel racing duo has taken the rodeo world by storm, winning against much older riders—including the 2024 8 Seconds Rodeo in
Portland . The sisters, who both aspire to be veterinarians, represent the next generation of Black cowgirls breaking barriers. - Tank
Adams – The ultimate rodeo wild card. ThisOklahoma -born cowboy brings a fearless, hard-hitting approach to bull riding, carrying the weight of his family's legacy with every ride. Tank drives trucks, fights MMA, and is a crowd favorite of the 8 Seconds Rodeo. - Au'vion
Horton (A.V.) – Hailing fromHope, Arkansas , A.V. is a rising bull riding star with ambitions to make it to the National Finals Rodeo. Raised by his mom, grandmother, and aunt, he found his path in rodeo as a way to stay focused and out of trouble, now dedicating himself to perfecting his craft.
2025 8 Seconds Rodeo Partnerships:
- Crown Royal's "That Deserves a Crown" Award – Returning as the official whisky of 8 Seconds Rodeo, Crown Royal will present a
award to an organization supporting and promoting Black cowboys at each event. Rooted in its ethos of generosity, Crown Royal is committed to uplifting and celebrating those who keep the rich heritage and traditions of the Black rodeo circuit thriving.$10,000 - Tecovas – A Legacy of Western Authenticity -
Austin -based Tecovas, a long-time supporter of the 8 Seconds Rodeo, returns in 2025 to continue its commitment to the culture. "Tecovas has been a fan of McClellan's work for years, and we've been proud to feature his photography in our campaigns," said Robyn Wedgeworth. Senior Director of PR + Partnerships at Tecovas. "Sponsoring the 8 Seconds Rodeo was a natural fit for us because this event is expanding the western audience in a meaningful way. Rodeo is built on deep traditions, and this event is bringing new energy and attention to the sport. We're excited to support this moment and help introduce more people to the spirit and heritage of the western lifestyle."
Tickets & More Information:
Follow @eightsecs on Instagram and sign up for early access to tickets for
About 8 Seconds Juneteenth Rodeo:
Founded by photojournalist Ivan McClellan, the 8 Seconds Juneteenth Rodeo celebrates Black Cowboy culture and supports cowboys and cowgirls nationwide. More than just a rodeo, it's a cultural movement that fuses Western heritage with Black excellence, music, fashion, and art—delivering a high-energy event that continues to grow in size and impact.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of
About Diageo North America:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
About Tecovas:
Tecovas is an
For press inquiries, sponsorship opportunities, or interviews, please contact Sara Rosen, Miss Rosen Public Relations, MissRosenPublicRelations@gmail.com
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SOURCE Eight Seconds Events LLC
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