CROWN ROYAL CONTINUES ITS GENEROSITY HOUR SERIES DURING THIS YEAR'S CMA FEST IN SUPPORT OF THE MILITARY COMMUNITY

Rhea-AI Summary

Crown Royal is hosting events at the 2022 CMA Fest in Nashville to support the military community. With performances from 14 country music artists, including Jimmie Allen, the festival aims to foster generosity through initiatives like the Purple Bag Project, where attendees can pack care packages for deployed service members. Partnering with Operation Stand Down Tennessee, Crown Royal encourages donations to support veterans during the event. The brand remains committed to honoring military families while promoting responsible drinking.

Positive

• Crown Royal is actively engaging with the military community through charitable initiatives.
• The collaboration with Operation Stand Down Tennessee may enhance brand reputation and customer loyalty.
• Hosting performances from notable country artists could attract a larger audience and boost brand visibility.

Negative

• None.

The award-winning whisky brand is joining CMA Fest and iconic country music stars to spread exceptional generosity in support of the military community

NASHVILLE, Tenn., June 10, 2022 /PRNewswire/ -- During the four-day long CMA Fest celebration, Crown Royal will host festival goers in downtown Nashville at 2nd and Broadway, with performances from fourteen country music artists – including Jimmie Allen, who opened up the weekend yesterday – in support of the military community that so bravely serves our country. The Purple Bag Project will also be on-site, allowing country music fans to pack care packages for deployed service men and women in continuation of the Generosity Hour series. 

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9057851-crown-royal-generosity-hour-series-cma-fest-support-military-community/ 

"We're thrilled to support the military members that selflessly serve our country," said Nicky Heckles, Vice President of Crown Royal. "We look forward to continuing the celebration and our commitment to the incredible military family that keeps our communities thriving at the CMA Fest."

In addition to music and entertainment from artists like Brittney Spencer, Tenille Arts, and Breland, fans 21+ will be able to join in on the generosity by donating to Operation Stand Down Tennessee, a Veteran's-focused charity, while enjoying Crown Royal's award-winning ready-to-drink cocktails.

"Through this partnership with Crown Royal, we are excited to toast to the military and Veteran communities who courageously give back to this country," Eden Murrie, Chief Executive Officer of Operation Stand Down Tennessee, shares. "The CMA Fest provides an exciting way for country music fans to rally together and thank the men and women in uniform, past and present."

Join Crown Royal in toasting to the people that matter most in our communities by visiting  www.crownroyal.com/generosity-fund/ or scanning the QR codes throughout downtown Nashville during the CMA Fest to trigger a donation to Operation Stand Down Tennessee.

Please drink responsibly as you enjoy the Crown Royal Ranch and CMA Fest activities with your 21+ country music crew.

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

MEDIA CONTACTS:

Kyra Zeller
DIAGEO
Kyra.zeller@diageo.com

TAYLOR
crownroyal@taylorstrategy.com

 

View original content:https://www.prnewswire.com/news-releases/crown-royal-continues-its-generosity-hour-series-during-this-years-cma-fest-in-support-of-the-military-community-301565845.html

SOURCE Crown Royal

FAQ

What is Crown Royal doing at the CMA Fest 2022?

Crown Royal is hosting events to support the military community, featuring performances from country artists and opportunities for festival-goers to donate to veterans.

Which country music artists are performing at the CMA Fest with Crown Royal?

Crown Royal is featuring 14 country music artists, including Jimmie Allen, Brittney Spencer, Tenille Arts, and Breland.

How can attendees contribute to military support at CMA Fest 2022?

Attendees can pack care packages through the Purple Bag Project and donate to Operation Stand Down Tennessee during the event.

What is the purpose of the Purple Bag Project at CMA Fest?

The Purple Bag Project allows festival-goers to pack care packages for deployed service members, promoting generosity for the military community.

What brand is behind the CMA Fest's military support efforts?

Crown Royal is the brand leading the military support efforts at CMA Fest 2022.