Cizzle Brands Adds Pro Hockey Life to its Roster of CWENCH Hydration™ Retailers

Rhea-AI Summary

Cizzle Brands (CZZLF) announces that CWENCH Hydration™ is now being carried by Pro Hockey Life, a Canadian chain of 20 hockey equipment stores across five provinces, part of the Canadian Tire group.

Initial performance showed substantial demand, leading to a re-order within two weeks of the first delivery. The product line is available in all Pro Hockey Life locations, featuring RTD TetraPak formats, Hydration Mix formats, and team accessories.

Since launching in May 2024, CWENCH Hydration™ has expanded strategically across North America, securing an arena sponsorship with Canlan Sports, retail presence in Sport Chek and Canadian Tire, and endorsements from NHL players Nathan MacKinnon, Cole Caufield, and influencer Coach Chippy. To commemorate the Pro Hockey Life launch, Coach Chippy held a meet-and-greet event at the Vaughan Mills location, attracting hundreds of attendees.

Positive

• Rapid reorder within 2 weeks indicates strong initial sales
• Expanded retail presence across 20 new locations
• Strategic partnership with major Canadian Tire retail network
• Notable athlete endorsements securing market positioning
• Multiple product formats available for retail distribution

Negative

• None.

Pro Hockey Life is the world’s largest hockey-centric retailer, with a unique “hockey megastore” concept that has been proudly serving Canadians since 1973. This past Saturday, CWENCH Hydration™ brand ambassador Coach Chippy held a meet-and-greet event at Pro Hockey Life’s Vaughan Mills location to commemorate CWENCH Hydration’s launch at the retailer.

TORONTO--(BUSINESS WIRE)-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”), is pleased to announce that CWENCH Hydration™ is now being carried by Pro Hockey Life, a Canadian chain of hockey equipment stores with 20 locations in five provinces across Canada, that is a part of the Canadian Tire group of retailers.

On Saturday, February 22, 2025, Coach Chippy made an appearance at the Pro Hockey Life Vaughan Mills location as part of marketing initiatives for the launch of CWENCH Hydration™ at Pro Hockey Life stores (Photo: Business Wire)

Initial performance of CWENCH Hydration™ in Pro Hockey Life stores was met with substantial demand from its customer base. As a result, Pro Hockey Life submitted a re-order for additional inventory within just two weeks of receiving its first order delivery from Cizzle Brands.

Since the launch of CWENCH Hydration™ in May of 2024, Cizzle Brands has been strategically commercializing the CWENCH Hydration™ product line across North America, with a specific emphasis on hockey at the recreational, amateur, and professional levels. This strategy has resulted in an arena sponsorship with Canlan Sports, availability of the product line in other leading sporting goods retailers such as Sport Chek and Canadian Tire, as well as an endorsement deals with NHL MVP Nathan MacKinnon, Montreal Canadiens Forward Cole Caufield, and Canadian youth hockey influencer Coach Chippy, with whom Cizzle Brands collaborated to release a limited-edition “Tropical Flow” flavour of the CWENCH Hydration™ beverage. The availability of CWENCH Hydration™ at Pro Hockey Life stores further solidifies the brand’s presence in the hockey community.

CWENCH Hydration™ is now available at all Pro Hockey Life locations across Canada, which are carrying a selection of flavours of the Ready-to-Drink (“RTD”) TetraPak format as well as both Hydration Mix formats (10-count packets and 315-gram containers). Additionally, Pro Hockey Life is carrying CWENCH Hydration™ team and spouted water bottles and towels.

The CWENCH Hydration™ lineup at Pro Hockey Life can be viewed online at the following link: https://www.prohockeylife.com/collections/cwench

To celebrate the launch of CWENCH Hydration™ at Pro Hockey Life, Coach Chippy held a meet-and-greet event at the Pro Hockey Life Vaughan Mills location this past weekend, which attracted hundreds of attendees.

Cizzle Brands’ Founder, Chairman, and Chief Executive Officer John Celenza commented, “We are delighted that Pro Hockey Life is carrying CWENCH Hydration™ across all of their stores, as this bolsters the brand’s visibility among Canadian hockey players and fans alike. We have been very selective in choosing our retail partners during the initial launch phases of CWENCH Hydration™, and Pro Hockey Life favourably positions our products among hockey players of all ages. This placement also helps to fortify our presence in the Canadian Tire ecosystem, which is among the largest retail networks in the nation. We look forward to continuing to build up the footprint of CWENCH Hydration™ with valued retail partners such as Pro Hockey Life.”

About Cizzle Brands Corporation

Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,200 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.

For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/

For more information about CWENCH Hydration™, please visit: https://www.cwenchhydration.com

Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.

On behalf of the Board of Directors of the Company,

CIZZLE BRANDS CORPORATION

“John Celenza”

John Celenza, Founder, Chairman, and Chief Executive Officer

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.

Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250227602950/en/

For further information, please contact:



Setti Coscarella

Head of Corporate Development

investors@cizzlebrands.com

1-844-588-2088

Source: Cizzle Brands Corporation

FAQ

What products are available in Pro Hockey Life's CWENCH Hydration (CZZLF) lineup?

Pro Hockey Life carries CWENCH's RTD TetraPak drinks, 10-count packet Hydration Mix, 315-gram containers, team water bottles, spouted bottles, and towels.

How successful was CWENCH Hydration's (CZZLF) initial launch at Pro Hockey Life?

The initial launch showed substantial demand, leading to a reorder within just two weeks of the first delivery.

Which athletes endorse CWENCH Hydration (CZZLF) products?

NHL MVP Nathan MacKinnon, Montreal Canadiens Forward Cole Caufield, and youth hockey influencer Coach Chippy endorse the brand.

How many Pro Hockey Life locations now carry CWENCH Hydration (CZZLF) products?

CWENCH Hydration is available in all 20 Pro Hockey Life locations across five Canadian provinces.