Cizzle Brands Strengthens U.S. Footprint of CWENCH Hydration™ With Availability at United Supermarkets in Texas

Rhea-AI Summary

Cizzle Brands (CZZLF) announces the availability of its CWENCH Hydration™ product line at United Supermarkets across Texas. The placement includes all four flavors (Blue Raspberry, Cherry Lime, Rainbow Swirl, and Berry Crush) in 10-count hydration mix packet format, available both in-store and online.

United Supermarkets, part of The United Family and subsidiary of Albertsons Companies, operates 99 stores serving 1.5 million weekly guests across 54 Texas and New Mexico communities. This strategic expansion complements CWENCH's existing presence in over 30 Life Time athletic country clubs throughout Texas.

The company reports $5.64 million in net sales for Fiscal 2025, with 20% occurring in the United States. This expansion aligns with Cizzle Brands' strategy to increase its U.S. market presence in 2025, following its recent appointment as the Official Hydration Partner of USA Hockey.

Positive

• Strategic expansion into major Texas retail chain with 99 stores and 1.5M weekly customers
• Secured distribution through subsidiary of S&P MidCap 400 company Albertsons
• 20% of $5.64M net sales already coming from US market
• Official Hydration Partner status with USA Hockey enhances brand credibility

Negative

• Relatively small revenue base of $5.64M indicates early stage of market penetration
• Heavy dependence on non-US markets for 80% of current sales

The placement of CWENCH Hydration™ at United Supermarkets, a well-known chain of supermarkets in central and northern Texas, is part of Cizzle Brands’ plan to strategically add to its U.S. presence in 2025.

TORONTO--(BUSINESS WIRE)-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”), is pleased to announce that the hydration mix format of its flagship product CWENCH Hydration™ is being carried by United Supermarkets, a grocery chain with a substantial presence in central and northern Texas, which includes urban areas such as Lubbock, Amarillo, Odessa, and Abilene.

The 10-count hydration mix format of CWENCH Hydration™ is sold by United Supermarkets in Texas.

As of April 2025, the original four flavours of CWENCH Hydration™ (Blue Raspberry, Cherry Lime, Rainbow Swirl, and Berry Crush) are being sold in the 10-count hydration mix packet format in-store at United Supermarkets. All four SKUs are also available through United Supermarkets’ online ordering portal.

United Supermarkets is part of The United Family, which is a wholly-owned subsidiary of S&P MidCap 400^® component Albertsons Companies, Inc., one of the largest supermarket chains in the United States. The United Family operates 99 stores under five different banners, serving 1.5 million guests per week in 54 Texas and New Mexico communities.

So far in its Fiscal 2025 year, 20% of the Company’s $5.64 million in net sales took place in the United States. As Cizzle Brands seeks to further scale the market share of CWENCH Hydration™ across North America, the Company has undertaken initiatives (such as becoming the Official Hydration Partner of USA Hockey) to fortify its U.S. footprint, alongside the strategic selection of retail partners such as United Supermarkets in key geographic areas.

CWENCH Hydration™ is already carried across the Life Time chain of athletic country clubs in the United States, including at over 30 locations across the state of Texas. This placement with United Supermarkets is therefore expected to complement the brand’s existing presence in several Texas regions.

Cizzle Brands’ Founder, Chairman, and Chief Executive Officer John Celenza commented, “Each market is different in terms of the optimal tactics for launching a sports nutrition brand. This is why we’re taking a patient, strategic, and selective approach to establishing CWENCH Hydration™ in specific U.S. markets, partnering with established and well-known local chains who have the reach and the capabilities to introduce the product to our target audience. We are proud to have CWENCH Hydration™ carried by United Supermarkets in Texas, and we look forward to building out our distribution pipeline in this dynamic and high-growth region of the United States.”

About Cizzle Brands Corporation

Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,800 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport^® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.

For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/

For more information about CWENCH Hydration™, please visit: https://www.cwenchhydration.com

On behalf of the Board of Directors of the Company,

CIZZLE BRANDS CORPORATION

“John Celenza”

John Celenza, Founder, Chairman, and Chief Executive Officer

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.

Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250410440469/en/

Setti Coscarella

Head of Corporate Development

investors@cizzlebrands.com

1-844-588-2088

Source: Cizzle Brands Corporation

FAQ

What is the current distribution reach of CWENCH Hydration (CZZLF) in Texas?

CWENCH Hydration is available at United Supermarkets across central and northern Texas, including Lubbock, Amarillo, Odessa, and Abilene, plus over 30 Life Time athletic country clubs in Texas.

How much of Cizzle Brands' (CZZLF) 2025 net sales come from the US market?

20% of Cizzle Brands' $5.64 million net sales in Fiscal 2025 came from the United States market.

What flavors of CWENCH Hydration are available at United Supermarkets?

Four flavors are available: Blue Raspberry, Cherry Lime, Rainbow Swirl, and Berry Crush, in 10-count hydration mix packet format.

How many customers does United Supermarkets serve in their network?

United Supermarkets serves 1.5 million guests per week across 54 communities in Texas and New Mexico through 99 stores.