Cizzle Brands Begins Distributing CWENCH Hydration™ to Metro Grocery Stores in Quebec

Rhea-AI Summary

Cizzle Brands (OTCQB: CZZLF) has expanded its CWENCH Hydration™ product distribution to Metro stores across Quebec, following its successful launch in Ontario Metro locations in January 2025. The expansion includes:

• RTD flavors (Rainbow Swirl, Blue Raspberry, Cherry Lime, and Berry Crush) in approximately 130 Quebec Metro supermarkets
• Hydration Mix 10-Count packets (Rainbow Swirl and Blue Raspberry) in about 100 Quebec Metro stores

This expansion builds on existing distribution through Montreal-based Van Houtte Coffee Services (serving 3,000+ locations) and MacEwen gas stations in Ontario and Quebec. Metro Inc. operates 995 food stores under various banners and 640 pharmacies across Canada.

Positive

• Expanded distribution to 130 Metro stores in Quebec
• Successful performance in Ontario led to Quebec market expansion
• Multiple distribution channels secured (Metro stores, Van Houtte Coffee Services, MacEwen gas stations)
• Diverse product offering with both RTD beverages and Hydration Mix packets

Negative

• None.

In January 2025, Cizzle Brands announced its initial placement in select Metro locations in Ontario. An expanded product range has now been added to more than half of all Metro stores in Quebec.

TORONTO--(BUSINESS WIRE)-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”), is pleased to announce that METRO Inc., food and pharmacy leader in Québec and Ontario, has started carrying CWENCH Hydration™ in Metro stores in the province of Quebec, alongside Metro stores in Ontario that are already carrying CWENCH Hydration™ products.

Following the success in Metro Inc. stores in Ontario, CWENCH Hydration™ is now available at Metro Inc. stores across the Province of Quebec.

Cizzle Brands continues to strategically scale the brand footprint of CWENCH Hydration™ across Canada, and this placement fortifies the Company’s growth in the Quebec market. Recent developments in Quebec include commercial site distribution of CWENCH Hydration™ through Montreal-based Van Houtte Coffee Services (who services over 3,000 locations in the Montreal area alone) and full distribution across MacEwen-owned gas stations in both Ontario and Quebec.

In a press release dated January 9, 2025, Cizzle Brands announced that 47 Metro supermarkets in Ontario were to begin carrying Hydration Mix packets of CWENCH Hydration™ in their pharmacy sections.

Based on early-stage performance of CWENCH Hydration™ in Metro’s Ontario stores, Cizzle Brands has worked with METRO Inc. to make the following additional placements of the product in the grocer’s Quebec locations:

• CWENCH Hydration™ Ready-to-Drink (“RTD”) Rainbow Swirl, Blue Raspberry, Cherry Lime, and Berry Crush flavours are now sold in approximately 130 Metro supermarkets in Quebec; and
• Hydration Mix in the 10-Count packet format for CWENCH Hydration™ flavours Rainbow Swirl and Blue Raspberry are now sold in approximately 100 Metro supermarkets in Quebec.

As of December 21, 2024, METRO Inc. operates a network of some 995 food stores under several banners including Metro, Metro Plus, Super C, Food Basics, Adonis and Première Moisson, and 640 pharmacies primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners. More information about METRO can be found on its website: https://corpo.metro.ca/en/home.html

Cizzle Brands’ Founder, Chairman, and Chief Executive Officer John Celenza commented, “We are pleased that CWENCH Hydration™ has performed well in Metro supermarkets in Ontario, leading to an expansion into their locations in the Quebec market. Grocery is proving to be an important category for us, particularly because there are many more opportunities to drive awareness of new products (e.g., through floor displays, weekly flyers, etc.) which we can leverage to encourage first-time purchase conversions. Working with the METRO Inc. team has been a great pleasure for us, and we look forward to continuing this relationship as we seek to further establish CWENCH Hydration™ as a leading name in sports beverages.”

About Cizzle Brands Corporation

Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,200 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.

For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/

For more information about CWENCH Hydration™, please visit: https://www.cwenchhydration.com

Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.

On behalf of the Board of Directors of the Company,

CIZZLE BRANDS CORPORATION

“John Celenza”

John Celenza, Founder, Chairman, and Chief Executive Officer

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.

Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250325984171/en/

Setti Coscarella

Head of Corporate Development

investors@cizzlebrands.com

1-844-588-2088

Source: Cizzle Brands Corporation

FAQ

How many Metro stores in Quebec now carry CWENCH Hydration products from Cizzle Brands (CZZLF)?

Approximately 130 Metro stores in Quebec now carry CWENCH RTD beverages, while about 100 stores carry the Hydration Mix packets.

What CWENCH Hydration flavors are available at Quebec Metro stores?

Quebec Metro stores offer RTD flavors including Rainbow Swirl, Blue Raspberry, Cherry Lime, and Berry Crush, plus Hydration Mix packets in Rainbow Swirl and Blue Raspberry.

When did CZZLF first launch CWENCH Hydration in Metro Ontario stores?

Cizzle Brands initially launched CWENCH Hydration in 47 Metro Ontario stores in January 2025.

What is the total reach of Metro Inc.'s retail network for CWENCH Hydration products?

Metro Inc. operates 995 food stores under various banners and 640 pharmacies across Canada, providing significant distribution potential.