Cizzle Brands’ CWENCH Hydration™ Becomes USA Hockey’s Official Hydration Partner

Rhea-AI Summary

Cizzle Brands (CZZLF) has announced that its CWENCH Hydration™ brand has become the official hydration partner of USA Hockey, the national governing body for ice hockey in the United States with over one million members.

The multi-year sponsorship agreement will give CWENCH Hydration™ prominent visibility at key USA Hockey events, including player development camps, the Chipotle All-American Game, and the Rivalry Series. The brand will also be featured at youth and girls' national championships, the USA Hockey National Team Development Program, and various National Team camps.

The partnership includes brand exposure across USA Hockey's digital platforms, including USA Hockey Magazine, newsletters, website, and social media channels. This agreement adds to Cizzle Brands' existing sports partnerships, which include the CWENCH Centre in Toronto, an endorsement deal with Coach Chippy, and sponsorship of the CWENCH All Canadian Basketball Games on TSN.

Positive

• Secured major partnership with USA Hockey, reaching over 1 million members
• Multi-year sponsorship agreement providing extensive brand visibility
• Strategic expansion of U.S. market presence
• Multiple channels of brand exposure through digital and physical platforms

Negative

• None.

As a proud supporter of grassroots hockey across North America, Cizzle Brands is embracing this opportunity to further enhance its U.S. presence with brand visibility throughout the entire USA Hockey network by virtue of this multi-year sponsorship.

TORONTO--(BUSINESS WIRE)-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”), is pleased to announce that CWENCH Hydration™ is now the official hydration partner of USA Hockey, which is the national governing body for the sport of ice hockey in the United States and includes more than one million players, coaches, officials and volunteers across the country.

CWENCH Hydration™ has become the official hydration partner of USA Hockey.

CWENCH Hydration™ will be featured prominently at USA Hockey player development camps, the Chipotle All-American Game (featuring the top American-born NHL Draft eligible prospects), and the Rivalry Series (between USA Hockey and Hockey Canada, televised on the NHL Network). Additionally, CWENCH Hydration™ will have a significant presence at all youth and girls’ national championships, as well as a significant presence at the USA Hockey National Team Development Program and at various National Team camps. Furthermore, CWENCH Hydration™ will benefit from visibility across USA Hockey’s range of digital and online properties, including USA Hockey Magazine, its lineup of newsletters, the USAHockey.com website, and USA Hockey social media channels.

This partnership is part of a multi-year sponsorship agreement between the Company and USA Hockey, adding to Cizzle Brands’ portfolio of sponsorships in support of grassroots athletics across North America. This includes its arena sponsorship with Canlan Sports (anchored by the CWENCH Centre in Toronto), CWENCH’s endorsement deal with Canadian youth hockey influencer Coach Chippy, and the title sponsorship of the CWENCH All Canadian Basketball Games (which will be televised on TSN this weekend).

Cizzle Brands’ Founder, Chairman, and Chief Executive Officer John Celenza commented, “We are thrilled about CWENCH Hydration™ becoming the official hydration partner of USA Hockey, which has been a household name in the North American hockey community for generations. We are strategically building up CWENCH’s presence in the United States as we commercialize the product line across key North American markets. As we approach the one-year anniversary of the launch of CWENCH, we continue to form partnerships that massively increase visibility and awareness for the brand. This agreement with USA Hockey is one of those partnerships.”

“It’s exciting to welcome CWENCH to our USA Hockey family,” said Pat Kelleher, Executive Director of USA Hockey. “It’s no secret the importance of hydration in our sport and it’s great to have the partnership and expertise of CWENCH to help our athletes be at their best.”

About Cizzle Brands Corporation

Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,800 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.

For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/

For more information about CWENCH Hydration™, please visit: https://www.cwenchhydration.com

About USA Hockey

USA Hockey, established on October 29, 1937, and headquartered in Colorado Springs, Colorado, provides the foundation for the sport of ice hockey in America; helps young people become leaders, sometimes Olympic or Paralympic heroes; and connects the game at every level while promoting a lifelong love of the sport. USA Hockey is more than a million strong, including players, coaches, officials and volunteers that span all 50 states. The National Governing Body for the sport in the United States, USA Hockey has important partnerships with the NHL, United States Olympic and Paralympic Committee and International Ice Hockey Federation. For more information, visit usahockey.com.

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On behalf of the Board of Directors of the Company,

CIZZLE BRANDS CORPORATION

“John Celenza”

John Celenza, Founder, Chairman, and Chief Executive Officer

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.

Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250403845444/en/

For further information, please contact:

Setti Coscarella

Head of Corporate Development

investors@cizzlebrands.com

1-844-588-2088

Source: Cizzle Brands Corporation

FAQ

What events will CWENCH Hydration (CZZLF) be featured at through the USA Hockey partnership?

CWENCH will be featured at USA Hockey development camps, Chipotle All-American Game, Rivalry Series, youth and girls' national championships, and National Team Development Program events.

How many members does USA Hockey have that CZZLF will reach through this partnership?

USA Hockey includes more than one million players, coaches, officials and volunteers across the United States.

What digital platforms will showcase CWENCH Hydration (CZZLF) through the USA Hockey partnership?

CWENCH will be featured on USA Hockey Magazine, newsletters, USAHockey.com website, and USA Hockey social media channels.

What other sports partnerships does Cizzle Brands (CZZLF) currently maintain?

CZZLF maintains partnerships with Canlan Sports (CWENCH Centre in Toronto), Coach Chippy for youth hockey, and sponsors the CWENCH All Canadian Basketball Games on TSN.