Sprinklr Report: 5 Models of Influence: Inspiration from Forbes’ 2022 World’s Most Influential CMOs
Sprinklr (NYSE: CXM) has launched a report titled 5 Models of Influence: Inspiration from Forbes’ 2022 World’s Most Influential CMOs. This report, in collaboration with Forbes, highlights five distinct models of influence—Breadth, Broadcast, Business, Buzz, and Brand—that Chief Marketing Officers (CMOs) utilize to enhance their leadership.
Seth Matlins from Forbes emphasizes the evolving nature of marketing influence. The report aims to guide marketers in leveraging these models to drive growth and strengthen brand leadership.
- Collaboration with Forbes enhances Sprinklr's reputation as a thought leader in marketing.
- The report offers actionable insights for marketers, potentially increasing product engagement.
- None.
Innovative CMOs demonstrate five distinct models of influence, or the five B’s: Breadth, Broadcast, Business, Buzz, and Brand
“Marketing influence has and will continue evolving, as the landscape in which CMOs operate continues shifting,” said
"Congratulations to each of the CMOs who are shaping the future of marketing. For six years now,
With 5 Models of Influence,
● Breadth: building and signaling influence at a very high level across a range of brand, personal, and business indicators.
● Broadcast: earning attention from established news sources, including broadcast, print, and major online outlets.
● Business: capturing the interest and engagement of fellow marketers and the broader business community.
● Buzz: driving conversation and attracting attention on social channels, including Twitter, LinkedIn, and blogs.
● Brand: stewarding a major brand in the public spotlight.
From broadcast to buzz to business, there are many models for building influence in the marketing world. Marketers can leverage this new report to help drive growth through an understanding of the models of influence most aligned to brand and team strengths.
To view Sprinklr’s companion report, please visit: 5 Models of Influence: Inspiration from Forbes’ 2022 World’s Most Influential CMOs.
For the complete list of CMOs, please visit The World’s Most Influential CMOs.
To follow the conversation on social, use: #ForbesCMOs and #MostInfluentialCMOs.
About Forbes
Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 150 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 47 licensed local editions in 80 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements.
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