Sprinklr Introduces Modern Research Lite

Rhea-AI Summary

Sprinklr (NYSE: CXM) has launched Modern Research Lite, a self-service platform designed for large enterprises to quickly access critical brand insights. This tool allows users to trial a lightweight version of Sprinklr's capabilities for free for 30 days. The platform aims to address challenges in acquiring real-time customer and market insights, which are often delayed due to traditional survey methods. With a user-friendly interface, it provides actionable data on brand performance, customer experience, and competitive intelligence.

Positive

• Introduction of Modern Research Lite increases accessibility to brand insights for enterprises.
• Free 30-day trial offers low risk for potential users.
• Real-time insights can enhance decision-making capabilities for marketing and product teams.
• User-friendly interface and dashboards improve user experience.

Negative

• None.

A self-service solution for large enterprises to quickly discover critical brand insights

NEW YORK--(BUSINESS WIRE)-- Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today introduced Modern Research Lite, the easiest way for global brands to trial a lightweight version of Sprinklr Modern Research capabilities. Users can get started for free for 30-days with no commitments. Marketing, product, and public relations professionals can now discover AI-powered insights about their customers, brand, and competitors in minutes.

Today’s Digital Research Challenges

Today, many companies rely on survey data to get customer feedback, which is time consuming and causes delays in insights. With Sprinklr, companies can access real-time actionable insights about market trends, product research, and competitor offerings.

Additionally, there is an overwhelming amount of social media and news sites to monitor, and many organizations struggle with efficiently analyzing incoming messages, pulling actionable insights from mentions, preventing a crisis before it goes viral, and most importantly – providing a memorable customer experience.

As customers increasingly demand best-in-class digital experiences, companies need to be able to easily unlock insights across digital channels, automate reporting, and manage brand reputation in order to exceed customer expectations.

Modern Research Lite

Modern Research Lite gives enterprise brands a self-serve way to trial a lightweight version of Sprinklr Modern Research, and includes the following benefits:

• Seamless login experience with zero configuration
• Clean, sleek UI
• Dashboards for dozens of use cases
• Brand and customer experience insights
• Competitive intelligence
• Ability to easily share insights and dashboards with internal team members

“As more customers use digital channels, the amount of unstructured publicly available data – from reviews to comments – is unprecedented. This data creates a tremendous challenge for brands that don’t have advanced AI-powered capabilities and strong social media channel partnerships,” said Pavitar Singh, Chief Technology Officer, Sprinklr. “With Sprinklr Modern Research Lite, any large enterprise is empowered to unlock valuable insights from analyzing data in minutes.”

Availability: Sprinklr Modern Research Lite is available today – start your trial here.

About Sprinklr

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210910005106/en/

Public Relations:

Rachel Alvarez

PR@Sprinklr.com

Source: Sprinklr

FAQ

What is Sprinklr's new product Modern Research Lite?

Modern Research Lite is a self-service platform that allows large enterprises to trial a lightweight version of Sprinklr's research capabilities for free for 30 days.

How does Modern Research Lite benefit enterprises?

It enables enterprises to access real-time insights about market trends and customer feedback without the delays associated with traditional survey methods.

When was Modern Research Lite launched by Sprinklr?

Modern Research Lite was announced on September 10, 2021.

What can users expect from Modern Research Lite?

Users can expect a seamless login experience, AI-powered insights, clean user interface, and the ability to share insights easily with team members.

Is there a cost for trying Modern Research Lite?

No, users can start a free trial for 30 days with no commitments.