Sprinklr and Sitel Group® Partner to Enhance the Contact Center with Social Customer Service

Rhea-AI Summary

Sprinklr (NYSE: CXM) has announced a strategic partnership with Sitel Group, enhancing their offerings in social customer service. This collaboration aims to provide brands with end-to-end digital solutions, leveraging Sprinklr's Unified-CXM platform and Sitel Group's customer experience expertise. The partnership will support over 20 mutual clients across various sectors, including beauty and retail. Key benefits include operational excellence, global service capabilities, and strategic advantages in social engagement and crisis management. This initiative positions Sprinklr as a leader in unified customer experience management.

Positive

• Partnership with Sitel Group enhances Sprinklr's social customer service capabilities.
• Support for over 20 mutual clients across multiple industries.
• Provides end-to-end digital services including social listening and engagement.
• Operational excellence through cost control and risk management.
• Global service reach enables support in over 100 countries.

Negative

• None.

This global partnership combines the unmatched expertise in the digital CX services space of Sitel Group^® with Sprinklr’s leading Unified-CXM platform to empower brands to deliver memorable customer experiences across digital channels.

MIAMI & NEW YORK--(BUSINESS WIRE)-- Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, and Sitel Group^®, one of the largest global providers of customer experience (CX) products and solutions, today announced a new partnership that will help companies enhance social customer service.

“The complementary strengths of Sitel Group and Sprinklr enable us to support brands who want to go above and beyond in social care by utilizing social media and customer support in a way that truly differentiates their brand,” said Laurent Uberti, President, CEO & co-founder, Sitel Group. “Together, we already support the needs of over 20 mutual clients around the world and across several different verticals – beauty, hospitality, retail and consumer services, to name a few.”

The global partnership creates an end-to-end set of digital services for companies in any industry, spanning solutions from social listening and engagement to social media strategy and design. With the combined expertise of Sitel Group and Sprinklr, customers can achieve:

• End-to-end social and digital capabilities – Sprinklr’s AI-powered Contact Center as a Service (CCaaS) – Sprinklr Modern Care – delivers the data and insights used by Sitel Group social customer care experts. With data from digital touchpoints, including social networks, messaging and review websites at their fingertips, Sitel Group teams can conduct qualitative and quantitative analyses to help brands provide better social customer service.
• Operational excellence – Control costs and reduce risk with guidance from Sitel Group and the ability to manage all digital channels in one Sprinklr platform. Sprinklr’s global compliance framework ensures customers have the appropriate approvals, governance rules, and moderation processes for all social media content.
• Global services – Sitel Group and Sprinklr’s combined reach enables them to provide in-language support for clients with operations in more than 100 countries.
• Strategic advantage – Through this partnership, clients can anticipate and manage crises and monitor opportunities for social selling through the social listening and monitoring capabilities of Sprinklr and Sitel Group.

“Being able to reach, engage and listen to your customers across digital channels is more important than ever before. In this environment, we’re committed to being the best unified customer experience management platform by partnering with the best,” said Doug Balut, Senior Vice President of Global Alliances, Sprinklr. “By pairing Sprinklr’s enterprise software with the industry-leading global CX solutions of Sitel Group, companies are able to deliver exceptional digital customer service and social engagement while reducing costs and mitigating brand risk.”

For more information, visit the Sprinklr Partners page and www.sitel.com.

About Sprinklr

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

About Sitel Group

As one of the largest global providers of customer experience (CX) products and solutions, Sitel Group® empowers brands to build stronger relationships with their customers by creating meaningful connections that boost brand value. Inspired by each brands’ unique vision and goals, we ask “what if?” applying our expertise to create innovative solutions that reduce customer effort.

With 160,000 people around the globe – working from home or from one of our CX hubs – we securely connect best-loved brands with their customers over 8 million times every day in 50+ languages. Whether digital or voice-based, our solutions deliver a competitive edge across all customer touchpoints. Our award-winning culture is built on 40+ years of industry-leading experience and commitment to improving the employee experience.

EXP+™ from Sitel Group is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services, while boosting efficiency, effectiveness and customer satisfaction. EXP+ creates a robust ecosystem by harnessing the power of five connected product families.

Learn more at www.sitel.com and connect with us on Facebook, LinkedIn and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221220005010/en/

Press Contact

Austin DeArman

pr@sprinklr.com

Source: Sprinklr

FAQ

What is the recent partnership announcement involving Sprinklr (CXM)?

Sprinklr announced a partnership with Sitel Group to enhance social customer service capabilities.

How will the Sprinklr and Sitel Group partnership benefit clients?

Clients will receive end-to-end digital services, operational excellence, and global support across various industries.

Which industries are targeted by the Sprinklr and Sitel Group partnership?

The partnership supports industries such as beauty, hospitality, retail, and consumer services.

How many mutual clients do Sprinklr and Sitel Group currently support?

They support over 20 mutual clients worldwide.

What are the key advantages of Sprinklr's Unified-CXM platform in this partnership?

Key advantages include enhanced social engagement, crisis management, and comprehensive customer insights.