Europe's largest Department Store El Corte Inglés Transforms Shopping Experience with Sprinklr
Sprinklr (NYSE: CXM) announced a partnership with El Corte Inglés, Europe's largest department store, to enhance its digital customer engagement strategy in Portugal. Utilizing three of Sprinklr's product suites—Social Publishing & Engagement, Modern Research, and Modern Marketing & Advertising—the collaboration aims to improve omni-channel experiences throughout the shopping journey. The focus is on delivering personalized customer experiences and improving operational efficiency in a competitive retail landscape.
- Partnership with El Corte Inglés to enhance customer engagement in Portugal.
- Implementation of advanced AI tools to improve operational efficiency and reduce costs.
- Focus on omni-channel experience will likely attract more customers.
- None.
Leveraging three
“El Corte Inglés has always been focused on putting the customer’s experience first. This strategy has kept us at the forefront of the retail market, and is behind our decision to partner with
With customers increasingly shopping, requesting customer service, and researching retail purchases on social media, El Corte Inglés
“Shoppers expect human, personalized experiences on any channel, at any time. With
El Corte Inglés
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Sprinklr Social Publishing & Engagement – Will improve the team’s efficiency and reduce costs with advanced AI and automation while creating one source of truth for publishing and engagement. -
Sprinklr Modern Research – AI insights will help the team understand the voice of the customer to create relevant, high performing content. - Sprinklr Modern Marketing & Advertising – Consolidating organic and paid activity will help increase advertising performance and reduce costs.
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