Dubai Property Developer Nakheel Unifies its Digital Customer Experience with Sprinklr

Rhea-AI Summary

Sprinklr (NYSE: CXM) announced its partnership with Nakheel, enhancing customer experience management across over 50 social media accounts. Nakheel aims to consolidate its marketing strategy using Sprinklr's Unified-CXM platform to unify customer data and improve engagement. This collaboration will leverage tools like Location Insights and Competitive Benchmarking to create actionable business insights and enhance customer support. The initiative underscores Sprinklr's commitment to delivering innovative solutions for client success.

Positive

• Partnership with Nakheel enhances Sprinklr's market presence.
• Utilization of advanced AI tools promises improved customer engagement and insights.
• Consolidation of over 50 social media accounts streamlines operations.

Negative

• None.

Sprinklr’s AI-powered platform helps Nakheel optimize customer experience management across more than 50 social media accounts.

NEW YORK--(BUSINESS WIRE)-- Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced that Nakheel, one of the world’s largest property developers, is leveraging Sprinklr to unify its customer experience and marketing strategy across more than 50 social media accounts.

“We are committed to getting to know our customers and providing a personalized level of customer support. As such, we are excited to unify our marketing and customer support strategy on one Sprinklr platform, and transform our social media activity into actionable insights that can improve customer experiences and accelerate our growth,” said Omar Khoory, Chief Assets Officer, Nakheel.

With more than 50 social media accounts tied to the company’s portfolio of properties across the residential, retail, hospitality and leisure sectors, optimizing marketing and customer support strategy is a focus for Nakheel. The company wanted to unify its customer data, understand customer sentiment across locations, gain competitive insights, and create a personalized and proactive engagement strategy.

Nakheel is leveraging multiple products across two of Sprinklr’s major customer-facing suites – Research and Social Engagement & Sales – including Social Publishing & Engagement, Location Insights, and Competitive Benchmarking to help create a program for omnichannel marketing and customer support:

• Sprinklr Social Publishing & Engagement - Part of the Sprinklr Social Engagement & Sales Suite, Nakheel is solving its engagement and brand objectives with AI-powered planning, publishing, reporting, and governance/compliance capabilities.
  
  
• Sprinklr Location Insights - Part of the Sprinklr Modern Research Suite, Nakheel can uncover location-specific customer feedback that helps it identify opportunities to increase customer happiness at each of its restaurants, shopping malls, residential locations, and more.
  
  
• Sprinklr Competitive Benchmarking - Also part of the Sprinklr Modern Research Suite, Nakheel can save time identifying key opportunities for differentiation by automating competitive intelligence across eight different social media channels.

“Sprinklr is committed to helping brands accelerate their customer experience management strategies by empowering them to reach, engage, and listen to customers. We’re thrilled to support Nakheel’s efforts to streamline its marketing and customer support on one Unified-CXM Sprinklr platform, consolidate its public customer data from more than 50 social media accounts, and turn this data into valuable insights,” said Haitham Elkhatib, Vice President of MEA, Sprinklr.

For more Sprinklr customer news, visit Sprinklr Customer Stories.

About Sprinklr

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221009005002/en/

Press:

Austin DeArman

pr@sprinklr.com

Source: Sprinklr

FAQ

What is the new partnership between Sprinklr and Nakheel?

Sprinklr has partnered with Nakheel to enhance customer experience management across more than 50 social media accounts.

What platform is Nakheel using from Sprinklr?

Nakheel is using Sprinklr's Unified-CXM platform to unify its marketing and customer support strategies.

How will the partnership benefit Nakheel?

The partnership aims to enhance customer engagement, unify customer data, and create actionable business insights.

What tools from Sprinklr will Nakheel leverage?

Nakheel will leverage tools like Sprinklr's Location Insights and Competitive Benchmarking.

What does the partnership imply for Sprinklr's growth?

The partnership reflects Sprinklr's commitment to expanding its influence in customer experience management.