Belk Teams Up with Criteo to Connect Brands with Retailer's Loyal Customer Base
Criteo (Nasdaq: CRTO) has announced a partnership with Belk Inc. to launch the Belk Media Network. This retail media arm will allow national brands in apparel, accessories, beauty, and home categories to increase awareness and sales on Belk's digital properties. The partnership will utilize sponsored products and onsite display, with plans to expand in 2025.
Belk will leverage Criteo's technology and its own first-party data to target a unique audience of high-earning, predominantly women shoppers. This initiative comes ahead of the holiday shopping season, offering advertisers a competitive advantage to reach high-intent consumers. Belk operates nearly 300 stores across 16 Southeastern states and has a strong digital presence.
The Belk Media Network joins Criteo's network of 225 global retailer and marketplace partners, capitalizing on the rapidly growing retail media category, which is expected to surpass $231 billion by 2030.
Criteo (Nasdaq: CRTO) ha annunciato una partnership con Belk Inc. per lanciare il Belk Media Network. Questo braccio media retail consentirà ai marchi nazionali nei settori dell'abbigliamento, accessori, bellezza e casa di aumentare la consapevolezza e le vendite sulle proprietà digitali di Belk. La partnership utilizzerà prodotti sponsorizzati e display sul sito, con piani di espansione nel 2025.
Belk utilizzerà la tecnologia di Criteo e i propri dati di prima parte per colpire un pubblico unico di acquirenti ad alto reddito, prevalentemente donne. Questa iniziativa arriva prima della stagione degli acquisti natalizi, offrendo agli inserzionisti un vantaggio competitivo per raggiungere consumatori ad alta intenzione. Belk gestisce quasi 300 negozi in 16 stati del sud-est e ha una forte presenza digitale.
Il Belk Media Network si unisce alla rete di 225 partner globali di Criteo, capitalizzando sulla categoria in rapida crescita del media retail, che si prevede supererà i 231 miliardi di dollari entro il 2030.
Criteo (Nasdaq: CRTO) ha anunciado una asociación con Belk Inc. para lanzar la Belk Media Network. Este brazo de medios minoristas permitirá a las marcas nacionales en las categorías de ropa, accesorios, belleza y hogar aumentar su visibilidad y ventas en las propiedades digitales de Belk. La asociación utilizará productos patrocinados y anuncios en el sitio, con planes de expansión en 2025.
Belk aprovechará la tecnología de Criteo y sus propios datos de primera mano para dirigirse a una audiencia única de compradores de altos ingresos, predominantemente mujeres. Esta iniciativa llega antes de la temporada de compras navideñas, ofreciendo a los anunciantes una ventaja competitiva para alcanzar a consumidores con alta intención. Belk opera casi 300 tiendas en 16 estados del sureste y tiene una fuerte presencia digital.
La Belk Media Network se une a la red de 225 socios minoristas y de mercado globales de Criteo, capitalizando la categoría de medios minoristas de rápido crecimiento, que se espera supere los 231 mil millones de dólares para 2030.
Criteo(Nasdaq: CRTO)는 Belk Inc.와 협력하여 Belk Media Network를 출시한다고 발표했습니다. 이 소매 미디어 부서는 의류, 액세서리, 뷰티 및 가정 카테고리의 국가 브랜드가 Belk의 디지털 자산에서 인지도와 판매를 증가시킬 수 있도록 합니다. 이 파트너십은 스폰서 제품과 사이트 내 디스플레이를 활용하며, 2025년에는 확장할 계획입니다.
Belk는 Criteo의 기술과 자체 1차 데이터를 활용하여 주로 여성인 고소득 쇼핑객의 독특한 대상을 타겟팅할 예정입니다. 이 이니셔티브는 휴가 쇼핑 시즌 이전에 등장하여 광고주에게 높은 의도를 가진 소비자에게 접근할 수 있는 경쟁 우위를 제공합니다. Belk는 16개 남동부 주에서 거의 300개의 매장을 운영하며 강력한 디지털 존재감을 가지고 있습니다.
Belk Media Network는 Criteo의 225개 글로벌 소매업체 및 마켓플레이스 파트너 네트워크에 합류하여 2030년까지 2310억 달러를 초과할 것으로 예상되는 빠르게 성장하는 소매 미디어 카테고리를 활용합니다.
Criteo (Nasdaq: CRTO) a annoncé un partenariat avec Belk Inc. pour lancer le Belk Media Network. Ce bras de médias de détail permettra aux marques nationales dans les catégories vêtements, accessoires, beauté et maison d'accroître leur notoriété et leurs ventes sur les propriétés numériques de Belk. Le partenariat utilisera des produits sponsorisés et des affichages sur site, avec des plans d'expansion en 2025.
Belk utilisera la technologie de Criteo et ses propres données de première partie pour cibler un public unique d'acheteurs à revenu élevé, principalement des femmes. Cette initiative arrive avant la saison des achats des fêtes, offrant aux annonceurs un avantage concurrentiel pour atteindre des consommateurs à forte intention. Belk exploite près de 300 magasins dans 16 États du Sud-Est et possède une forte présence numérique.
Le Belk Media Network rejoint le réseau de 225 partenaires détaillants et de marchés mondiaux de Criteo, capitalisant sur la catégorie de médias de détail en forte croissance, qui devrait dépasser 231 milliards de dollars d'ici 2030.
Criteo (Nasdaq: CRTO) hat eine Partnerschaft mit Belk Inc. angekündigt, um das Belk Media Network ins Leben zu rufen. Dieser Einzelhandelsmedienarm ermöglicht es nationalen Marken in den Kategorien Bekleidung, Accessoires, Schönheit und Haushalt, das Bewusstsein und den Umsatz auf den digitalen Plattformen von Belk zu steigern. Die Partnerschaft wird gesponserte Produkte und Onsite-Anzeigen nutzen, mit Plänen zur Expansion im Jahr 2025.
Belk wird die Technologie von Criteo und die eigenen First-Party-Daten nutzen, um ein einzigartiges Publikum von einkommensstarken, überwiegend weiblichen Käufern anzusprechen. Diese Initiative kommt vor der Umschlagszeit der Feiertage und bietet Werbetreibenden einen Wettbewerbsvorteil, um hochintentionierte Verbraucher zu erreichen. Belk betreibt fast 300 Geschäfte in 16 Bundesstaaten im Südosten und hat eine starke digitale Präsenz.
Das Belk Media Network tritt der Criteo-Netzwerk von 225 globalen Einzelhändler- und Marktplatzpartnern bei und profitiert von der schnell wachsenden Einzelhandelsmedien-Kategorie, die bis 2030 voraussichtlich 231 Milliarden Dollar überschreiten wird.
- Partnership allows national brands to increase awareness and sales on Belk's digital properties
- Access to Criteo's technology and Belk's first-party data for targeted advertising
- Expansion of Criteo's retail media network, now including 225 global partners
- Potential for increased revenue through retail media for Belk
- None.
Insights
Criteo's partnership with Belk to launch the Belk Media Network is a significant move in the retail media landscape. This collaboration allows Belk to monetize its digital properties and first-party data, providing brands with targeted advertising opportunities to reach Belk's high-value customer base.
The timing is strategic, launching ahead of the holiday shopping season when consumer spending is typically higher. By offering sponsored products and onsite display ads, Belk can create new revenue streams while enhancing the shopping experience for customers through personalized advertising.
For Criteo, this partnership expands its retail media network, strengthening its position in the rapidly growing retail media sector. With retail media expected to reach
However, the success of this venture will depend on the execution and adoption by brands. The ability to provide measurable ROI and seamless integration with existing marketing strategies will be important for attracting and retaining advertisers.
The launch of Belk Media Network represents a strategic pivot for Belk in the evolving e-commerce landscape. By leveraging Criteo's technology, Belk is positioning itself to compete more effectively in the digital space, which is important given the ongoing shift towards online shopping.
This move allows Belk to:
- Diversify revenue streams beyond traditional retail sales
- Enhance its digital offerings to brands, potentially strengthening relationships with key suppliers
- Improve the relevance of its digital shopping experience, which could lead to increased customer engagement and loyalty
The partnership also highlights the growing importance of first-party data in a post-cookie world. By utilizing its customer data for targeted advertising, Belk is creating additional value from its existing assets.
For investors, this initiative signals Belk's commitment to digital transformation and could potentially lead to improved margins and competitiveness in the department store sector, which has faced challenges in recent years.
Partnership will provide customers with a personalized omni-channel experience ahead of the holiday shopping season
Access to Criteo's technology and Belk's first-party data will allow brands and agencies to target a unique audience segment of high-earning, predominately women shoppers. In anticipation of another busy holiday shopping season where shoppers have less purchasing power, retail media offers a competitive advantage, allowing for advertisers to reach and activate high-intent consumers amidst a heightened demand for deals. Belk serves customers at nearly 300 stores and Belk Outlet locations spanning across 16 Southeastern states and boasts a strong digital presence.
"Belk is thrilled to be partnering with Criteo, an industry leader with extensive experience building retail media networks from the ground up, to help connect advertisers with our engaged and loyal customer base," said Neal Sheridan, Vice President of Belk Media Network. "Through this partnership and the launch of the Belk Media Network, our brand partners will be able to reach and engage with consumers at the digital point of purchase, increasing visibility and driving sales ahead of a very crowded holiday shopping season."
Belk Media Network launches as retail media continues to scale at a rapid pace. With the category expected to surpass
"We are excited to power the Belk Media Network and support how national brands optimize their omnichannel campaigns to drive measurable commerce outcomes," said Sherry Smith, Executive Managing Director for the
Belk is harnessing Criteo's retailer monetization platform, Commerce Yield to optimize monetization opportunities and provide brands and agencies access to its inventory and data for display and sponsored product ad campaigns. Brands and agencies can also plan, activate, and report on campaigns in real-time and with closed-loop reporting via Criteo's demand-side platform, Commerce Max for a seamless experience that drives performance across the buyer journey.
For more information on Criteo's retail media solutions and its retail media ecosystem, click here.
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.
About Belk
To shop, find your local store at https://www.belk.com/stores/, visit belk.com or download the Belk app in Google Play or Apple Store.
Forward-Looking Statements Disclosure
This press release contains forward-looking statements, including projected financial results for the quarter ending September 30, 2024 and the year ending December 31, 2024, our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, including without limitation uncertainty regarding the timing and scope of proposed changes to and enhancements of the Chrome browser announced by Google, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions materialize as expected, uncertainty regarding international growth and expansion (including related to changes in a specific country's or region's political or economic conditions), the impact of competition, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 23, 2024, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and volatile interest rates in the
Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.
Media contacts
Criteo Public Relations
Jessica Meyers, j.meyers@criteo.com
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
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SOURCE Criteo
FAQ
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