Creative Realities Inc. plans its expansion into EMEA and announces its beta launch to EMEA Integrators in 2024
Creative Realities (NASDAQ: CREX) is expanding into the EMEA market with a channel program tailored to digital signage integrators. The program, set for a beta launch in 2024, aims to leverage the company's enterprise-level CMS platforms, ReflectView™, ClarityHub™, and AdLogic™, which have shown reliable performance in North America. CEO Rick Mills highlights the appeal of robust, scalable, cloud-based solutions for verticals like Retail, Convenience Stores, and Restaurants. Additionally, Creative Realities offers deployment services for EMEA Integrators in North America. The company's recent growth has been notable, with 275,000 active licenses by 2023 and a faster growth rate compared to the market.
- Creative Realities is expanding into the EMEA market, opening new revenue streams and growth opportunities.
- The beta launch of the channel program in 2024 aims to attract EMEA digital signage integrators.
- The company's enterprise CMS platforms, ReflectView™, ClarityHub™, and AdLogic™, have a reliable performance track record.
- Creative Realities offers extensive deployment services, including project management, procurement, installation, and support.
- The company was ranked as one of the fastest-growing digital signage software platforms in 2023.
- Creative Realities holds 275,000 active licenses and is growing faster than the market.
- The success of the EMEA expansion depends on the company's ability to attract integrators and gain market share.
- There is a potential risk of increased operational costs and financial strain associated with the expansion into a new market.
- The company's growth rate, while faster than the market, may not be sustainable in the long term.
The company is also offering deployment services to EMEA Integrators in North America
LOUISVILLE, Ky., May 15, 2024 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (“Creative Realities”) (NASDAQ: CREX) a leading provider of cutting-edge digital signage and media solutions in North America, announces its development of a channel program tailored and targeted to the EMEA marketplace.
As the global digital signage and IT market is generally moving to a predominantly SaaS business model, Creative Realities is well-positioned to appeal to EMEA digital signage integrators in need of enterprise-level CMS platforms to capitalize on key growth verticals such as Retail, Convenience Stores, and the Food Service/Restaurant Segments. “Our enterprise-ready CMS platforms are purpose-built specific to these verticals and will be of value to integrators seeking robust, scalable, reliable and cloud-based solutions,” states company CEO Rick Mills.
ClarityHub™ is purpose built for the food service and restaurants including the QSR and Convenience store segments. ReflectView™ is best in class for Retail. AdLogic™ provides ad-serving capability and programmatic integration for campaign management required for Retail Media Networks. Both CMS platforms have an enduring track record with reliable and effective performance demonstrated across enterprise networks across North America.
What gives Creative Realities a razor-sharp competitive edge is the CMS platforms’ ease of use, robust functionality, and service that supports the offering. “Channel programs are not new to the industry but are often a challenge for integrators to extract real value,” states Rick Mills. Running a digital signage company has provided the CEO with the perspective of what might appeal to the wider community of large-scale EMEA integrators: exclusivity, territory-protection, special pricing, and other incentives in exchange for volume commitments. “We’re hopeful this program will resonate with the EMEA community and provide a value proposition both to their customers and their go-to-market business model.”
Creative Realities’ end-to-end offering and depth of experience in large scale deployments positions the company as a go-to resource in North America to help EMEA integrators accelerate large scale rollouts across in the US and Canada. This includes project management, procurement, installation services, and “Day 2” support services – including content creation.
Creative Realities was ranked one of the fastest growing digital signage software platforms in 2023 by Invidis Consulting. The US-based integrator counted 275,000 active licenses and continues to grow at a rate much faster than the market, as reported in the 2023 Yearbook.
About Creative Realities, Inc.
Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops, and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues.
Contacts
Media Inquiries
Breanne Ngo
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Investor Relations
Chris Witty
cwitty@darrowir.com
646-438-9385
ir@cri.com
https://investors.cri.com/
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